{"id":8203,"date":"2017-03-16T08:00:14","date_gmt":"2017-03-16T15:00:14","guid":{"rendered":"https:\/\/singlegrain.com\/?p=8203"},"modified":"2025-03-31T18:05:20","modified_gmt":"2025-04-01T01:05:20","slug":"youtube-ad-campaign-checklist","status":"publish","type":"post","link":"https:\/\/www.singlegrain.com\/video-marketing\/youtube-ad-campaign-checklist\/","title":{"rendered":"A Step-by-Step Checklist For a Successful YouTube Ad Campaign"},"content":{"rendered":"<p><a href=\"http:\/\/tubularinsights.com\/2019-internet-video-traffic\/\" data-lasso-id=\"7091\"><span style=\"font-weight: 400;\">80% <\/span><\/a><span style=\"font-weight: 400;\">of traffic on the Internet comes through video<\/span><span style=\"font-weight: 400;\">. \u00a0That\u2019s a tremendous amount of traffic\u2014which you can tap into in order to help promote your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To date, some of the largest brands, including Progressive, Facebook and Google Earth, have invested heavily in<\/span><a href=\"http:\/\/blog.hubspot.com\/marketing\/lovable-video-marketing-campaigns\" data-lasso-id=\"7092\"><span style=\"font-weight: 400;\"> video marketing campaigns<\/span><\/a><span style=\"font-weight: 400;\"> on YouTube. Even smaller brands can leverage the power of this video network, though they\u2019ll need to set clear goals and develop an organized approach to construct campaigns that result in a positive ROI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brands have been increasing their marketing spend on YouTube ads. For example, <\/span><span style=\"font-weight: 400;\">Walmart spent <\/span><a href=\"https:\/\/www.emarketer.com\/Article\/Retail-Brands-Continue-Advertise-Heavily-on-YouTube\/1013485\" data-lasso-id=\"7093\"><span style=\"font-weight: 400;\">$600,000 on YouTube ads<\/span><\/a><span style=\"font-weight: 400;\"> in one quarter<\/span><span style=\"font-weight: 400;\">. By Q4, that number had grown to over $2.5 million. This makes sense, given that:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">YouTube conversions consistently outperform those on other social networking sites: the<\/span><span style=\"font-weight: 400;\"> average <\/span><a href=\"http:\/\/venturebeat.com\/2014\/09\/04\/study-in-social-advertising-youtube-converts-more-customers-than-anyone-else\/\" data-lasso-id=\"7094\"><span style=\"font-weight: 400;\">conversion rate on YouTube is 14%<\/span><\/a><span style=\"font-weight: 400;\">, whereas it\u2019s just 10% on Facebook.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/venturebeat.com\/wp-content\/uploads\/2014\/09\/funnel-position-social-network.jpg\" alt=\"funnel-position-social-network\" width=\"2247\" height=\"1368\" \/><\/p>\n<p style=\"text-align: center;\"><em>Image source: <a href=\"http:\/\/venturebeat.com\/2014\/09\/04\/study-in-social-advertising-youtube-converts-more-customers-than-anyone-else\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"7095\">Venture Beat<\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Cheap traffic that converts so well? You\u2019re probably wondering what the catch is. Here\u2019s the catch: it takes time to create quality videos and optimize an ad campaign that converts. But if you\u2019re willing to invest, the results can be impressive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are the basic guidelines to help get you on your way to a successful YouTube ad campaign.<\/span><\/p>\n<div class=\"sg-content-upgrade-banner\"><a href=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2018\/02\/How-to-Increase-Revenue-with-YouTube-Video-Advertising.pdf\" target=\"_blank\" class=\"sg-content-upgrade--cta\"><img decoding=\"async\" src=\"http:\/\/www.singlegrain.com\/wp-content\/uploads\/2019\/03\/Lead-Magnets-YouTube-Ad-d.jpg\" alt=\"Click here to download it for free right now!\" class=\"sg-content-upgrade-banner aligncenter\"><\/a><\/div>\n<p><!-- New Section Inserted for YouTube Success Case Studies --><\/p>\n<h2><strong>Case Studies: Real-World YouTube Advertising Success Stories<\/strong><\/h2>\n<h3><strong>Case Study #1: How YouTube Ads Revived Treehouse<\/strong><\/h3>\n<p style=\"font-weight: 400;\"><a href=\"https:\/\/teamtreehouse.com\/\" target=\"_blank\" rel=\"noopener\">Treehouse<\/a> transformed its customer acquisition strategy by harnessing the power of <a href=\"https:\/\/www.singlegrain.com\/advertising\/youtube-ad-types\/\" target=\"_blank\" rel=\"noopener\">YouTube ads<\/a>. Facing declining sign-ups through traditional channels, Treehouse adopted targeted video advertising that re-engaged their audience and revived interest in their learning platform. By emphasizing clear messaging and visually compelling content, they re-established a strong connection with potential customers, driving impressive growth.<\/p>\n<h3><strong>Case Study #2: How Crazy Egg Capitalizes on YouTube Ads<\/strong><\/h3>\n<p style=\"font-weight: 400;\"><a href=\"https:\/\/teamtreehouse.com\/\" target=\"_blank\" rel=\"noopener\">Crazy Egg<\/a> demonstrated remarkable cost efficiency using YouTube ads by comparing their customer lifetime value with the actual ad expenditure. Their strategic targeting, which even extended to successful campaigns in markets like Japan, allowed them to control costs while maximizing reach. This approach not only enhanced user engagement but also significantly improved their return on investment in digital advertising.<\/p>\n<h3><strong>Case Study #3: How Tai Lopez Generates Millions of YouTube Views<\/strong><\/h3>\n<p style=\"font-weight: 400;\">Leveraging a bold and innovative advertising strategy, <a href=\"http:\/\/www.tailopez.com\/\" target=\"_blank\" rel=\"noopener\">Tai Lopez<\/a> used YouTube ads to generate millions of video views. His method focused on combining persuasive call-to-actions with engaging content, resulting in high view counts that bolstered both brand recognition and audience trust. This case highlights the potential of YouTube advertising to scale visibility quickly and effectively.<\/p>\n<p><!