{"id":7258,"date":"2020-03-02T08:00:57","date_gmt":"2020-03-02T16:00:57","guid":{"rendered":"https:\/\/www.singlegrain.com\/?p=7258"},"modified":"2025-11-04T15:24:54","modified_gmt":"2025-11-04T23:24:54","slug":"20-pre-production-steps-to-video-content","status":"publish","type":"post","link":"https:\/\/www.singlegrain.com\/video-marketing\/20-pre-production-steps-to-video-content\/","title":{"rendered":"20 Pre-Production Tips to Create Successful Video Content in 2025"},"content":{"rendered":"<p class='alert alert-info'><strong>UPDATED! This post was refreshed with new content for 2025. Enjoy!<\/strong><\/p>\n<p>If you\u2019re an experienced digital marketer, then you know that when it comes to content, video is increasingly more important. Whether it\u2019s on YouTube, Instagram or Facebook,<span style=\"font-weight: 400;\">\u00a0<\/span>consumers <em>love<\/em> video. And not just on social media, either. Emails are opened <a href=\"https:\/\/www.impactbnd.com\/blog\/new-video-marketing-statistics\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"26434\">7%<\/a> more when they have the word &#8220;video&#8221; in the subject line.<\/p>\n<p>So if you aren\u2019t producing it, you\u2019re way behind the curve. Don&#8217;t believe me? Check out these <a href=\"https:\/\/biteable.com\/blog\/tips\/video-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"26435\">video statistics<\/a>:<\/p>\n<ul>\n<li>78% of people watch online videos every week, and 55% view online videos every day.<\/li>\n<li>By 2022, online videos will make up more than 82% of all consumer Internet traffic.<\/li>\n<li>YouTube is the second most trafficked site, after Google.<\/li>\n<li><a href=\"https:\/\/www.impactbnd.com\/blog\/new-video-marketing-statistics\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"26436\">81%<\/a> of businesses use video in their marketing strategy, a 63% increase since last year.<\/li>\n<li>Users spend <a href=\"https:\/\/www.impactbnd.com\/blog\/new-video-marketing-statistics\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"26437\">88%<\/a> more time on websites that have videos.<\/li>\n<li><a href=\"https:\/\/www.impactbnd.com\/blog\/new-video-marketing-statistics\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"26438\">97%<\/a> of marketers report that video helps users understand their products or services better<span style=\"font-weight: 400;\">\u00a0\u2013 <\/span> and also helps to increase sales.<\/li>\n<\/ul>\n<div class=\"sg-content-upgrade-banner\"><a href=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2018\/02\/How-to-Increase-Revenue-with-YouTube-Video-Advertising.pdf\" target=\"_blank\" class=\"sg-content-upgrade--cta\"><img decoding=\"async\" src=\"http:\/\/www.singlegrain.com\/wp-content\/uploads\/2019\/03\/Lead-Magnets-YouTube-Ad-d.jpg\" alt=\"Click here to download it for free right now!\" class=\"sg-content-upgrade-banner aligncenter\"><\/a><\/div>\n<h2>So Why Isn\u2019t Everyone Producing Videos all the Time?<\/h2>\n<p>Well, video production is not particularly easy, or affordable for that matter. Many teams set out to add video to their marketing strategy without having a clear idea of how much it&#8217;s going to cost them or a clear idea of the process \u2014 especially pre-production.<\/p>\n<p>The truth is that the most important part of the video production workflow happens <em>before <\/em>the camera starts rolling.<\/p>\n<blockquote><p>Pre-production, or the planning and logistics phase of a video project, is where most of the magic happens \u2014 long before you hit the \u201crecord\u201d button.<\/p><\/blockquote>\n<p>As with most things, you can\u2019t create a knockout video without first making a plan of how you\u2019ll create it. Even if a video production team has on-staff creatives, they may not understand your vision or premise, and pre-production is where you put that image together. Taking the time to plan your video ahead will not only save you time, but money, too.<\/p>\n<p>Fortunately, plenty of marketers and production managers have already gone through the steps and learned from their mistakes. Here&#8217;s our handy list of 20 video pre-production tips that will save you a lot hassle.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/tdFDFI2e2Ns\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>Once you have an idea for a great video project, here&#8217;s what you need to do.<\/p>\n<p class='alert alert-success'><strong>Dive Deeper: <a href=\"https:\/\/www.singlegrain.com\/blog\/10-useful-types-of-video-content-viewers-love\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"26439\">17 Engaging Video Content Types that People Love to Watch<\/a><\/strong><\/p>\n<h3 id=\"h.rhs08k68lvae\"><strong>1) Figure Out Your Audience<\/strong><\/h3>\n<p>Whether you want <a href=\"https:\/\/support.google.com\/adwords\/answer\/4564299?hl=en\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"26440\">better insights from Google Ads<\/a> or a more targeted video, figuring out and defining your audience is the first step in any content-creation process. But don\u2019t fall into the trap of assuming that all your customers want to see the same content.<\/p>\n<p>Defining an audience is a complex process that includes <a href=\"https:\/\/www.singlegrain.com\/buyer-personas\/complete-guide-developing-using-buyer-personas\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"26441\">building buyer personas<\/a>, which are simply detailed descriptions of your ideal customers, written as though they were real people.<\/p>\n<p>After all, your audience is made up of more than just one customer with one interest. The group of people you\u2019re targeting is likely to have overlapping interests that you can exploit when planning your video content.<\/p>\n<p>Every business, regardless of <em>who<\/em>\u00a0they\u2019re targeting, should have a buyer persona document that looks a little like this:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1236\" height=\"1600\" class=\"wp-image-27547 aligncenter\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2020\/02\/pasted-image-0-22-1.jpg\" alt=\"pasted image 0 22 1\" \/><\/p>\n<p>Narrowing down your video viewer to a specific buyer persona \u2014 rather than a generic audience \u2014 will help you create a much more targeted and effective video.