{"id":71981,"date":"2025-09-10T13:07:10","date_gmt":"2025-09-10T20:07:10","guid":{"rendered":"https:\/\/www.singlegrain.com\/case-studies\/"},"modified":"2025-10-02T11:40:31","modified_gmt":"2025-10-02T18:40:31","slug":"ls-building-products-seo-ai-search-visibility","status":"publish","type":"casestudy","link":"https:\/\/www.singlegrain.com\/case-studies\/ls-building-products-seo-ai-search-visibility\/","title":{"rendered":"LS Building Products &#8211; SEO &#038; AI Search Visibility"},"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"LS Building Products Case Study: 67% Organic Traffic Growth & AI Search Dominance%%sep%% %%sitename%%","_yoast_wpseo_metadesc":"Discover how Single Grain's integrated SEO and AI strategy helped LS Building Products increase organic traffic by 67% and achieve visibility across all major AI engines.","_yoast_wpseo_meta-robots-noindex":""},"tags":[],"class_list":{"0":"post-71981","1":"casestudy","2":"type-casestudy","3":"status-publish","5":"types-seo"},"acf":{"long_title":"How LS Building Products Increased Organic Traffic by 67% and Achieved Visibility Across 5 Major AI Engines","cover_text":"<p><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">LS Building Products, a major supplier of building materials, was looking to expand its digital footprint beyond traditional SEO. While they had a solid foundation, they wanted to tap into the growing power of AI search to drive further growth. Our team at Single Grain implemented a comprehensive SEO and AI visibility strategy that resulted in a <\/span><\/span><span data-slate-node=\"text\" data-slate-fragment=\"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\"><span class=\"font-[600]\" data-slate-leaf=\"true\">67% increase in organic traffic and established a strong presence across all five major AI engines.<\/span><\/span><\/p>\n","cover_photo":"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2025\/09\/2025-09-10-17_04_27-Configuracoes.webp","cover_company_logo":"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2025\/09\/Logo-13.webp","growth_stats":[{"value":"+67%","text":"Increase in organic traffic"},{"value":"+1,400","text":"New organic keywords"},{"value":"+$6,000","text":"Growth in organic traffic value"}],"results_text":"<p><span data-slate-fragment=\"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\">After a six-month strategic engagement, LS Building Products not only saw a significant boost in traditional SEO performance but also established a commanding presence in the emerging AI search landscape. The content pillars we built around siding, windows, roofing, decking, and calculators are now driving measurable growth in both organic search and AI-generated results.<\/span><\/p>\n","problem_text":"<p><span data-slate-fragment=\"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\">LS Building Products had a solid foundation in traditional SEO but had zero visibility in the rapidly growing AI search landscape. They were missing out on a significant opportunity to reach a wider audience and drive further growth.<\/span><\/p>\n","our_goal":{"title":"Expand Digital Footprint Beyond Traditional SEO","category":"SEO, SEvO, AIO, LLM","description":"<p><span data-slate-fragment=\"JTVCJTdCJTIydHlwZSUyMiUzQSUyMnAlMjIlMkMlMjJjaGlsZHJlbiUyMiUzQSU1QiU3QiUyMnRleHQlMjIlM0ElMjJPdXIlMjBwcmltYXJ5JTIwZ29hbCUyMHdhcyUyMHRvJTIwZXhwYW5kJTIwTFMlMjBCdWlsZGluZyUyMFByb2R1Y3RzJyUyMGRpZ2l0YWwlMjBmb290cHJpbnQlMjBiZXlvbmQlMjB0cmFkaXRpb25hbCUyMFNFTyUyMGFuZCUyMGVzdGFibGlzaCUyMGElMjBzdHJvbmclMkMlMjBtZWFzdXJhYmxlJTIwcHJlc2VuY2UlMjBhY3Jvc3MlMjBhbGwlMjBtYWpvciUyMEFJJTIwc2VhcmNoJTIwZW5naW5lcy4lMjIlN0QlNUQlN0QlNUQ=\">Our primary goal was to expand LS Building Products&#8217; digital footprint beyond traditional SEO and establish a strong, measurable presence across all major AI search engines.<\/span><\/p>\n"},"challenges":"<div class=\"w-full my-[1px]\">\n<ul>\n<li class=\"flex flex-row ps-[2px]\" data-slate-node=\"element\"><span class=\"flex-1 py-[3px] font-normal text-[16px] text-[var(--text-primary)]\"><strong><span class=\"font-[600]\" data-slate-leaf=\"true\">Adapting Content for AI:<\/span><\/strong><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\"> We needed to create content that would not only rank in traditional search but also be easily understood and sourced by AI language models.<\/span><\/span><\/span><\/li>\n<li class=\"flex flex-row ps-[2px]\" data-slate-node=\"element\"><strong><span class=\"font-[600]\" data-slate-leaf=\"true\">Targeting High-Value Keywords:<\/span><\/strong><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\"> The strategy required identifying and targeting high-volume, high-intent keywords that would drive both organic traffic and AI-powered results.<\/span><\/span><\/li>\n<li class=\"flex flex-row ps-[2px]\" data-slate-node=\"element\"><strong><span class=\"font-[600]\" data-slate-leaf=\"true\">Building Topical Authority:<\/span><\/strong><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\"> To gain visibility in AI search, we had to build deep topical authority around key product categories like siding, windows, roofing, and decking.<\/span><\/span><\/li>\n<\/ul>\n<\/div>\n","flexible_content":[{"acf_fc_layout":"casestudy_numbers","figures":[{"caption":"Google AI Overviews","value":"+540%","result":"increase in mentions"},{"caption":"ChatGPT","value":"+100%","result":"new visibility (from zero to significant presence)"},{"caption":"Gemini","value":"+100%","result":"new visibility (from zero to significant presence)"},{"caption":"Perplexity","value":"+100%","result":"new visibility (from zero to significant presence)"}]},{"acf_fc_layout":"casestudy_numbers","figures":[{"caption":"Organic Traffic","value":"+67%","result":""},{"caption":"Organic Keywords","value":"+46%","result":""},{"caption":"Traffic Value","value":"+400%","result":""},{"caption":"Domain Rating","value":"+20%","result":"with significant growth in referring domains"}]}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>LS Building Products Case Study: 67% Organic Traffic Growth &amp; 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