-- End of New Case Studies Section --><\/p>\n<h2><b>Create a YouTube Channel<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Just as you need to walk before you can run, you need to create a YouTube channel before you can run any ads. Take the following steps to create your new channel in under 10 minutes:<\/span><\/p>\n<h3><b>Sign Into Your YouTube Account<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You\u2019ll need to sign into YouTube before you can create an account. And since YouTube is part of Google, you can log on with your standard personal or business Google account.<\/span><\/p>\n<h3><b>Go to \u201cAll My Channels\u201d Page<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Click on the tab that reads \u201cAll My Channels.\u201d If you\u2019re having difficulty finding it on your profile page, <\/span><a href=\"https:\/\/www.youtube.com\/channel_switcher\" data-lasso-id=\"7096\"><span style=\"font-weight: 400;\">this link<\/span><\/a><span style=\"font-weight: 400;\"> will take you there.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11581\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2015\/08\/YouTube-Channels.png\" alt=\"YouTube Channels\" width=\"280\" height=\"153\" \/><\/p>\n<h3><b>Create Your Channel<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Next, you\u2019ll see a dialogue box that reads \u201cCreate a New Channel.\u201d Click that button to create your YouTube channel, and choose a name that\u2019s both relevant to your brand and appealing to your users. Then select the category that your channel falls under. You can choose to create either a channel for a brand\/product or for your company as a whole.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11582\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2015\/08\/YouTube-Brand-Account.png\" alt=\"YouTube Brand Account\" width=\"1096\" height=\"366\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Remember, you can always create multiple channels. Depending on your company\u2019s organization and size, it may be worth creating one for your brand and others for your core products. However, most small brands will find it easier to simply create a single channel for their entire business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before you accept YouTube\u2019s terms and conditions and click the \u201cCreate\u201d button, take some time to really think about your chosen name and category. Think about how the title of your channel will affect both your branding strategy and your SEO rankings. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For these reasons, it may be a good idea to include relevant keywords in your title (such as your industry and the region that you operate in), but it\u2019s even more important to include your brand name, since that is what people will be searching for and associate with your channel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t get too caught up on SEO, though, as there are other ways that you can improve your channel\u2019s ranking, such as including important keywords in your channel and video descriptions. But more on that later\u2026.<\/span><\/p>\n<h3><b>Provide Details on Your Account<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Now you\u2019ve successfully created your YouTube channel\u2014but it doesn\u2019t have any information for your viewers yet. Before anyone will want to follow it, you\u2019ll need to provide some key details and upload some videos. Even if you don\u2019t have any videos yet, you can at least provide a description of your channel so people will know what to expect in the future.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Add your description by clicking on the \u201cAbout\u201d tab on your channel page. There, you\u2019ll need to click on the \u201c+ Channel Description\u201d button, which will open up a form where you can add a brief description.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11583\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2015\/08\/Growth-Everywhere-YouTube-Channel-About-Page.png\" alt=\"Growth Everywhere YouTube Channel About Page\" width=\"796\" height=\"511\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Make sure that the description tells your visitors about your brand, as well as the types of content that you plan to upload. For best SEO results, include some of your target keywords in the first 70 characters of your description to improve your chances of ranking for them. There\u2019s no need to \u201ckeyword stuff\u201d here\u2014including them once or twice in the description is enough to help improve your rankings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also add links to your description to help drive traffic to your site or your social media profiles. That said, there are a couple of things you need to be aware of:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">These are <\/span><a href=\"https:\/\/www.shoutmeloud.com\/understand-dofollow-nofollow-link-seo-basics.html\" data-lasso-id=\"7097\"><span style=\"font-weight: 400;\">nofollow links<\/span><\/a><span style=\"font-weight: 400;\">, so there\u2019s no reason to use anchor-text keywords. You\u2019re better off creating a branded link or something with a compelling call-to-action to attract visitors.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">YouTube will ban links that seem overly spammy, so be careful about how you structure them and how many you include.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Take the time to set up your description carefully. While most people will be visiting your YouTube channel to check out your videos, your brand\u2019s bio plays an important role in branding and driving traffic as well.<\/span><\/p>\n<h3><b>Create and Upload Your Videos<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This one shouldn\u2019t come as a surprise. You\u2019ll obviously need to create and upload some compelling videos to your channel\u2014otherwise there wouldn\u2019t be much point promoting your channel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That said, just because something is obvious and necessary doesn\u2019t mean that it\u2019s easy. This step is definitely the most time-intensive. And while a thorough explanation on how to create engaging videos is beyond the scope of this article, I do want to emphasize the importance of making sure that your videos support your brand in a positive way.