<\/p>\n<p>The reason for this is simple: Writing with one specific person in mind allows you to tell an authentic and relatable story.<\/p>\n<blockquote><p>Too often, marketing campaigns are built to include everyone but result in interesting no one.<\/p><\/blockquote>\n<p>Or, as poet <a href=\"https:\/\/www.goodreads.com\/quotes\/699462-you-can-please-some-of-the-people-all-of-the\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"26442\">John Lydgate<\/a> put it:<\/p>\n<p style=\"padding-left: 40px;\"><em>\u201cYou can please some of the people all of the time, you can please all of the people some of the time, but you can&#8217;t please all of the people all of the time.\u201d<\/em><\/p>\n<p style=\"text-align: left;\">Instead, craft your video message to your buyer persona: what they find entertaining or interesting, and how your product or service can help them.<\/p>\n<p>To better understand this concept in practice, take a look at these two entirely different (yet effective) video content productions that cater to their <em>unique<\/em> buyer personas. On paper, the concept for the video is the same \u2014 accepting your physical self, whatever it looks like \u2014 but when you target two separate groups (women and men), you get two different videos.<\/p>\n<p><strong> <a href=\"https:\/\/www.youtube.com\/watch?v=dyW3hjX03QU\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"26443\">Dove<\/a><\/strong><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/dyW3hjX03QU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p><strong><a href=\"https:\/\/www.youtube.com\/watch?v=3A7eQshM90c\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"26444\">Dollar Shave Club<\/a><\/strong><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/3A7eQshM90c\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p class='alert alert-success'><strong>Dive Deeper: <a href=\"https:\/\/www.singlegrain.com\/video-marketing\/how-to-research-your-audience-for-an-explainer-video\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"26445\">How to Research Your Audience Before Producing an Explainer Video<\/a><\/strong><\/p>\n<h3 id=\"h.3mo5oxlpovfi\"><strong>2) Make Your Message Crystal Clear<\/strong><\/h3>\n<p>Although the importance of knowing your audience and narrowing down a target market is critical, clearly defining your message is just as important. In other words, don\u2019t try to cram everything into a single animated <a href=\"https:\/\/www.singlegrain.com\/video-marketing\/how-to-craft-a-high-converting-explainer-video\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"26446\">explainer video<\/a>.<\/p>\n<p>Your business likely offers different services or products, not just one, so you\u2019ll need different videos for each of these. For example, you might need:<\/p>\n<ul>\n<li>An explainer video to give basic customers a product demonstration<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/sSvRm4CHmvE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<ul>\n<li>A more complex product demo for your upper management or B2B customers<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/qDCyvvdzND4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<ul>\n<li>A powerful TED Talk-type of message from your CEO<\/li>\n<\/ul>\n<p>Don\u2019t try to explain what your company does sell your products, and bring up a case study all in the same video. A tailored video with a specific message and a specific goal will be much more effective in the long run.<\/p>\n<p class='alert alert-success'><strong>Dive Deeper: <a href=\"https:\/\/www.singlegrain.com\/video-marketing\/8-videos-you-can-generate-from-one-interview-with-your-ceo\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"26447\">8 Videos You Can Generate from One Interview with Your CEO<\/a><\/strong><\/p>\n<h3 id=\"h.z4155srp9obi\"><strong>3) Set a Realistic Budget<\/strong><\/h3>\n<p>Once you\u2019ve defined your audience and your message, you need to <a href=\"https:\/\/blog.storyhunter.com\/everything-you-need-to-know-about-video-production-costs-2c93e64de5a1\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"26448\">set your budget<\/a>. Failing to work out the financial costs during pre-production is a good way to inadvertently go over budget. Plus, vagueness means that it\u2019s impossible to manage expectations.<\/p>\n<p>Some elements of video creation are more costly than others, which could lead to you over-promising but under-delivering \u2014 especially if you\u2019re planning to go above and beyond with your video content by including voice-overs or third-party interviews.<\/p>\n<p>If you&#8217;re thinking of cutting costs by whipping up a quick video on your smartphone with your employees as cast and crew, keep in mind that when it comes to brand perception, a <a href=\"https:\/\/blog.storyhunter.com\/everything-you-need-to-know-about-video-production-costs-2c93e64de5a1\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"26449\">poor-quality video is <em>worse<\/em>\u00a0than no video at all<\/a>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1277\" height=\"559\" class=\"wp-image-27555 aligncenter\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2020\/02\/Storyhunter-video-cost-1.png\" alt=\"Storyhunter video cost 1\" \/><\/p>\n<p>The benefit of working with a good production company is that they value their work. Every video they make is placed in their portfolio and used as an online marketing ad. Giving them a budget before you hire them allows them to produce the highest-quality content within the financial constraints you&#8217;ve outlined.<\/p>\n<div class=\"sg-content-upgrade-banner\"><a href=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2018\/02\/How-to-Increase-Revenue-with-YouTube-Video-Advertising.pdf\" target=\"_blank\" class=\"sg-content-upgrade--cta\"><img decoding=\"async\" src=\"http:\/\/www.singlegrain.com\/wp-content\/uploads\/2019\/03\/Lead-Magnets-YouTube-Ad-d.jpg\" alt=\"Click here to download it for free right now!\" class=\"sg-content-upgrade-banner aligncenter\"><\/a><\/div>\n<h3 id=\"h.vfclwley70zj\"><strong>4) Write Your Script and Revise It. Then Revise It Again.<\/strong><\/h3>\n<p>The written video script is a key part of pre-production that\u2019s most commonly understated.