{"id":9242,"date":"2021-09-20T08:00:00","date_gmt":"2021-09-20T15:00:00","guid":{"rendered":"http:\/\/www.singlegrain.com?p=9242&#038;preview_id=9242"},"modified":"2024-07-24T01:32:33","modified_gmt":"2024-07-24T08:32:33","slug":"companies-dominating-the-wold-with-content-marketing","status":"publish","type":"post","link":"https:\/\/www.singlegrain.com\/content-marketing-strategy-2\/companies-dominating-the-wold-with-content-marketing\/","title":{"rendered":"18 Best Content Marketing Examples to Inspire Your Campaigns"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Whether you\u2019re brand new to content marketing or you\u2019re a seasoned veteran, coming up with content marketing ideas is hard work.<\/p>\n<p>It\u2019s also not enough to come up with old and boring content ideas. Your content strategy needs to drive business results. In fact, the Content Marketing Institute\u2019s\u00a0<a href=\"https:\/\/contentmarketinginstitute.com\/what-is-content-marketing\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"37272\">definition\u00a0of content marketing<\/a>\u00a0ends with \u201c<strong>to drive profitable customer action.<\/strong>\u201d\u00a0<em>That\u2019s<\/em>\u00a0what we\u2019re looking for.<\/p>\n<blockquote><p>The best way to keep a steady stream of effective content marketing ideas coming is to\u00a0<strong>study other brands that have been successful<\/strong>\u00a0at it.<\/p><\/blockquote>\n<p>That\u2019s why we pulled together some of the best content marketing examples from brands around the world.<\/p>\n<p>In this article, we\u2019ll cover successful examples of content marketing campaigns that use (click on a link to jump to that section):<\/p>\n<ul>\n<li><a href=\"#written\"><strong>Written content<\/strong><\/a><\/li>\n<li><a href=\"#video\"><strong>Video content<\/strong><\/a><\/li>\n<li><a href=\"#ugc\"><strong>User-generated content<\/strong><\/a><\/li>\n<li><a href=\"#social\"><strong>Social media content<\/strong><\/a><\/li>\n<li><a href=\"#leadmagnet\"><strong>Lead magnets<\/strong><\/a><\/li>\n<li><a href=\"#casestudies\"><strong>Case studies<\/strong><\/a><\/li>\n<li><a href=\"#multi\"><strong>Multi-channel content<\/strong><\/a><\/li>\n<\/ul>\n<p>Read on to dive into the strategies they used, why they worked and how you can replicate their success.<\/p>\n<p class=\"p1\" style=\"text-align: center\"><b><p style=\"text-align: center;\"><a href=\"javascript:;\" class=\"button button--primary\" data-toggle=\"modal\" data-target=\"#getStartedModal\" data-gaevent=\"Clicked Homepage Hero Offer\" data-track-type=\"FC - Home Hero\"><span>Book My Free Content Marketing Consultation<\/span><\/a><\/p>\u00a0<\/b><\/p>\n<h2 id=\"written\">Examples of Great Written Content Marketing<\/h2>\n<p>Since written content still contains a broad variety of content marketing strategies, we\u2019ll break it down and give more specific content types that you can replicate, including:<\/p>\n<ul>\n<li>Original research<\/li>\n<li>\u2018How-to\u2019 solution-focused content<\/li>\n<li>\u2018Hub-and-spoke\u2019 authority content clusters<\/li>\n<li>A glossary<\/li>\n<\/ul>\n<h3><strong>1) Orbit Media: Original Research<\/strong><\/h3>\n<p><a href=\"https:\/\/www.orbitmedia.com\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"37181\">Orbit Media<\/a>\u00a0may be \u201cjust\u201d a web design and development agency, but their content marketing is truly unparalleled. The website brings in over\u00a0<a href=\"https:\/\/app.ahrefs.com\/site-explorer\/overview\/v2\/subdomains\/live?target=www.orbitmedia.com%2F\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"37182\">50,000 visits<\/a>\u00a0per month in organic traffic alone:<\/p>\n<figure class=\"wp-block-image is-style-default aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-35997\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2021\/09\/Orbit-Media-Ahrefs-numbers.png\" alt=\"Orbit Media - Ahrefs numbers\" width=\"1056\" height=\"199\" \/><\/figure>\n<p>Their success lies in the originality of their content.<\/p>\n<p>While their guides are comprehensive and well written, they also do a lot of original research. For example, every year they send out a\u00a0<a href=\"https:\/\/www.orbitmedia.com\/blog\/blogging-statistics\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"37183\">survey<\/a>\u00a0to 1,000 bloggers and then curate the data into statistics which are transformed into branded images, charts and more. Just that one post has over\u00a0<a href=\"https:\/\/app.ahrefs.com\/site-explorer\/overview\/v2\/prefix\/live?target=www.orbitmedia.com%2Fblog%2Fblogging-statistics%2F\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"37184\">7,000 backlinks<\/a>!