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And don\u2019t feel bad as you attempt to create your own videos. Even big brands<\/span><a href=\"http:\/\/www.getspokal.com\/read-with-caution-15-of-the-absolute-worst-marketing-campaigns-from-2014\/\" data-lasso-id=\"7098\"><span style=\"font-weight: 400;\"> like Sony have made some tremendous blunders<\/span><\/a><span style=\"font-weight: 400;\"> when making YouTube videos!<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11586\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2015\/08\/Sony-YouTube-video.png\" alt=\"Sony YouTube video\" width=\"525\" height=\"386\" \/><\/p>\n<p style=\"text-align: center;\"><em>Image source: <a href=\"http:\/\/www.getspokal.com\/read-with-caution-15-of-the-absolute-worst-marketing-campaigns-from-2014\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"7099\">Spokal<\/a><\/em><\/p>\n<h3><b>Link Your AdWords Account to Your Channel<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The next thing you\u2019ll need to do is to link your AdWords account to your YouTube channel. Your YouTube channel and AdWords accounts will still remain separate entities; in other words, someone with access to the AdWords account can\u2019t upload or delete videos unless they have access to the channel, and your YouTube channel manager can\u2019t create AdWords campaigns. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is an important distinction to keep in mind if different people in your organization are accountable for different parts of your video marketing campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google provides clear instructions on linking your YouTube channel and AdWords account<\/span><a href=\"https:\/\/support.google.com\/youtube\/answer\/3063482?hl=en\" data-lasso-id=\"7100\"><span style=\"font-weight: 400;\"> on this page<\/span><\/a><span style=\"font-weight: 400;\">, but here\u2019s a brief rundown of the process:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Log in to your YouTube channel.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click the \u201cMy Channel\u201d tab after clicking on the channel icon.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click \u201cAdvanced\u201d under the channel page.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You will see a \u201cLink an AdWords Account\u201d button on the page. Click this link to finish the process.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11587\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2015\/08\/Linking-Your-AdWords-Account-to-Your-Channel.png\" alt=\"Linking Your AdWords Account to Your Channel\" width=\"782\" height=\"542\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Once completed, you should receive an e-mail notification indicating that you\u2019ve successfully linked your YouTube channel to your AdWords account. You\u2019ll need to repeat this process for every channel that you create.<\/span><\/p>\n<p><b>Key Takeaway:<\/b><em><span style=\"font-weight: 400;\"> Before you can launch your YouTube ad campaign, you\u2019ll need to create a YouTube channel for your brand or product. As you do so, take the time to optimize each of the key areas listed above for both brand strategy and SEO.<\/span><\/em><\/p>\n<p><em><strong>Related Content:<\/strong> <\/em><\/p>\n<ul>\n<li><strong><em><a href=\"https:\/\/www.singlegrain.com\/video-marketing\/how-to-craft-a-high-converting-explainer-video\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"7101\">How to Craft a High Converting Explainer Video<\/a><\/em><\/strong><\/li>\n<li class=\"typo-sans-bold mb-0\"><strong><a href=\"https:\/\/www.singlegrain.com\/blog-posts\/analytics\/youtube-analytics-guide\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"7102\"><em>YouTube Analytics: How to Understand &amp; Measure Your Progress<\/em><\/a><\/strong><\/li>\n<li class=\"typo-sans-bold mb-0\"><strong><em><a href=\"https:\/\/www.singlegrain.com\/video-marketing\/how-to-grow-your-youtube-subscribers-without-spending-a-ton-of-money\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"7103\">How to Grow Your YouTube Subscribers Without Spending a Ton of Money<\/a><\/em><\/strong><\/li>\n<\/ul>\n<div class=\"sg-content-upgrade-banner\"><a href=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2018\/02\/How-to-Increase-Revenue-with-YouTube-Video-Advertising.pdf\" target=\"_blank\" class=\"sg-content-upgrade--cta\"><img decoding=\"async\" src=\"http:\/\/www.singlegrain.com\/wp-content\/uploads\/2019\/03\/Lead-Magnets-YouTube-Ad-d.jpg\" alt=\"Click here to download it for free right now!\" class=\"sg-content-upgrade-banner aligncenter\"><\/a><\/div>\n<h2><b>Come Up With a Bidding Strategy<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Now that your YouTube channel is up and running, it\u2019s time to start creating some ads. This process is going to be fairly extensive and require a bit of testing. But the devil\u2019s in the details, so make sure that you follow these steps carefully to get the most out of your video ads.<\/span><\/p>\n<h3><b>Understand the YouTube Bidding Process<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Most AdWords users create campaigns using a CPC (cost-per-click) bidding strategy. Although you also have the option to create CPV (cost-per-view) campaigns, most people feel that CPC ads are less risky and easier to optimize.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.wordstream.com\/cost-per-click\" data-lasso-id=\"7104\"><b>Cost Per Click<\/b><span style=\"font-weight: 400;\"> (<\/span><b>CPC<\/b><span style=\"font-weight: 400;\">)<\/span><\/a><span style=\"font-weight: 400;\"> bidding means that you\u2019ll pay for each click in your campaign.<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/support.google.com\/adwords\/answer\/2472735?hl=en\" data-lasso-id=\"7105\"><b>Cost Per View (CPV)<\/b><\/a><span style=\"font-weight: 400;\"> bidding means that you\u2019ll pay for video views (at least 30 seconds of the video or the entire thing if it\u2019s less than 30 seconds) or interactions. CPV is the default setting in AdWords.