<\/p>\n<p>Contrary to popular belief, not just anyone can write a script. Often, someone on the team will dash off a script and think it&#8217;s ready to execute without several rounds of critiquing and revising. It&#8217;s important to get input from other members on your marketing team who speak to customers individually.<\/p>\n<p>Take <a href=\"https:\/\/www.youtube.com\/watch?v=e359jWSGMVg\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"26450\">Zendesk\u2019s<\/a> explainer video, for example. Although the video itself is very simple, the video script (the dialogue) takes center stage \u2014 and that&#8217;s what makes the production professional.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/e359jWSGMVg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>Don&#8217;t worry if the script for your video goes through several drafts by the time you&#8217;re ready to shoot. Even Martin Scorsese revises his screenplays many times. Having a solid foundation to work from will form a large part of your production and post-production schedules.<\/p>\n<p class='alert alert-success'><strong>Dive Deeper: <a href=\"https:\/\/www.singlegrain.com\/video-marketing\/the-video-structure-that-big-agencies-use-to-create-successful-videos\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"26451\">The Video Structure that Big Agencies Use to Create Successful Videos<\/a><\/strong><\/p>\n<h3 id=\"h.f4fdxqh6mq13\"><strong>5) Create Your Video\u2019s Branding Elements<\/strong><\/h3>\n<p>Traditional in-your-face TV infomercials and blatant calls-to-action have almost been replaced by a smarter, subtler brand of business video.<\/p>\n<p>But that\u2019s not to say that there isn\u2019t room for friendly reminders of who you are. Greetings and sign-offs are an important part of video pre-production tips because subtly promoting your business can push your audience to complete the goal you\u2019re working toward.<\/p>\n<p>On the other hand, you should be wary about being <em>too<\/em> subtle with your ask.\u00a0 \u201cFirst Kiss\u201d is actually an advertisement for <a href=\"http:\/\/www.wrenstudio.com\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"26452\">Wren Studio<\/a>, a clothing company, but you&#8217;d be hard-pressed to know that after watching it:<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/IpbDHxCV29A\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>This interesting and emotionally captivating video went viral (<a href=\"https:\/\/www.youtube.com\/watch?v=IpbDHxCV29A\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"26453\">41 million YouTube views in three days<\/a>, and 143 million to date), but without a CTA or a next-step direction, it lost its momentum \u2014 and potential sales.<\/p>\n<p>So how do you strike the balance between subtlety and over-promotional?<\/p>\n<p>The answer is simple: Plan the video as you would normally, without mentioning any calls to action. Then, when the content is coming to a close, ask your viewer to take action \u2014 whether that\u2019s by visiting your website, clicking a link, or making a purchase.<\/p>\n<h3 id=\"h.elw7eqcnrt4u\"><strong>6) Put Your Best 8 Seconds First<\/strong><\/h3>\n<p>Thanks to disappearing messages and <a href=\"https:\/\/www.health.harvard.edu\/blog\/can-cell-phone-use-cause-adhd-2018073114375\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"26454\">smartphone-induced ADHD<\/a>, the average attention span is just <a href=\"https:\/\/www.cision.com\/us\/2018\/01\/declining-attention-killing-content-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"26455\">eight seconds<\/a> these days. That means most viewers will click away from your video in as long as it takes to have a sip of coffee if their attention wavers.<\/p>\n<p>Fortunately for video producers and scriptwriters everywhere, this isn\u2019t necessarily a bad thing. The first eight seconds of a video is a perfect reasonable amount of time to include capture the viewer&#8217;s attention and let them know what they can expect from the rest of the video.<\/p>\n<p>Watch the first eight seconds of this video and tell me it didn&#8217;t pull you in:<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/ZKLnhuzh9uY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>Check out this and other excellent promo videos: <strong><a href=\"https:\/\/www.singlegrain.com\/video-marketing\/10-inspiring-examples-of-promotional-campaign-videos-for-startups\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"26456\">10 Inspiring Examples of Promotional Campaign Videos for Startups<\/a><\/strong><\/p>\n<p>Don&#8217;t underestimate your viewers and think that you need to pre-explain the video in a rambling introduction. Many writers refer to the term \u201cmid-res,\u201d an abbreviation for <a href=\"https:\/\/en.wikipedia.org\/wiki\/In_medias_res\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"26457\">\u201cin medias res,\u201d<\/a>\u00a0which means \u201cinto the middle of things.\u201d Starting a story in the middle of things kicks the viewer into a whirlwind of excitement that will keep them engaged long enough to hear your <em>why <\/em>in the video.<\/p>\n<p>The \u201cwhy\u201d of your video is the reason your audience will benefit from your product or service (aka, the most important part). In other words, it&#8217;s the problem that your company can solve for them (by the end of the video).<\/p>\n<p>Just take an accounting software company, for example. Their target audience of SMB owners might not realize that they\u2019re spending too much time collecting, scanning and filing receipts until they\u2019re shown the brand&#8217;s video \u2014 and convinced to switch.<\/p>\n<p class='alert alert-success'><strong>Dive Deeper: <\/strong><strong><a href=\"https:\/\/www.singlegrain.com\/blog-posts\/how-to-make-a-video-that-people-will-watch-til-the-end\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"26458\">How to Make a Video That People Will Watch Til the End<\/a><\/strong><\/p>\n<h3 id=\"h.etwc00kt24av\"><strong>7) Choose the Right Run-Time<\/strong><\/h3>\n<p>Although conversion and completion metrics shouldn\u2019t be the end-all when it comes to determining the length of your video (hint: your message should make that determination), the final run-time will affect your overall completion rate.