<\/p>\n<p>In addition, their CMO, Andy Crestodina, is quick to catch on to trends and create new statistics around them. For instance, when the COVID-19 pandemic hit, he was one of the first to share\u00a0<a href=\"https:\/\/www.orbitmedia.com\/blog\/coronavirus-agency-impact\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"37185\">original research<\/a>\u00a0around how it affected agencies:<\/p>\n<figure class=\"wp-block-image is-style-default aligncenter\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2021\/09\/Untitled-6.png\" \/><\/figure>\n<p>Although some of these research projects can be expensive, not all of them are.<\/p>\n<p>Crestodina once wanted to know the average lifespan of a website. The statistic didn\u2019t exist at the time, so he hired a virtual assistant to go into the\u00a0<a href=\"https:\/\/archive.org\/web\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"37186\">Wayback Machine<\/a>, an Internet archive of more than 424 billion web pages saved over time. Within a few days, they found that the answer was: 2 years and 7 months.<\/p>\n<p>When he published the\u00a0<a href=\"https:\/\/www.orbitmedia.com\/blog\/website-lifespan-and-you\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"37273\">article<\/a>\u00a0with this new statistic, it earned over 300 backlinks and only cost the company a few hundred dollars to hire the assistant.<\/p>\n<p><strong>Takeaway Tip:\u00a0<\/strong><em>Invest in original research and consider having a spokesperson for your company. This can be as simple as calculating a statistic yourself or as complex as doing a collaboration with, say, a software company with complex data.\u00a0<\/em><em>You can also leverage collaboration as a double-edged sword by not only building relationships with the people that you work with directly, but also by leveraging their audience through speaking and podcast opportunities.<\/em><\/p>\n<p class=\"alert alert-warning\"><strong>Related Content:<\/strong>\u00a0<a href=\"https:\/\/www.singlegrain.com\/infographic\/106-quick-and-fascinating-voice-search-statistics-infographic\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"37274\">106 Quick and Fascinating Voice Search Statistics [Infographic]<\/a><\/p>\n<h3><strong>2) Ahrefs: \u2018How-to\u2019 Content<\/strong><\/h3>\n<p>Ahrefs is an all-in-one toolset for backlinks and SEO analysis.<\/p>\n<p>This company stands out for investing heavily in educational content. They\u2019ve created many detailed how-to guides that cover the pain points and challenges of their target market. How-to queries present a big opportunity for content marketers, and Ahrefs taps into that effectively.<\/p>\n<p>Here\u2019s an example: their\u00a0<a href=\"https:\/\/ahrefs.com\/blog\/content-strategy\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"37189\">How to Create a Winning Content Strategy<\/a>\u00a0article:<\/p>\n<figure class=\"wp-block-image is-style-default aligncenter\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2021\/09\/pasted-image-0-3.png\" \/><\/figure>\n<p>Ahrefs excel at showcasing their product as a solution for the challenge that people are searching for. In this case, if you\u2019re trying to figure out how to create your content strategy, you\u2019ll most likely need to do\u00a0<a href=\"https:\/\/www.singlegrain.com\/blog-posts\/search-engine-optimization\/little-known-ways-to-perform-seo-keyword-research\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"37190\">keyword research<\/a>\u00a0at some point.<\/p>\n<p>Ahrefs uses this opportunity to seamlessly mention their Keywords Explorer feature:<\/p>\n<figure class=\"wp-block-image is-style-default aligncenter\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2021\/09\/pasted-image-0-4.png\" \/><\/figure>\n<p>It isn\u2019t overly salesy, and it is a genuine solution to the reader\u2019s exact needs. For another example from Ahrefs, check out their article on how to deal with\u00a0<a href=\"https:\/\/ahrefs.com\/blog\/negative-seo\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"37191\">negative SEO attacks<\/a>.<\/p>\n<p><strong>Takeaway Tip:\u00a0<\/strong><em>If you can write \u2018how-to\u2019 content and rank it in Google, you\u2019ll have the opportunity to showcase your solution at exactly the time when your prospective customer needs it.