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Unfortunately, you can only use CPV bidding with <a href=\"https:\/\/www.singlegrain.com\/advertising\/youtube-ad-types\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"48816\">YouTube ads<\/a>, which might be a difficult shift for marketers who have run AdWords campaigns in the past. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The advantage to this type of bidding is that you\u2019ll only pay when users actually watch your video. That way, you know that you\u2019re getting value for your money (if you can get your ads in front of the right eyes).<\/span><\/p>\n<h3><b>Choose Your Bid<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You\u2019ll need to decide how much you\u2019re willing to pay before you even think about creating any ads. Remember, the CPV bid is the price you\u2019re willing to pay every time someone watches your video. There\u2019s a lot less wiggle room there than in CPC campaigns, which only trigger charges when a click occurs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another important thing to keep in mind is that the bid you set isn\u2019t necessarily the actual price you\u2019re going to be paying per view. You\u2019ll always be charged one penny above the second lowest price. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So if you set your CPV at $0.25, but the next highest bid is $0.16, you\u2019ll only be charged $0.17 for the view.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Increasing your bid can help you get more traffic, but you\u2019ll still need to choose bid limits that you\u2019re comfortable with. CPVs can fluctuate significantly as other advertisers change their bids, use up their budget or change their targeting strategy. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You want to set your bid high enough that you\u2019ll generate sufficient traffic to your video, but low enough that a few shifts in your competitors\u2019 pricing won\u2019t deplete your budget too quickly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So what\u2019s a good bid to set for your YouTube ads? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">That ultimately depends on the amount of traffic you want to generate and how tightly you\u2019re targeting your ads.Keep in mind that AdWords allows you to create custom bids for the different groups that you want to target. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To create custom bids for your campaigns: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click the \u201cAll Video Campaigns\u201d sections under your AdWords account <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Open the \u201cTargets\u201d tab, which will show a \u201cBid\u201d column<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Next to this column, you\u2019ll see a small icon that reads \u201cCustomize bids per format\u201d \u2013 click on this button to set bids for the different categories or users that you\u2019re targeting<\/span><\/li>\n<\/ul>\n<p><b>Key Takeaway:<\/b><em><span style=\"font-weight: 400;\"> When you\u2019re setting bids, you need to make sure your CPVs are high enough to generate impressions from your target users. Creating custom bids to get impressions from different types of users may help improve your ROI.<\/span><\/em><\/p>\n<p><em><strong>Related Content:<\/strong> <\/em><\/p>\n<ul>\n<li class=\"typo-sans-bold mb-0\"><strong><em><a href=\"https:\/\/www.singlegrain.com\/video-marketing\/why-youtube-advertising-is-low-hanging-fruit-for-marketers\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"7106\">Why YouTube Advertising Is Low-Hanging Fruit for Marketers<\/a><\/em><\/strong><\/li>\n<li class=\"typo-sans-bold mb-0\"><strong><em><a href=\"https:\/\/www.singlegrain.com\/video-marketing\/7-seo-tools-for-better-youtube-marketing\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"7107\">These 7 SEO Tools Are Your Secret YouTube Marketing Weapon<\/a><\/em><\/strong><\/li>\n<li class=\"typo-sans-bold mb-0\"><strong><em><a href=\"https:\/\/www.singlegrain.com\/video-marketing\/complete-guide-to-youtube-seo\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"7108\">The Complete Guide to YouTube SEO<\/a><\/em><\/strong><\/li>\n<li><strong><em><a href=\"https:\/\/growtheverywhere.com\/marketing\/complete-guide-to-gmail-ads-low-cpc\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"7109\">The Complete Guide to Gmail Ads (How We Got $.10 CPCs &amp; Leads As Low As $7)<\/a><\/em><\/strong><\/li>\n<\/ul>\n<h2><b>Set Your Targeting Options<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">You can create the best video ads in your industry, but they won\u2019t do you any good if you aren\u2019t putting them in front of the right people. AdWords has some great targeting options you can use to make sure that the right people wind up watching your videos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few options to consider:<\/span><\/p>\n<h3><b>Choose Topics<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Obviously, you want to make sure that your ads are shown on videos that are similar to your own. If you\u2019re selling artisanal soaps, you wouldn\u2019t want your ads appearing on sports videos (unless these two interests happen to overlap in your target audience).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google provides a list of a couple thousand different topics that you can choose from. Some of the topic categories are pretty broad, such as \u201cBeauty and Fitness.\u201d You\u2019ll get the most visibility by choosing these topic categories, but you\u2019ll ultimately get targeted viewers if you\u2019re more specific and choose subcategories like \u201cBeauty Pageants\u201d or \u201cFace &amp; Body Care.\u201d <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of these subcategories are even more niche-focused. For example, under \u201cFace &amp; Body Care,\u201d there\u2019s an even-more-targeted third tier that includes categories such as \u201cHygiene &amp; Toiletries\u201d and \u201cPerfumes &amp; Fragrances.