<\/p>\n<p>As you might expect, there\u2019s <a href=\"https:\/\/www.smartinsights.com\/digital-marketing-platforms\/video-marketing-benchmarks-2019\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"26459\">a direct correlation between video length and viewer drop-off:<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"577\" class=\"wp-image-27554 aligncenter\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2020\/02\/pasted-image-0-23.png\" alt=\"pasted image 0 23\" \/><\/p>\n<p>Shorter videos tend to have better engagement:<\/p>\n<ul>\n<li>If a video is less than 60 seconds, over two-thirds (68%) of viewers will keep watching until the end.<\/li>\n<li>If a video is over 20 minutes long, only 25% of viewers will finish it.<\/li>\n<\/ul>\n<p>Generally, videos that are 2-4 minutes long perform best and will have more people watch to the end. But if your video supremely engaging, time is not as critical a factor.<\/p>\n<p>Keep in mind that the length of a video generally varies depending on which stage of the <a href=\"https:\/\/www.singlegrain.com\/blog\/how-to-create-marketing-funnel\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"26460\">marketing funnel<\/a> you&#8217;re creating content for. The lower down in the funnel you go, the longer (though still focused) your video content can be.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1108\" height=\"643\" class=\"wp-image-27552 aligncenter\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2020\/02\/pasted-image-0-22.png\" alt=\"pasted image 0 22\" \/><\/p>\n<h3 id=\"h.c2qejvohvl6t\"><strong>8) Form a Personal Connection<\/strong><\/h3>\n<p>The last guideline for effective video script writing is to be transparent and authentic.<\/p>\n<p>Video marketing is a very effective type of content marketing, and the ultimate goal of content marketing should be thought leadership. In other words, you want your viewers to <a href=\"https:\/\/www.singlegrain.com\/content-curation\/5-steps-to-becoming-an-expert-content-creator-according-to-googles-phantom-update\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"26461\">see you as an expert<\/a> and place trust in your brand \u2014 not just about your own products and services, but about everything.<\/p>\n<blockquote><p><strong>Authenticity<\/strong> is a great way to get your audience on-board with your brand and start building those personal connections that are so important for sales.<\/p><\/blockquote>\n<p>Here\u2019s a great example of how Basecamp uses this friendly, transparent, non-promotional tone in their video content:<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/yRT_GD9s3qI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<div class=\"sg-content-upgrade-banner\"><a href=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2018\/02\/How-to-Increase-Revenue-with-YouTube-Video-Advertising.pdf\" target=\"_blank\" class=\"sg-content-upgrade--cta\"><img decoding=\"async\" src=\"http:\/\/www.singlegrain.com\/wp-content\/uploads\/2019\/03\/Lead-Magnets-YouTube-Ad-d.jpg\" alt=\"Click here to download it for free right now!\" class=\"sg-content-upgrade-banner aligncenter\"><\/a><\/div>\n<h3 id=\"h.9ajaykt3ukl6\"><strong>9) Visualize Your Shoot with a Storyboard<\/strong><\/h3>\n<p class='alert alert-warning'>A <strong>storyboard<\/strong> is a sequence of drawings that shows all the various shots of your video and gives everyone working on the project a solid plan to work from.<\/p>\n<p>Vidyard has a good explainer post that covers <a href=\"https:\/\/www.vidyard.com\/blog\/the-non-artists-guide-to-storyboarding-marketing-videos\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"26462\">the basics of creating storyboards<\/a> from a non-artist\u2019s point of view and shares exactly why video marketers should always make them before shooting a video.<\/p>\n<p>Just as a video script is an indispensable pre-production tool, a storyboard is invaluable as an efficient way to visualize the shoot before it happens. Why? Because the storyboard verifies the possibility of taking the images in your head and putting them on paper.<\/p>\n<p>It can also help answer questions like:<\/p>\n<ul>\n<li>Where does the light come from?<\/li>\n<li>What does the location need to have for the production to work?<\/li>\n<li>Is there a location in mind?<\/li>\n<li>What tools will each shot require in order for them to look and feel the way the script intended?<\/li>\n<\/ul>\n<p>There are a variety of functions, lenses, tripods and sliders that may or may not be available for the shoot, so it\u2019s wise to know what equipment you\u2019ll need beforehand. The tools will also affect your budget, so knowing if you need that crane shot and the cost for the rental is crucial to pre-production.<\/p>\n<p>Don&#8217;t worry if you&#8217;re not a great artist. You can always use a service like <a href=\"https:\/\/www.storyboardthat.com\/storyboards\/es-examples\/brand-reinforcer---ejemplo\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"26463\">StoryboardThat<\/a> to create the storyboard for your marketing video:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"560\" class=\"wp-image-27560 aligncenter\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2020\/02\/pasted-image-0-26.png\" alt=\"pasted image 0 26\" \/><\/p>\n<h3 id=\"h.ag3exbqfoijn\"><strong>10) Don\u2019t Forget to Make a Shot List<\/strong><\/h3>\n<p>Just as a storyboard is the scene-by-scene breakdown of a video, a shot list is the shot-by-shot breakdown of each scene.<\/p>\n<p>Shot lists include specific details \u2014 like camera placement and lighting direction \u2014 making this document the ultimate pre-production planner.<\/p>\n<p>Make sure this is on your pre-production to-do list (after crafting your storyboard). Covering these two areas with help from your producer and videographer will save you tons of time during production.