{"id":75595,"date":"2026-01-04T01:55:41","date_gmt":"2026-01-04T09:55:41","guid":{"rendered":"https:\/\/www.singlegrain.com\/case-studies\/"},"modified":"2026-01-12T08:31:22","modified_gmt":"2026-01-12T16:31:22","slug":"how-ls-building-products-gained-400-ai-citations","status":"publish","type":"casestudy","link":"https:\/\/www.singlegrain.com\/case-studies\/how-ls-building-products-gained-400-ai-citations\/","title":{"rendered":"How LS Building Products Gained 400+ AI Citations"},"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_yoast_wpseo_meta-robots-noindex":""},"tags":[],"class_list":{"0":"post-75595","1":"casestudy","2":"type-casestudy","3":"status-publish","5":"types-seo"},"acf":{"long_title":"How LS Building Products <strong>Gained 400+ AI Citations<\/strong> With a Comprehensive Content Strategy","cover_text":"<p>After 12 months, LS Building Products saw over 400 more AI citations, specifically 174 more mentions on AI Overviews and 113 on ChatGPT. This resulted in a 6.7K increase in organic traffic with estimated value of $220,000.<\/p>\n","cover_photo":"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2025\/02\/ls-buildingproducts.webp","cover_company_logo":"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2025\/02\/LS-Building-Products-Logo.png","growth_stats":[{"value":"400+","text":"AI citations"},{"value":"$220,000","text":"Estimated value "}],"results_text":"<p>Single Grain Marketing tailored content to fit this pipeline: AI discovery \u2192 product\/location pages \u2192 quote requests. The enhanced AI visibility improved brand awareness, driving more traffic to product pages and boosting conversions.<\/p>\n","problem_text":"<p><span style=\"font-weight: 400;\">LS Building Products had a solid traditional SEO foundation, but wasn\u2019t generating the traffic and leads they needed.<\/span><\/p>\n","our_goal":{"title":"AI Search Visibility Growth","category":"","description":"<p><span style=\"font-weight: 400;\">Single Grain Marketing\u2019s high-conversion content framework differentiated LS Building Products in AI search, resulting in impressive outcomes such as increased traffic and quote requests. They optimized content to enhance visibility on AI search and increase conversions, resulting in a rise in organic traffic and compounding monthly quote requests.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Interactive tools &amp; calculators (e.g., stair, framing, roofing, decking)<\/b><span style=\"font-weight: 400;\">: High-engagement pages that became traffic magnets and lead capture tools.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Product-focused blog content<\/b><span style=\"font-weight: 400;\">: Educational posts covering product comparisons, installation guides, design planning, maintenance, trends, and home value. These helped establish authority, improve rankings, and build trust.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Optimized e-commerce product pages<\/b><span style=\"font-weight: 400;\">: Conversion-focused pages for high-demand products (windows, siding, decking, structural materials).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Location &amp; brand pages<\/b><span style=\"font-weight: 400;\">: Locally optimized pages (e.g., East Peoria Kitchen &amp; Bath showroom, service division pages).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When we first drove this SEO strategy, it generated an impressive number of traffic, leads, and keywords. Over time, LS Building Products wanted to achieve these additional goals:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Adapting Content for AI<\/b><span style=\"font-weight: 400;\">: We needed to create content that would not only rank in traditional search but also be easily understood and sourced by AI language models.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Targeting High-Value Keywords<\/b><span style=\"font-weight: 400;\">: The strategy required identifying and targeting high-volume, high-intent keywords that would drive both organic traffic and AI-powered results.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Building Topical Authority<\/b><span style=\"font-weight: 400;\">: To gain visibility in AI search, we had to build deep topical authority around key product categories like siding, windows, roofing, and decking.<\/span><\/li>\n<\/ul>\n"},"challenges":"<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Low website traffic: <\/b><span style=\"font-weight: 400;\">The site had under 800 organic sessions per month and was not ranking for many industry-relevant keywords.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Lack of structured content: <\/b><span style=\"font-weight: 400;\">The site had only a handful of pages, with limited information about product offerings.