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Choose topics that are specific to your niche, but keep in mind that it can be difficult to determine ahead of time which of these targeting options will best convert. For this reason, it\u2019s always a good idea to test several categories that may relate to your target viewers.<\/span><\/p>\n<h3><b>Target User Interests<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Google has recently released a new targeting option: <\/span><a href=\"http:\/\/videopower.org\/3-killer-targeting-strategies-for-youtube-ads\/\" data-lasso-id=\"7110\"><span style=\"font-weight: 400;\">the ability to target users based on their interests<\/span><\/a><span style=\"font-weight: 400;\">. You can target people who follow the news, are avid sports fans, enjoy working on do-it-yourself projects or have a variety of other interests. You can even select multiple interests to target a narrower audience, further improving your conversions.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11588\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2015\/08\/YT-Topics.jpg\" alt=\"YT-Topics\" width=\"470\" height=\"264\" \/><\/p>\n<p style=\"text-align: center;\"><em>Image source: <a href=\"http:\/\/videopower.org\/3-killer-targeting-strategies-for-youtube-ads\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"7111\">Video Power Marketing<\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">That said, you don\u2019t want to choose so many interests that you don\u2019t have a large enough user base to target with your ads. Your best bet is usually to start off with one or two interests and monitor your traffic and conversions for a little while before selecting additional interests to target.<\/span><\/p>\n<h3><b>Consider Targeting Specific YouTube Videos<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">AdWords gives you the option to target specific YouTube videos. All you need to do is copy and paste the URL into the placement target. This may be a good idea if you have found some videos that are highly relevant to your campaign, though you\u2019ll want to ensure that the videos you select have sufficient traffic to support your ads and your campaign goals.<\/span><\/p>\n<h3><b>Target Search Phrases<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Anyone who has ever run an AdWords campaign before knows that you generally bid on the keywords that people type into the search network. And although the platform offers many other targeting options, AdWords allows you to do the same thing when setting the bidding for your YouTube ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use this feature to bid for certain keywords or phrases that people will type into the YouTube search bar. Your ad will only appear in exact match cases.<\/span><\/p>\n<p><b>Key Takeaway:<\/b><em><span style=\"font-weight: 400;\"> YouTube offers a huge variety of targeting options, which you should use to their fullest potential. Identify demographics and the behavior of users who are most likely to express interest in your brand and then test how these different filtering options affect the response to your ads.<\/span><\/em><\/p>\n<div class=\"sg-content-upgrade-banner\"><a href=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2018\/02\/How-to-Increase-Revenue-with-YouTube-Video-Advertising.pdf\" target=\"_blank\" class=\"sg-content-upgrade--cta\"><img decoding=\"async\" src=\"http:\/\/www.singlegrain.com\/wp-content\/uploads\/2019\/03\/Lead-Magnets-YouTube-Ad-d.jpg\" alt=\"Click here to download it for free right now!\" class=\"sg-content-upgrade-banner aligncenter\"><\/a><\/div>\n<h2><b>Construct Your Ad<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">After you\u2019ve set up your targeting options and have videos that you\u2019re ready to promote, it\u2019s time to create your ad. Lucky for you, you\u2019ve got a variety of options available to take advantage of.<\/span><\/p>\n<h3><b>Get to Know Your Ad Options<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">There\u2019s no single type of YouTube ad that\u2019s right for every campaign. A video ad can appear before the video, as the video plays or after the video, and can be skippable or non-skippable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For best results, you\u2019ll want to test combinations of the following ad formats:<\/span><\/p>\n<p><b>Video Ads <\/b><b>(formerly In-Stream Video Ads)<\/b><b> \u2013 <\/b><span style=\"font-weight: 400;\">Video ads are advertisements that play before the user is allowed to watch a video. With them, you\u2019re allowed to show a small banner ad next to your in-stream ads at no extra cost. Some of these ads give the viewer the option to skip and others do not. If the user is allowed to skip the ad after five seconds, the ad can be<\/span><a href=\"https:\/\/support.google.com\/displayspecs\/answer\/6244557?hl=en&amp;ref_topic=6244532\" data-lasso-id=\"7112\"><span style=\"font-weight: 400;\"> up to 60 seconds long<\/span><\/a><span style=\"font-weight: 400;\">. If the ad can\u2019t be skipped, you\u2019re only allowed up to 15 seconds.<\/span><\/p>\n<p><b>Overlay Ads \u2013 <\/b><span style=\"font-weight: 400;\">These ads, which are only available on YouTube\u2019s desktop platform, measure <\/span><span style=\"font-weight: 400;\">468&#215;60 or 728&#215;90 <\/span><span style=\"font-weight: 400;\">pixels and appear in a semi-transparent state over the bottom 20% of the videos you choose to target. The information included in your ads can be displayed as text or images. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check out how <\/span><a href=\"http:\/\/thinkwithgoogle.com\" data-lasso-id=\"7113\"><span style=\"font-weight: 400;\">Think With Google<\/span><\/a><span style=\"font-weight: 400;\"> displays ads to viewers through overlay ads on certain types of YouTube videos: <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11589\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2015\/08\/Think-With-Google.png\" alt=\"Think With Google\" width=\"691\" height=\"391\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Image source: <\/span><\/i><a href=\"https:\/\/storage.googleapis.com\/creator-academy-assets\/ad-types\/yt-creators-topics-ads-overlay.png\" data-lasso-id=\"7114\"><i><span style=\"font-weight: 400;\">Google<\/span><\/i><\/a><\/p>\n<p><b>In-Search Ads \u2013 <\/b><span style=\"font-weight: 400;\">In-search ads are video ads that are displayed at the top of the search results page on YouTube. They\u2019re displayed above organic results with a little yellow icon beside them that says \u201cAd.