<\/p>\n<p><a href=\"https:\/\/www.techsmith.com\/blog\/shot-list\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"26464\">Shot lists<\/a> usually include:<\/p>\n<ul>\n<li>Scene number<\/li>\n<li>Shot number<\/li>\n<li>Location<\/li>\n<li>Shot description<\/li>\n<li>Framing<\/li>\n<li>Action\/dialogue<\/li>\n<li>Actors involved<\/li>\n<li>Props needed<\/li>\n<li>Extra notes<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"975\" height=\"515\" class=\"wp-image-27548 aligncenter\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2020\/02\/20-pre-prod-tips3-1.png\" alt=\"20 pre prod tips3 1\" \/><\/p>\n<h3 id=\"h.r2cc9aq1hplc\"><strong>11) Create a Production Schedule<\/strong><\/h3>\n<p>Now that you\u2019ve got the basics covered, it\u2019s time to think about when and where you\u2019ll be recording the video. This is your production (or shooting) schedule.<\/p>\n<p>You\u2019ll need this document to make any kind of judgment call on whether your video project is going according to plan and to manage the time expectations of stakeholders.<\/p>\n<p>Your video production schedule should include key information, such as:<\/p>\n<ul>\n<li>Location<\/li>\n<li>Scene\/shot<\/li>\n<li>Equipment<\/li>\n<li>People needed<\/li>\n<li>Contact info<\/li>\n<li>Date and time<\/li>\n<\/ul>\n<p>A <a href=\"https:\/\/valoso.com\/ultimate-guide-to-video-marketing\/chapter-12.html\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"26465\">production schedule<\/a> is a one-stop-shop for all your production questions and concerns and should be updated regularly and shared with the entire team:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1062\" height=\"636\" class=\"wp-image-27559 aligncenter\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2020\/02\/chapter-12-img1-1.jpg\" alt=\"chapter 12 img1 1\" \/><\/p>\n<h3 id=\"h.9gf0p4d9apm\"><strong>12) Overestimate the Time You\u2019ll Need<\/strong><\/h3>\n<p>As a rule of thumb (particularly when stakeholders are involved), it\u2019s always best to under-promise but over-deliver.<\/p>\n<p>One of the best ways you can do that is by <em>not<\/em> giving yourself a razor-thin window of completion, especially if you aren\u2019t very familiar with video production workflows.<\/p>\n<p>Underestimating production time is just as bad as overestimating resource capacity. You don\u2019t want to rush through one section of your storyboard because you haven\u2019t allocated enough time to film it \u2014 and potentially need <em>more<\/em>\u00a0time to re-film, which means renting equipment and getting the actors back again.<\/p>\n<p>So if this is your first time working on a video or if you still feel you aren\u2019t very experienced, give yourself more time to prevent unforeseen scheduling, shooting and post-production conflicts wreaking havoc with your entire plan.<\/p>\n<p class='alert alert-success'><strong>Dive Deeper: <a href=\"https:\/\/www.singlegrain.com\/video-marketing\/9-tips-to-close-sales-with-video-content\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"26466\">9 Tips to Close Sales with Video Content<\/a><\/strong><\/p>\n<h3 id=\"h.fuaqc79sgu56\"><strong>13) Choose the Right Location<\/strong><\/h3>\n<p>There are few decisions you can make with a more resounding impact on the production schedule than whether you want to do your shoot at a studio or on location (like a beach, for example).<\/p>\n<p>While it may not seem like a huge deal at a glance, it certainly is for your budget. Studios will already have everything in place for you to work with and all you\u2019ll need to do is show up and bring your actors.<\/p>\n<p>Shooting on location, on the other hand, involves travel and equipment transportation costs and the whim of the elements (like weather). You\u2019ll need to be aware of these costs and include the location details in your production schedule.<\/p>\n<h3><strong>14) Visit Your Chosen Location Before the Shoot<\/strong><\/h3>\n<p>You should definitely visit your filming location prior to the day of the shoot. But even if you do decide to shoot in a studio, you should still visit it beforehand to get a full understanding of the space you\u2019re working with.<\/p>\n<p>Why? Because one of the best ways to build an accurate production schedule is by determining which locations will be problematic and scheduling them into your day based on availability.<\/p>\n<p>Outdoor shots, for example, need to be scheduled based on the type of lighting you require and should be flexible in case of inclement weather. Or if you\u2019re shooting in a real office, shots will need to be conducted after hours.<\/p>\n<p>Visiting locations ahead of time also gives you the chance to preview each \u201cscene\u201d and update both your shot list and storyboard with actual, accurate pictures.<\/p>\n<p>Unsure on where to start? Check out this article from DIY Photography about <a href=\"https:\/\/www.diyphotography.net\/8-location-scouting-tips-pro-location-manager\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"26467\">location scouting <\/a>for other factors you\u2019ll need to consider:<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/5wYeky964PY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<h3 id=\"h.zc0819eog3kq\"><strong>15) Determine Your Equipment Needs<\/strong><\/h3>\n<p>Knowing exactly what equipment you\u2019ll need for every shot in your shot list should be something that you have set in stone long before the camera starts rolling.<\/p>\n<p>Understanding the basics of a script, storyboard, shot list and even production schedule might be easy, but knowing why a Canon 5D wide-angle lens steady camera is the best choice for a specific 3-second shot is not so intuitive.<\/p>\n<p>Ideally, equipment needs will be managed directly by a production manager, who will coordinate equipment hire from your shot list. However, for smaller projects, the videographer should be the one making the call.<\/p>\n<p>It depends on what type of video you&#8217;re creating, the scope of the content, your budget, etc., but here is a basic list of <a href=\"https:\/\/www.desktop-documentaries.com\/video-production-equipment.html\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"26468\">video equipment<\/a>\u00a0you&#8217;re likely to need:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"565\" class=\"wp-image-27558 aligncenter\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2020\/02\/Video-Gear-Check-List-1.jpg\" alt=\"Video Gear Check List 1\" \/><\/p>\n<h3 id=\"h.ogxi7ene9150\"><strong>16) Do an Inventory of Equipment You Already Have<\/strong><\/h3>\n<p>Once you\u2019ve worked with your producer to list the equipment you\u2019ll need for all your shots, take a moment to double-check what you already have in-house (because your producer certainly won\u2019t know).