\u00a0<\/em><em>Consider the key needs and challenges that you solve for customers, and conduct keyword research to find \u2018how-to\u2019 queries for your content marketing plans.<\/em><\/p>\n<p class=\"alert alert-warning\"><strong>Related Content:<\/strong>\u00a0<a href=\"https:\/\/www.singlegrain.com\/content-marketing-strategy-2\/content-marketing-guide\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"37275\">How to Create a High-Performance Content Marketing Strategy in 2023<\/a><\/p>\n<h3><strong>3) Hotjar: \u2018Hub-and-Spoke\u2019 Content Clusters<\/strong><\/h3>\n<p><a href=\"https:\/\/www.hotjar.com\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"37192\">Hotjar<\/a>\u00a0makes heatmaps for websites. A heatmap tracks where on a web page users have visited and what they clicked on and moused over.<\/p>\n<p>Even though Hotjar is a SaaS company, they have an incredible\u00a0<a href=\"https:\/\/www.singlegrain.com\/saas\/saas-content-marketing-2\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"37193\">content marketing strategy<\/a>\u00a0that brings in over\u00a0<a href=\"https:\/\/app.ahrefs.com\/site-explorer\/overview\/v2\/subdomains\/live?target=www.hotjar.com%2F\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"37276\">294,000 visitors<\/a>\u00a0per month:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-35999\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2021\/09\/Hotjar-Ahrefs-numbers-1.png\" alt=\"Hotjar - Ahrefs numbers\" width=\"939\" height=\"197\" \/><\/p>\n<figure class=\"wp-block-image is-style-default aligncenter\"><\/figure>\n<p>So why is this company so successful? For one, they created an amazing hub-and-spoke piece devoted entirely to<a href=\"https:\/\/www.hotjar.com\/heatmaps\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"37194\">\u00a0heatmaps<\/a>:<\/p>\n<figure class=\"wp-block-image is-style-default aligncenter\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2021\/09\/Untitled-8.png\" \/><\/figure>\n<p>This piece ranks for just about every single keyword related to heatmaps, both broad and long-tail:<\/p>\n<figure class=\"wp-block-image is-style-default aligncenter\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2021\/09\/Untitled-9.png\" \/><\/figure>\n<p>Comprehensively covering one topic, including examples, instructions, case studies and insights like this builds\u00a0<a href=\"https:\/\/www.singlegrain.com\/content-marketing-strategy-2\/guide-to-topic-clusters-improve-seo\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"37195\">topical authority<\/a>. If you demonstrate to Google that you\u2019re an expert in the field of heatmaps, you\u2019re likely to rank well for any heatmap-related search query.<\/p>\n<p><strong>Takeaway Tip:\u00a0<\/strong><em>When you start building your content, start with a hub-and-spoke model to capture all the relevant keywords possible for your main term. For example, if you sell bookkeeping software, create a hub-and-spoke piece around \u201cbookkeeping.\u201d <\/em><\/p>\n<p class=\"alert alert-warning\"><strong>Learn More:<\/strong>\u00a0<a href=\"https:\/\/www.singlegrain.com\/blog-posts\/content-marketing\/content-marketing-funnel-using-different-types-content\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"37283\">What\u2019s the Right Content for Each Stage of the Marketing Funnel?<\/a><\/p>\n<h3><strong>4) Shopify: An E-commerce Glossary<\/strong><\/h3>\n<p>Creating a glossary or encyclopedia of terms within your niche can be a great way to establish expertise, create brand awareness, and drive top-of-funnel organic traffic.<\/p>\n<p><a href=\"https:\/\/www.shopify.com\/encyclopedia\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"37278\">Shopify\u2019s Business Encyclopedia<\/a>\u00a0is a great example of this:<\/p>\n<figure class=\"wp-block-image is-style-default aligncenter\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2021\/09\/pasted-image-0-5.png\" \/><\/figure>\n<p>Each page contains a short definition in plain terms, with very brief additional details. For example, their\u00a0<a href=\"https:\/\/www.shopify.com\/encyclopedia\/merchandising\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"37197\">merchandising definition<\/a>\u00a0page contains a quick definition, short bullet points on merchandising strategies, and the benefits of merchandising. No real depth though (you can see that it&#8217;s a 1-minute read), because that\u2019s not what searchers are looking for at this stage.