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Few conversions: <\/b><span style=\"font-weight: 400;\">Without targeted content, only seven quote requests came in from potential customers.<\/span><\/li>\n<\/ul>\n<h2><b>The Bottom Line<\/b><\/h2>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Over <strong>400 AI citations<\/strong> and <strong>6.7x more organic traffic<\/strong><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>More conversions<\/strong> from increased monthly quote requests<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Compounding <strong>growth<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">After a successful partnership and continued strategies, LS Building Products sought help from Single Grain Marketing to increase the number of AI citations. Single Grain created a high-conversion content strategy to increase visibility on AI search, with results compounding over time. This entailed rewriting their product pages to maximize conversions, optimizing their content for GEO, and implementing interactive content types like tools and calculators. Structured content and tools specifically made LS Building Products\u2019 website easier for LLMs to parse, and their authority made them more citable.<\/span><\/p>\n","flexible_content":[{"acf_fc_layout":"casestudy_numbers","figures":[{"caption":"AI Search Visibility Growth","value":"424","result":"AI citations"},{"caption":"6.7K increase in organic traffic with","value":"$220,000","result":"estimated value"}]}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How LS Building Products Gained 400+ AI Citations - Single Grain<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.singlegrain.com\/case-studies\/how-ls-building-products-gained-400-ai-citations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How LS Building Products Gained 400+ AI Citations\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.singlegrain.com\/case-studies\/how-ls-building-products-gained-400-ai-citations\/\" \/>\n<meta property=\"og:site_name\" content=\"Single Grain\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/singlegrain\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-12T16:31:22+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@singlegrain\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How LS Building Products Gained 400+ AI Citations - Single Grain","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.singlegrain.com\/case-studies\/how-ls-building-products-gained-400-ai-citations\/","og_locale":"en_US","og_type":"article","og_title":"How LS Building Products Gained 400+ AI Citations","og_url":"https:\/\/www.singlegrain.com\/case-studies\/how-ls-building-products-gained-400-ai-citations\/","og_site_name":"Single Grain","article_publisher":"https:\/\/www.facebook.com\/singlegrain","article_modified_time":"2026-01-12T16:31:22+00:00","twitter_card":"summary_large_image","twitter_site":"@singlegrain","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.singlegrain.com\/case-studies\/how-ls-building-products-gained-400-ai-citations\/","url":"https:\/\/www.singlegrain.com\/case-studies\/how-ls-building-products-gained-400-ai-citations\/","name":"How LS Building Products Gained 400+ AI Citations - Single Grain","isPartOf":{"@id":"https:\/\/www.singlegrain.com\/#website"},"breadcrumb":{"@id":"https:\/\/www.singlegrain.com\/case-studies\/how-ls-building-products-gained-400-ai-citations\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.singlegrain.com\/case-studies\/how-ls-building-products-gained-400-ai-citations\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.singlegrain.com\/case-studies\/how-ls-building-products-gained-400-ai-citations\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.singlegrain.com\/"},{"@type":"ListItem","position":2,"name":"How LS Building Products Gained 400+ AI Citations"}]},{"@type":"WebSite","@id":"https:\/\/www.singlegrain.com\/#website","url":"https:\/\/www.singlegrain.com\/","name":"Single Grain","description":"Search Engine Optimization and Pay Per Click Services in San Francisco","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.singlegrain.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"lang":"en","translations":{"en":75595},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.singlegrain.com\/wp-json\/wp\/v2\/casestudy\/75595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.singlegrain.com\/wp-json\/wp\/v2\/casestudy"}],"about":[{"href":"https:\/\/www.singlegrain.com\/wp-json\/wp\/v2\/types\/casestudy"}],"wp:attachment":[{"href":"https:\/\/www.singlegrain.com\/wp-json\/wp\/v2\/media?parent=75595"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.singlegrain.com\/wp-json\/wp\/v2\/tags?post=75595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}