<\/p>\n<p>Larger companies with multiple departments could literally have viable equipment tucked away in some storage room. Maybe there\u2019s a certain type of microphone that HR uses to make their recruiting videos, or a high-tech camera lying somewhere in the product department.<\/p>\n<p>Checking before ordering new equipment could save you hundreds or even thousands of dollars in rentals!<\/p>\n<h3 id=\"h.o5hskw2ieqyn\"><strong>17) Secure the Best Talent You Can Afford<\/strong><\/h3>\n<p>Often, the narrator in large-scale business videos will be someone from the C-suite. But you might want someone who can get the job done better, quicker, and build stronger relationships with your audience, too. That\u2019s when hiring professional actors can come in handy.<\/p>\n<p>If you want to shave a bit more off your budget and identify a long-term talking head for your videos (especially if you want to start a company vlog), keep in mind that there could already be someone in your HR, sales or marketing department who\u2019s just waiting to shine.<\/p>\n<p>To find these people, send a company-wide letter inviting interested people to take part in a quick interview or even audition with the script you\u2019ve put together. Every company has its fair share of interesting characters, and one of them might just fit the camera perfectly.<\/p>\n<p>Where an actor or paid hire might study the script and play well, nothing compares to someone who lives and breathes your brand message every single day.<\/p>\n<div class=\"sg-content-upgrade-banner\"><a href=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2018\/02\/How-to-Increase-Revenue-with-YouTube-Video-Advertising.pdf\" target=\"_blank\" class=\"sg-content-upgrade--cta\"><img decoding=\"async\" src=\"http:\/\/www.singlegrain.com\/wp-content\/uploads\/2019\/03\/Lead-Magnets-YouTube-Ad-d.jpg\" alt=\"Click here to download it for free right now!\" class=\"sg-content-upgrade-banner aligncenter\"><\/a><\/div>\n<h3 id=\"h.hvu92yxc4cy4\"><strong>18) Create a Call Sheet<\/strong><\/h3>\n<p>Regardless of whether you decide to go with professional actors or in-house representatives, one of the last spreadsheets you\u2019ll need to prepare is the <a href=\"https:\/\/filmlocal.com\/filmmaking\/call-sheet\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"26469\">call sheet<\/a>.<\/p>\n<p>This all-important companion sheet to the production schedule includes the contact information of every member of the film production crew and the actors.<\/p>\n<p>A good call sheet will answer all the basic \u201cwho, what, where, when, and why\u201d questions at a glance, and is practically invaluable when it comes to keeping organized, calming nerves and managing expectations.<\/p>\n<p>The call sheet will be used more often than you think: from a daily checklist, to role call, to the emergency contact list when you\u2019re missing a key player in the shoot.<\/p>\n<p>If you&#8217;re confused about how to piece a call list together, you can download free templates from <a href=\"http:\/\/howtofilmschool.com\/free-call-sheet\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"26470\">How To Film School<\/a> or <a href=\"https:\/\/setheroapp.com\/film-production-templates\/simple-call-sheet-template-word-doc\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"26471\">Set Hero<\/a> to make it easier.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1215\" class=\"wp-image-27546 aligncenter\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2020\/02\/pasted-image-0-22.jpg\" alt=\"pasted image 0 22\" \/><\/p>\n<h3 id=\"h.ed2rt6kl4nkl\"><strong>19) Rehearse, Rehearse, Rehearse<\/strong><\/h3>\n<p>Once you have your script, storyboard, shot list, production schedule and call sheet lined up, you\u2019re almost ready.<\/p>\n<p>Now, it\u2019s time to put your talent on set!<\/p>\n<p>As any actor will tell you, the importance of line-readings and rehearsals cannot be understated. It\u2019s a good idea to get your talent familiar with locations, dress, directions, etc., <em>before<\/em>\u00a0they show up for the actual shoot so they \u2013 and you \u2013 know what to expect.<\/p>\n<p>If you\u2019ve found that one of the actors you\u2019ve commissioned doesn\u2019t fit with your vibe, now is the perfect time to recast if necessary.<\/p>\n<p class='alert alert-success'><strong>Dive Deeper: <a href=\"https:\/\/www.singlegrain.com\/video-marketing\/top-5-reasons-why-your-videos-are-not-performing-well\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"26472\">Top 5 Reasons Why Your Videos Are Not Performing Well<\/a><\/strong><\/p>\n<h3 id=\"h.uleutvt5x3m0\"><strong>20) Remember: Video Marketing Is a Must in 2025<\/strong><\/h3>\n<p>If you\u2019ve reached this point and are questioning whether the video you\u2019re planning is worth the effort, don\u2019t lose faith \u2014 and <a href=\"http:\/\/aegetmesales.com\/wp-content\/uploads\/2016\/06\/think-about-it-horizontal.jpg\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"26473\">remember<\/a> that video marketing <em>is<\/em> worth it!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-27571\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2020\/02\/People-remember.jpg\" alt=\"People remember\" width=\"1719\" height=\"851\" \/><\/p>\n<p><a href=\"https:\/\/blog.hubspot.com\/marketing\/state-of-video-marketing-new-data\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"26474\">The stats don\u2019t lie<\/a>:<\/p>\n<ul>\n<li>97% of marketers say video has helped increase user understanding of their product or service<\/li>\n<li>76% say it helped them increase sales<\/li>\n<li>47% say it helped them reduce support queries<\/li>\n<li>76% say it helped them increase traffic<\/li>\n<li>80% of marketers say video has increased dwell time on their website<\/li>\n<\/ul>\n<h2 class=\"entry-title typo-fluid-60 mb-3\">Go Create Your Successful Video!<\/h2>\n<p>As you can see, there are many things to consider before hitting the \u201crecord\u201d button on your newest video marketing campaign. Always make sure you\u2019ve got the basics covered, know the purpose of your video, and have the equipment you\u2019ll need to make a solid start when it comes to filming.