{"id":9559,"date":"2016-09-27T07:00:00","date_gmt":"2016-09-27T14:00:00","guid":{"rendered":"http:\/\/www.singlegrain.com?p=9559&preview_id=9559"},"modified":"2021-10-05T08:42:41","modified_gmt":"2021-10-05T15:42:41","slug":"the-ultimate-guide-to-video-marketing","status":"publish","type":"post","link":"https:\/\/www.singlegrain.com\/video-marketing\/the-ultimate-guide-to-video-marketing\/","title":{"rendered":"The Ultimate Guide to Video Marketing"},"content":{"rendered":"

Video is quickly emerging as one of the top mediums of choice for marketers. <\/span>And with good reason. <\/span><\/p>\n

As humans, we\u2019re all <\/span>cognitive misers<\/span>. We don\u2019t want to spend a lot of mental energy consuming information that may or may not be important, so we look for ways to efficiently take in information and exclude the details that aren\u2019t necessary. <\/span><\/p>\n

That\u2019s part of the reason video works so well \u2014\u00a0it\u2019s easily digestible. <\/span><\/p>\n

Using video in e-mail leads to a 200-300% increase in click through rate<\/a>, and including a video on a landing page can increase conversions by 80%. <\/span><\/p>\n

B2B companies especially are seeing huge benefits through video marketing:\u00a0<\/span>73% of B2B companies<\/span> that use video marketing see significant ROI from it. <\/span><\/p>\n

Video can also help cement your company\u2019s message in the minds of your target audience. <\/span>P<\/span>eople are only likely to remember 10% of the information they hear<\/a> three days later, but if you pair information with video, then people remember 65% of information. <\/span><\/p>\n

Video marketing doesn\u2019t just entail viral videos on YouTube or high-end, commercial-quality videos that brands produce. They can be used at all points throughout the <\/span>buyer\u2019s journey<\/span><\/a>. <\/span><\/p>\n

For example, you could create:<\/span>
\n<\/span><\/p>\n