<\/p>\n<figure class=\"wp-block-image is-style-default aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-36000\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2021\/09\/Shopify-Merchandising-glossary-page.png\" alt=\"Shopify Merchandising glossary page\" width=\"698\" height=\"685\" \/><\/figure>\n<p>Through creating high-quality definitions and a smooth user experience,\u00a0<a href=\"https:\/\/www.singlegrain.com\/e-commerce\/top-18-shopify-seo-plugins-for-your-e-commerce-site\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"37279\">Shopify<\/a>\u00a0has been able to rank for hundreds of highly competitive terms, even the broadest keywords in their niche such as \u2018e-commerce\u2019.<\/p>\n<p>The encyclopedia drives an estimated\u00a0<a href=\"https:\/\/app.ahrefs.com\/site-explorer\/overview\/v2\/prefix\/live?target=www.shopify.com%2Fencyclopedia\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"37280\">106,000 organic users<\/a>\u00a0per month, all of whom are interested in e-commerce topics and could be prospective Shopify customers:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-36001\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2021\/09\/Shopify-Ahrefs-numbers.png\" alt=\"Shopify - Ahrefs numbers\" width=\"929\" height=\"197\" \/><\/p>\n<p>Definitions are also effective for\u00a0<a href=\"https:\/\/www.singlegrain.com\/blog-posts\/link-building\/the-ultimate-guide-to-link-building-with-content\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"37281\">link building with content<\/a>. Those who need to cite an authority resource to define an e-commerce term can use Shopify\u2019s glossary (as you can see by the 14,000 backlinks their encyclopedia has earned so far).<\/p>\n<p><strong>Takeaway Tip:\u00a0<\/strong>Think about some of the common jargon in your niche. Can you find a way to explain it in simple terms? Are there people searching for those keywords?\u00a0Consider putting together a\u00a0<a href=\"https:\/\/www.singlegrain.com\/content-marketing-3\/a-handy-content-marketing-glossary-of-terms\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"37282\">glossary of definitions<\/a>, and adding internal links to further reading. You can capture prospects at this early stage of the funnel and push them towards learning about your product or service.<\/p>\n<p class=\"alert alert-warning\"><strong>Learn More:<\/strong>\u00a0<a href=\"https:\/\/www.singlegrain.com\/blog-posts\/content-marketing\/content-marketing-funnel-using-different-types-content\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"37283\">What\u2019s the Right Content for Each Stage of the Marketing Funnel?<\/a><\/p>\n<h2 id=\"video\">Examples of Great Video Content Marketing<\/h2>\n<p><span style=\"font-weight: 400\">The popularity of <a href=\"https:\/\/www.singlegrain.com\/video-marketing\/the-ultimate-guide-to-video-marketing\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"37284\">video content marketing<\/a>\u00a0 is stronger than ever before, and it clearly works. Almost all (<\/span><a href=\"https:\/\/wyzowl.s3.eu-west-2.amazonaws.com\/pdfs\/Wyzowl-Video-Survey-2020.pdf\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"37376\"><span style=\"font-weight: 400\">99%<\/span><\/a><span style=\"font-weight: 400\">) marketers who invested in video marketing in last year stated they would continue to do so in the future.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Let\u2019s take a look at some great video content examples:<\/span><\/p>\n<h3><strong>5) TED<\/strong><\/h3>\n<p><a href=\"https:\/\/www.ted.com\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"37200\">TED<\/a>\u00a0is a platform for global conferences where authors, experts and other leaders give short talks about all sorts of thought-provoking ideas:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-36003\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2021\/09\/TEDTalks.jpg\" alt=\"TEDTalks\" width=\"1335\" height=\"608\" \/><\/p>\n<p>TED has had significant growth as a result of their amazing free content. Check out their\u00a0<a href=\"https:\/\/www.youtube.com\/user\/TEDtalksDirector\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"37201\">YouTube page<\/a>\u00a0\u2014 they\u2019ve got over 20 million subscribers:<\/p>\n<figure class=\"wp-block-image is-style-default aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-36004\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2021\/09\/TED-YouTube.jpg\" alt=\"TED YouTube\" width=\"1113\" height=\"702\" \/><\/figure>\n<p>Most of their videos have tens of millions of views, and that\u2019s not even counting their TEDx, TED Fellows, TED-ed, and other channels:<\/p>\n<figure class=\"wp-block-image is-style-default aligncenter\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2021\/09\/Untitled-11.png\" \/><\/figure>\n<p>The reason that TED does so well is that they\u2019re committed to creating \u201cideas worth spreading.