<\/p>\n<p>If you haven\u2019t added video marketing to your mix, the time is now. Offering your potential consumers a more personal way to interact with your brand will help them to see you as more than a company \u2014 and that will translate to higher awareness and engagement and, more importantly, more sales!<\/p>\n<h3><div class=\"su-note\"  style=\"border-color:#e5e54c;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#FFFF66;border-color:#ffffff;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><strong><a href=\"https:\/\/www.singlegrain.com\/get-quote\/?utm_source=blog-post&amp;utm_medium=sg-blog&amp;utm_campaign=blog-post-pre-production\" data-lasso-id=\"26475\">Click here if you need a world-class explainer video created for your business!<\/a><\/strong><\/div><\/div><\/h3>\n<p><strong>Additional Content on Video Marketing:<\/strong><\/p>\n<ul>\n<li><em><a href=\"https:\/\/www.singlegrain.com\/video-marketing\/9-seo-areas-to-focus-on-to-boost-your-videos-visibility\/\" data-lasso-id=\"26476\">9 SEO Areas to Focus On to Boost Your Video\u2019s Visibility<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/www.singlegrain.com\/video-marketing\/the-ultimate-guide-to-video-marketing\/\" data-lasso-id=\"26477\">The Ultimate Guide to Video Marketing<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/www.singlegrain.com\/video-marketing\/complete-guide-to-youtube-seo\/\" data-lasso-id=\"26478\">The Complete Guide to YouTube SEO<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/www.singlegrain.com\/video-marketing\/ultimate-guide-youtube-advertising\/\" data-lasso-id=\"26479\">The Ultimate Guide to YouTube Advertising in 2025<\/a><\/em><\/li>\n<\/ul>\n<script type=\"text\/javascript\">\n\t\t\tjQuery(document).ready(function($) {\n\t\t\t\t\/\/ Delay Twitter widget loading by 6 seconds for performance\n\t\t\t\tsetTimeout(function() {\n\t\t\t\t\t$.getScript(\"https:\/\/platform.twitter.com\/widgets.js\");\n\t\t\t\t}, 6000);\n\t\t\t});\n\t\t\t<\/script><script type=\"text\/javascript\">\n\tjQuery(document).ready(function($) {\n\t\tconsole.log(\"Infogram\");\n\t\t!function(e,i,n,s){var t=\"InfogramEmbeds\",d=e.getElementsByTagName(\"script\")[0];if(window[t]&&window[t].initialized)window[t].process&&window[t].process();else if(!e.getElementById(n)){var o=e.createElement(\"script\");o.async=1,o.id=n,o.src=\"https:\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\",d.parentNode.insertBefore(o,d)}}(document,0,\"infogram-async\");\n\t});\n\t<\/script>","protected":false},"excerpt":{"rendered":"<p>If you\u2019re an experienced digital marketer, then you know that when it comes to content, video is increasingly more important. Whether it\u2019s on YouTube, Instagram or Facebook,\u00a0consumers love video. And&#8230;<\/p>\n","protected":false},"author":76,"featured_media":27577,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Video","_yoast_wpseo_title":"20 Pre-Production Tips to Create Successful Video Content in 2025","_yoast_wpseo_metadesc":"97% of marketers say video helps them increase sales. These 20 pre-production tips will help you make a stand-out video\u00a0\u2013 AND save you lots of time & money!","_yoast_wpseo_meta-robots-noindex":"","_rank_math_description":"","_rank_math_title":"","_aioseo_description":"","_aioseo_title":"","_seopress_titles_desc":"","_seopress_titles_title":"","footnotes":""},"categories":[24470,116],"tags":[181,551,552,440,183,188,73,185,184,182,180,187,310,1048,189,186,161,2012,157,173],"class_list":{"0":"post-7258","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-101","8":"category-video-marketing","9":"tag-audience","10":"tag-b2b","11":"tag-b2c","12":"tag-brand","13":"tag-budget","14":"tag-call-sheet","15":"tag-content-marketing-2","16":"tag-equipment","17":"tag-location","18":"tag-message","19":"tag-pre-production","20":"tag-production-schedule","21":"tag-roi","22":"tag-script","23":"tag-shot-list","24":"tag-storyboard","25":"tag-video-content","26":"tag-video-length","27":"tag-video-marketing-2","28":"tag-video-production"},"acf":{"sg_subheading":"","show_marketing_widgets":false,"show_phone_call_popup":false,"drip_tag":"","video_category":false,"post_top_welcome_enabled":false,"faq_title":"","faq":false,"ranking_table":{"blocks":false}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>20 Pre-Production Tips to Create Successful Video Content in 2025<\/title>\n<meta name=\"description\" content=\"97% of marketers say video helps them increase sales. These 20 pre-production tips will help you make a stand-out video\u00a0\u2013 AND save you lots of time &amp; money!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.singlegrain.com\/video-marketing\/20-pre-production-steps-to-video-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"20 Pre-Production Steps to Successful Video Content\" \/>\n<meta property=\"og:description\" content=\"The most important part of the video production process may very well be pre-production. Here are 20 tips on how to start your video off the right way.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.singlegrain.com\/video-marketing\/20-pre-production-steps-to-video-content\/\" \/>\n<meta property=\"og:site_name\" content=\"Single Grain\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/singlegrain\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-02T16:00:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-04T23:24:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2014\/07\/51353_Pinterest-Rich-Pins-1-FB_010316.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Raghav Haran\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"20 Pre-Production Tips to Create Successful Video Content in 2025\" \/>\n<meta name=\"twitter:creator\" content=\"@singlegrain\" \/>\n<meta name=\"twitter:site\" content=\"@singlegrain\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Raghav Haran\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"20 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"20 Pre-Production Tips to Create Successful Video Content in 2025","description":"97% of marketers say video helps them increase sales. These 20 pre-production tips will help you make a stand-out video\u00a0\u2013 AND save you lots of time & money!