\u201d <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In-search ads can be an effective way of capturing new viewers that search for content in your category. You can also use these types of ads to capture content from competitors. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, there\u2019s a channel that runs ads for the \u201cTop 10 Safety Razors of 2017\u201d to people who search for \u201cDollar Shave Club.\u201d<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11590\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2015\/08\/Dollar-Shave-Club-channel.png\" alt=\"Dollar Shave Club channel\" width=\"975\" height=\"550\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Because Dollar Shave Club has its own audience and a high volume of people who search for their videos, you can \u201csteal\u201d part of their audience by running ads aimed at the keyword \u201cDollar Shave Club.\u201d <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In-search ads are less interruptive than in-stream video ads, since users are not forced to watch your content if they don\u2019t want to. <\/span><\/p>\n<p><b>Discovery Ads (formerly In-Display Ads) \u2013 <\/b><span style=\"font-weight: 400;\">These are thumbnail image ads that generally appear in the upper right hand corner of the search and watch pages. You can specify which pages you want your ad to appear on. It\u2019s possible to show display ads on the YouTube homepage as well, but only if there\u2019s no other ad showing at the top of the page. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">These ads typically catch the viewer\u2019s attention when they look at the \u201crelated videos\u201d section. YouTube used to place a yellow border around all discovery (or in-display) ads to show that they were advertisements, but they removed that border for the sake of making their advertising more \u201cnative.\u201d <\/span><\/p>\n<p><span style=\"font-weight: 400;\">After that, discovery ads became even more valuable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, check out how Bluehost, a web hosting company, uses these types of ads to promote their content: <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11591\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2015\/08\/Bluehost-YouTube.png\" alt=\"Bluehost YouTube\" width=\"745\" height=\"428\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Image source: <\/span><\/i><a href=\"http:\/\/www.digitalmarketer.com\/youtube-ad-types\/\" data-lasso-id=\"7115\"><i><span style=\"font-weight: 400;\">Digital Marketer<\/span><\/i><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The ad says \u201cBeginner\u2019s Guide\u201d and it targets people who are viewing similar types of content about SEO and WordPress on YouTube. Users that click on the ad are automatically taken to the Bluehost YouTube page where they\u2019re shown the entire 2-minute video.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11592\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2015\/08\/Bluehost-YouTube2.png\" alt=\"Bluehost YouTube2\" width=\"718\" height=\"481\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Notice how, below the video, they have another series of short videos that show viewers how to use WordPress. By having additional videos easily accessible, Bluehost makes it easier for <\/span><a href=\"https:\/\/www.singlegrain.com\/marketing-funnels\/ultimate-guide-to-creating-your-marketing-funnel\/\" data-lasso-id=\"7116\"><span style=\"font-weight: 400;\">potential customers to move down their funnel much faster<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, your discovery ads don\u2019t necessarily have to be just a couple of minutes in length. Check out this ad that\u2019s over one hour long:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11593\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2015\/08\/One-hour-ad.png\" alt=\"One hour ad\" width=\"744\" height=\"464\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Many marketers mistakenly think that customers don\u2019t pay attention to long-form videos. They think that only short videos generate the attention that\u2019s needed to convert prospects into paying customers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the truth is, if you <\/span><a href=\"https:\/\/www.singlegrain.com\/blog-posts\/content-marketing\/how-to-optimize-your-content-strategy-with-a-buyers-journey\/\" data-lasso-id=\"7117\"><span style=\"font-weight: 400;\">target customers at the right stage of the buyer\u2019s journey<\/span><\/a><span style=\"font-weight: 400;\">, you can convert them <\/span><i><span style=\"font-weight: 400;\">faster<\/span><\/i> <a href=\"https:\/\/blog.hubspot.com\/agency\/long-copy-ads#sm.000019tu95rcafdn2sx8eny6rrday\" data-lasso-id=\"7118\"><span style=\"font-weight: 400;\">by using long-form ads<\/span><\/a><span style=\"font-weight: 400;\">. Notice how the above ad is over an hour long, but it\u2019s displayed on a video that\u2019s <\/span><i><span style=\"font-weight: 400;\">also <\/span><\/i><span style=\"font-weight: 400;\">over an hour long. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few things to keep in mind about discovery ads: <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They are designed to keep viewers within the YouTube ecosystem, not link them away to a different page. For this reason, these types of ads are best for marketers who want to <a href=\"https:\/\/www.singlegrain.com\/agency\/youtube-growth-agency\/\">increase their YouTube following<\/a>. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Because they\u2019re designed to keep viewers within the YouTube ecosystem, you need to find other ways of linking some viewers back to your landing page. For example, you could add links to your description, use annotations, or <\/span><a href=\"https:\/\/www.singlegrain.com\/video-marketing\/complete-guide-to-youtube-seo\/\" data-lasso-id=\"7119\"><span style=\"font-weight: 400;\">optimize your video for SEO<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The ideal ad format for your brand will depend on your audience and conversion goals. Keep the following recommendations and considerations in mind:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Video ads are a great way to engage people who have no previous experience with your brand.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Skippable ads tend to provide a better user experience. They\u2019re more engaging because users are <\/span><i><span style=\"font-weight: 400;\">choosing<\/span><\/i><span style=\"font-weight: 400;\"> to watch the video, rather than being required to. However, converting users with skippable videos can be difficult, as you need to really grab their attention within the first five seconds. If you choose this option, try to present all your important ideas in the first few seconds and then subtly reveal other interesting information throughout the rest of the video.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Using in-search ads can be a powerful way to build trust with users searching for your brand. They\u2019re especially effective if used in conjunction with television advertising, as many consumers search for brands on YouTube after seeing their ads on television.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Search ads can also be a good way to connect with users in different stages of the buying process. To do this, identify customers who are searching with keywords that indicate they\u2019re trying to find more information about the products you offer and use this opportunity to present your brand.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Each of these ads can have a place in your campaign, but it\u2019s up to you to decide how to best engage with your target customers and how to determine which stage of the buying process they\u2019re in.<\/span><\/p>\n<h3><b>Choose a Video for Your Ad<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Now you\u2019ll need to select one of the videos that you\u2019ve uploaded to your YouTube channel to display in your ad. If you haven\u2019t created a video specifically for your campaign, make sure that the video you choose reflects the message that you want to convey to your viewers. If you\u2019re choosing from your channel, you\u2019ll also want to check that the length of the video falls within the limits allowed by your ad type. If not, you may need to make some edits to shorten it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When thinking about the best practices to follow on YouTube, it\u2019s important to think about the state of mind your end user is in when they watch your ad. For example, what stage of the <\/span><a href=\"https:\/\/www.singlegrain.com\/blog-posts\/content-marketing\/how-to-optimize-your-content-strategy-with-a-buyers-journey\/\" data-lasso-id=\"7120\"><span style=\"font-weight: 400;\">buyer\u2019s journey<\/span><\/a><span style=\"font-weight: 400;\"> are they in?<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/knowledge.hubspot.com\/hubfs\/buyers-journey-4-20250226-1402476.webp\" alt=\" a hubspot branded graphic showcasing the buyer\u2019s journey and each of its stages\" width=\"1920\" height=\"1080\" \/><\/p>\n<p style=\"text-align: center;\"><em>Image Source: <a href=\"http:\/\/blog.hubspot.com\/sales\/what-is-the-buyers-journey#sm.0001xqvibtu41co8usl2r830k3y4s\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"7121\">Hubspot<\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">If they\u2019re searching for quick 2-3 minute videos on how to use some features in WordPress, then chances are they still early in the process. You\u2019ll have to engage them with more educational content before you can sell them. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">If they\u2019re already watching video <a href=\"https:\/\/www.singlegrain.com\/blog\/ms\/sales-letter\/\" target=\"_blank\" rel=\"noopener\">sales letters<\/a> that are over an hour long, then you know that you can probably pitch them your product near the end of your video ad right away. <\/span><\/p>\n<h3><b>Set the Destination for Your Ad<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Where do you want your viewers to go after they click your ad? AdWords allows you to direct them to either your YouTube channel or to one of your videos. Linking to your channel may be preferable if you\u2019re trying to engage with a new lead for the first time, as this gives them the opportunity to browse all your videos and get a good understanding of your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, if you\u2019re targeting users who are ready to convert, linking to videos with a clear call-to-action may be more advantageous. As with every other step of this process, it\u2019s regular testing that\u2019ll reveal whether or not you\u2019ve selected the correct destination for your YouTube ad.<\/span><\/p>\n<p><b>Key Takeaway:<\/b><em><span style=\"font-weight: 400;\"> Your ability to effectively engage with your audience will make or break your YouTube ad campaign. Tailor your ads and videos to your target customers and make sure that they complement your conversion goals.<\/span><\/em><\/p>\n<p><b><i>Related Content: <\/i><\/b><\/p>\n<ul>\n<li><strong><a href=\"https:\/\/www.singlegrain.com\/marketing-funnels\/ultimate-guide-to-creating-your-marketing-funnel\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"7122\"><i>The Ultimate Guide to Creating Your Marketing<\/i><i> Funnel<\/i><\/a><\/strong><\/li>\n<li class=\"typo-sans-bold mb-0\"><strong><a href=\"https:\/\/www.singlegrain.com\/video-marketing\/youtube-video-marketing-guide-to-increase-prospects-in-your-funnel\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"7123\"><em>A YouTube Video Marketing Guide to Increase Prospects in Your Funnel<\/em><\/a><\/strong><\/li>\n<li class=\"typo-sans-bold mb-0\"><strong><em><a href=\"https:\/\/www.singlegrain.com\/video-marketing\/the-ultimate-guide-to-video-marketing\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"7124\">The Ultimate Guide to Video Marketing<\/a><\/em><\/strong><\/li>\n<li class=\"typo-sans-bold mb-0\"><strong><em><a href=\"https:\/\/www.singlegrain.com\/video-marketing\/videos-for-marketing-funnel-stages\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"7125\">The Types of Videos to Use at Each Stage of the Marketing Funnel<\/a><\/em><\/strong><\/li>\n<\/ul>\n<div class=\"sg-content-upgrade-banner\"><a href=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2018\/02\/How-to-Increase-Revenue-with-YouTube-Video-Advertising.pdf\" target=\"_blank\" class=\"sg-content-upgrade--cta\"><img decoding=\"async\" src=\"http:\/\/www.singlegrain.com\/wp-content\/uploads\/2019\/03\/Lead-Magnets-YouTube-Ad-d.jpg\" alt=\"Click here to download it for free right now!