\u201d So how did the TED<\/p>\n<script type=\"text\/javascript\">\n\t\t\tjQuery(document).ready(function($) {\n\t\t\t\t\/\/ Delay Twitter widget loading by 6 seconds for performance\n\t\t\t\tsetTimeout(function() {\n\t\t\t\t\t$.getScript(\"https:\/\/platform.twitter.com\/widgets.js\");\n\t\t\t\t}, 6000);\n\t\t\t});\n\t\t\t<\/script><script type=\"text\/javascript\">\n\tjQuery(document).ready(function($) {\n\t\tconsole.log(\"Infogram\");\n\t\t!function(e,i,n,s){var t=\"InfogramEmbeds\",d=e.getElementsByTagName(\"script\")[0];if(window[t]&&window[t].initialized)window[t].process&&window[t].process();else if(!e.getElementById(n)){var o=e.createElement(\"script\");o.async=1,o.id=n,o.src=\"https:\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\",d.parentNode.insertBefore(o,d)}}(document,0,\"infogram-async\");\n\t});\n\t<\/script>","protected":false},"excerpt":{"rendered":"<p>&nbsp; Whether you\u2019re brand new to content marketing or you\u2019re a seasoned veteran, coming up with content marketing ideas is hard work. It\u2019s also not enough to come up with&#8230;<\/p>\n","protected":false},"author":365,"featured_media":36010,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"content marketing","_yoast_wpseo_title":"18 Best Content Marketing Examples to Inspire Your Campaigns","_yoast_wpseo_metadesc":"Learn from the best! From blogs to videos to case studies \u2013 here are 18 of the best content marketing examples to inspire your next campaign.","_yoast_wpseo_meta-robots-noindex":"","_rank_math_description":"","_rank_math_title":"","_aioseo_description":"","_aioseo_title":"","_seopress_titles_desc":"","_seopress_titles_title":"","footnotes":""},"categories":[240,24470],"tags":[503,23140,536,823,73,23141,23139,530,535,857,860,828,392,155,529,278,164,99,253,859,314,856,472],"class_list":{"0":"post-9242","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-content-marketing-strategy-2","8":"category-marketing-101","9":"tag-blog-post","10":"tag-blogilates","11":"tag-buyers-journey","12":"tag-close-io","13":"tag-content-marketing-2","14":"tag-content-marketing-campaigns","15":"tag-content-marketing-examples","16":"tag-content-upgrade","17":"tag-customer","18":"tag-customer-aquisition","19":"tag-gopro","20":"tag-hub-and-spoke","21":"tag-hubspot","22":"tag-infographic-2","23":"tag-lead-magnet","24":"tag-saas","25":"tag-sales","26":"tag-seo","27":"tag-strategy","28":"tag-ted","29":"tag-video","30":"tag-webinar","31":"tag-youtube"},"acf":{"show_marketing_widgets":true,"show_phone_call_popup":false,"drip_tag":"","post_top_welcome_enabled":true,"post_top_welcome_custom_headline":"Get Help With Scaling<br \/>\r\nYour Content Marketing","post_top_welcome_custom_button":"","video_category":false,"ranking_table":{"blocks":false}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>18 Best Content Marketing Examples to Inspire Your Campaigns<\/title>\n<meta name=\"description\" content=\"Learn from the best! 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From blogs to videos to case studies \u2013 here are 18 of the best content marketing examples to inspire your next campaign.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.singlegrain.com\/content-marketing-strategy-2\/companies-dominating-the-wold-with-content-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Single Grain\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/singlegrain\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-20T15:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-24T08:32:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2020\/04\/SG-18-Best-Content-Marketing-Examples-to-Inspire-Your-Campaigns.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ryan Prior\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@singlegrain\" \/>\n<meta name=\"twitter:site\" content=\"@singlegrain\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ryan Prior\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"35 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"18 Best Content Marketing Examples to Inspire Your Campaigns","description":"Learn from the best! 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