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.singlegrain.com\/video-marketing\/20-pre-production-steps-to-video-content\/","og_locale":"en_US","og_type":"article","og_title":"20 Pre-Production Steps to Successful Video Content","og_description":"The most important part of the video production process may very well be pre-production. Here are 20 tips on how to start your video off the right way.","og_url":"https:\/\/www.singlegrain.com\/video-marketing\/20-pre-production-steps-to-video-content\/","og_site_name":"Single Grain","article_publisher":"https:\/\/www.facebook.com\/singlegrain","article_published_time":"2020-03-02T16:00:57+00:00","article_modified_time":"2025-11-04T23:24:54+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2014\/07\/51353_Pinterest-Rich-Pins-1-FB_010316.jpg","type":"image\/jpeg"}],"author":"Raghav Haran","twitter_card":"summary_large_image","twitter_title":"20 Pre-Production Tips to Create Successful Video Content in 2025","twitter_creator":"@singlegrain","twitter_site":"@singlegrain","twitter_misc":{"Written by":"Raghav Haran","Est. reading time":"20 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.singlegrain.com\/video-marketing\/20-pre-production-steps-to-video-content\/#article","isPartOf":{"@id":"https:\/\/www.singlegrain.com\/video-marketing\/20-pre-production-steps-to-video-content\/"},"author":{"name":"Raghav Haran","@id":"https:\/\/www.singlegrain.com\/#\/schema\/person\/7dd85ab4f9a6f8edbd71aea92be473b3"},"headline":"20 Pre-Production Tips to Create Successful Video Content in 2025","mainEntityOfPage":{"@id":"https:\/\/www.singlegrain.com\/video-marketing\/20-pre-production-steps-to-video-content\/"},"wordCount":4209,"image":{"@id":"https:\/\/www.singlegrain.com\/video-marketing\/20-pre-production-steps-to-video-content\/#primaryimage"},"thumbnailUrl":"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2018\/10\/SG-20-Pre-Production-Tips-to-Create-Successful-Video-Content.jpg","keywords":["audience","B2B","B2C","brand","budget","call sheet","content marketing","equipment","location","message","pre-production","production schedule","ROI","script","shot list","storyboard","video content","video length","video marketing","video production"],"articleSection":["Marketing 101","Video Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.singlegrain.com\/video-marketing\/20-pre-production-steps-to-video-content\/","url":"https:\/\/www.singlegrain.com\/video-marketing\/20-pre-production-steps-to-video-content\/","name":"20 Pre-Production Tips to Create Successful Video Content in 2025","isPartOf":{"@id":"https:\/\/www.singlegrain.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.singlegrain.com\/video-marketing\/20-pre-production-steps-to-video-content\/#primaryimage"},"image":{"@id":"https:\/\/www.singlegrain.com\/video-marketing\/20-pre-production-steps-to-video-content\/#primaryimage"},"thumbnailUrl":"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2018\/10\/SG-20-Pre-Production-Tips-to-Create-Successful-Video-Content.jpg","author":{"@id":"https:\/\/www.singlegrain.com\/#\/schema\/person\/7dd85ab4f9a6f8edbd71aea92be473b3"},"description":"97% of marketers say video helps them increase sales. These 20 pre-production tips will help you make a stand-out video\u00a0\u2013 AND save you lots of time & money!","breadcrumb":{"@id":"https:\/\/www.singlegrain.com\/video-marketing\/20-pre-production-steps-to-video-content\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.singlegrain.com\/video-marketing\/20-pre-production-steps-to-video-content\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.singlegrain.com\/video-marketing\/20-pre-production-steps-to-video-content\/#primaryimage","url":"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2018\/10\/SG-20-Pre-Production-Tips-to-Create-Successful-Video-Content.jpg","contentUrl":"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2018\/10\/SG-20-Pre-Production-Tips-to-Create-Successful-Video-Content.jpg","width":1280,"height":750,"caption":"SG - 20 Pre-Production Tips to Create Successful Video Content"},{"@type":"BreadcrumbList","@id":"https:\/\/www.singlegrain.com\/video-marketing\/20-pre-production-steps-to-video-content\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.singlegrain.com\/"},{"@type":"ListItem","position":2,"name":"20 Pre-Production Tips to Create Successful Video Content in 2025"}]},{"@type":"WebSite","@id":"https:\/\/www.singlegrain.com\/#website","url":"https:\/\/www.singlegrain.com\/","name":"Single Grain","description":"Search Engine Optimization and Pay Per Click Services in San Francisco","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.singlegrain.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.singlegrain.com\/#\/schema\/person\/7dd85ab4f9a6f8edbd71aea92be473b3","name":"Raghav Haran","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/10142a037eadabe86e947914a7ffcae551d065dbfded50f916ffded770d83497?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/10142a037eadabe86e947914a7ffcae551d065dbfded50f916ffded770d83497?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/10142a037eadabe86e947914a7ffcae551d065dbfded50f916ffded770d83497?s=96&d=mm&r=g","caption":"Raghav Haran"},"sameAs":["https:\/\/www.linkedin.com\/in\/raghavharan\/"]}]}},"lang":"en","translations":{"en":7258},"_blog_draft_id":"","pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.singlegrain.com\/wp-json\/wp\/v2\/posts\/7258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.singlegrain.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.singlegrain.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.singlegrain.com\/wp-json\/wp\/v2\/users\/76"}],"replies":[{"embeddable":true,"href":"https:\/\/www.singlegrain.com\/wp-json\/wp\/v2\/comments?post=7258"}],"version-history":[{"count":2,"href":"https:\/\/www.singlegrain.com\/wp-json\/wp\/v2\/posts\/7258\/revisions"}],"predecessor-version":[{"id":74031,"href":"https:\/\/www.singlegrain.com\/wp-json\/wp\/v2\/posts\/7258\/revisions\/74031"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.singlegrain.com\/wp-json\/wp\/v2\/media\/27577"}],"wp:attachment":[{"href":"https:\/\/www.singlegrain.com\/wp-json\/wp\/v2\/media?parent=7258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.singlegrain.com\/wp-json\/wp\/v2\/categories?post=7258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.singlegrain.com\/wp-json\/wp\/v2\/tags?post=7258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}