\" class=\"sg-content-upgrade-banner aligncenter\"><\/a><\/div>\n<h2><b>Final Words<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">YouTube remains the most popular video sharing site on the Internet\u2014and for good reason. The site has <\/span><a href=\"https:\/\/www.youtube.com\/yt\/press\/statistics.html\" data-lasso-id=\"7126\"><span style=\"font-weight: 400;\">over 1 billion users<\/span><\/a><span style=\"font-weight: 400;\">, which means that you won\u2019t have any difficulty setting your ads to target the people who are most likely to be interested in your products and services. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, succeeding with this marketing method still requires a lot of work. You\u2019ll need to create high-quality videos and invest in both testing and targeting on an ongoing basis to run a successful YouTube campaign.<\/span><\/p>\n<script type=\"text\/javascript\">\n\t\t\tjQuery(document).ready(function($) {\n\t\t\t\t\/\/ Delay Twitter widget loading by 6 seconds for performance\n\t\t\t\tsetTimeout(function() {\n\t\t\t\t\t$.getScript(\"https:\/\/platform.twitter.com\/widgets.js\");\n\t\t\t\t}, 6000);\n\t\t\t});\n\t\t\t<\/script><script type=\"text\/javascript\">\n\tjQuery(document).ready(function($) {\n\t\tconsole.log(\"Infogram\");\n\t\t!function(e,i,n,s){var t=\"InfogramEmbeds\",d=e.getElementsByTagName(\"script\")[0];if(window[t]&&window[t].initialized)window[t].process&&window[t].process();else if(!e.getElementById(n)){var o=e.createElement(\"script\");o.async=1,o.id=n,o.src=\"https:\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\",d.parentNode.insertBefore(o,d)}}(document,0,\"infogram-async\");\n\t});\n\t<\/script>","protected":false},"excerpt":{"rendered":"<p>80% of traffic on the Internet comes through video. \u00a0That\u2019s a tremendous amount of traffic\u2014which you can tap into in order to help promote your brand. To date, some of&#8230;<\/p>\n","protected":false},"author":21,"featured_media":11578,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"YouTube Ad Campaign","_yoast_wpseo_title":"Step-by-Step Checklist For a Successful YouTube Ad Campaign","_yoast_wpseo_metadesc":"With 1 billion+ users, YouTube remains the most popular video sharing site on the Internet. Follow these steps to run a successful YouTube ad campaign.","_yoast_wpseo_meta-robots-noindex":"","_rank_math_description":"","_rank_math_title":"","_aioseo_description":"","_aioseo_title":"","_seopress_titles_desc":"","_seopress_titles_title":"","footnotes":""},"categories":[219,24470,116],"tags":[65,1476,440,276,686,376,1478,718,1477,80,1044,199,336,1475,99,100,1474,157,275,1473],"class_list":{"0":"post-8203","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-digital-marketing-strategy","8":"category-marketing-101","9":"category-video-marketing","10":"tag-adwords","11":"tag-bidding-strategy","12":"tag-brand","13":"tag-checklist","14":"tag-conversion-rate","15":"tag-cost-per-click","16":"tag-cost-per-view","17":"tag-cpc","18":"tag-cpv","19":"tag-digital-marketing","20":"tag-explainer-video","21":"tag-facebook","22":"tag-google","23":"tag-nofollow-links","24":"tag-seo","25":"tag-traffic","26":"tag-video-ads","27":"tag-video-marketing-2","28":"tag-youtube-ad-campaign","29":"tag-youtube-channel"},"acf":{"show_marketing_widgets":true,"show_phone_call_popup":false,"drip_tag":"","post_top_welcome_enabled":true,"post_top_welcome_custom_headline":"Get Help With Scaling<br \/>\r\nYour YouTube Ads","post_top_welcome_custom_button":"","video_category":false,"faq_title":"","faq":false,"ranking_table":{"blocks":false}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Step-by-Step Checklist For a Successful YouTube Ad Campaign<\/title>\n<meta name=\"description\" content=\"With 1 billion+ users, YouTube remains the most popular video sharing site on the Internet. Follow these steps to run a successful YouTube ad campaign.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.singlegrain.com\/video-marketing\/youtube-ad-campaign-checklist\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Step-by-Step Checklist For a Successful YouTube Ad Campaign\" \/>\n<meta property=\"og:description\" content=\"With 1 billion+ users, YouTube remains the most popular video sharing site on the Internet. Follow these steps to run a successful YouTube ad campaign.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.singlegrain.com\/video-marketing\/youtube-ad-campaign-checklist\/\" \/>\n<meta property=\"og:site_name\" content=\"Single Grain\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/singlegrain\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/singlegrain\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-16T15:00:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-01T01:05:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2015\/08\/SG-A-Step-by-Step-Checklist.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1360\" \/>\n\t<meta property=\"og:image:height\" content=\"365\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eric Siu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ericosiu\" \/>\n<meta name=\"twitter:site\" content=\"@singlegrain\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eric Siu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"22 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Step-by-Step Checklist For a Successful YouTube Ad Campaign","description":"With 1 billion+ users, YouTube remains the most popular video sharing site on the Internet. 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