What did you do the last time you jumped on Facebook, Instagram or LinkedIn? You probably scrolled down the page, looked at some pictures, liked a few things and maybe, just maybe, paused at a video or two.<\/p>\n
In fact, I\u2019d be willing to bet that you spent more time watching the video than you did looking at any one picture. I\u2019d also be willing to bet that you remember the videos more than the pictures and had a much better understanding of that person\u2019s day\/moment.<\/p>\n
Attention and brand trust are two things that marketers always incorporate in their marketing plans<\/a> \u2013 <\/span> and video is an efficient way to that happen. Let\u2019s take a look at some video marketing statistics that will make you rethink your marketing strategy.<\/p>\n Wyzowl recently released their 2019 Video Marketing Statistics Report<\/a>, which incorporated feedback from over 600 marketing respondents. They discovered the following:<\/p>\n If you’re still not incorporating video into your content marketing, you’re missing out on a lot of engagement:<\/a><\/p>\n These video marketing statistics are about to prove that even if you have the best content in the world, you\u2019ll find it difficult to capture the attention of your target audience, because they will probably be able to find the same information in a medium that they prefer in 2019: video.<\/p>\n In fact, 87%<\/a> of people said that they would like to see more video from brands.<\/p>\n When asked to name one type of video content<\/a> they\u2019d like more of from businesses:<\/p>\n Related Content:<\/strong> Video is one of the easiest ways to boost your revenue, gain more brand awareness, and grow your company. One of the reasons for this is the Rule of Seven: People need to see your brand seven times before they decide to take an action.<\/p>\n Note that you don\u2019t need to make completely new content. Try using our content sprouting technique which involves creating multiple pieces of content<\/a> (the “sprouts”) from one “seed” idea. For example, you can take your top blog post and turn it into an explainer video, like this one from Mint<\/a>:<\/p>\n\n
![\"Click](\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2019\/03\/Lead-Magnets-YouTube-Ad-d.jpg\")
<\/a><\/div>\nWhy Should You Use Video Marketing?<\/strong><\/h2>\n
Video Is the Preferred Medium<\/strong><\/h3>\n
![\"Who](\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2019\/09\/Who-watches-video.png\")
<\/p>\n\n
\n* How to Craft a High-Converting Explainer Video<\/a>
\n* 20 Pre-Production Tips to Create Successful Video Content<\/a>
\n* 17 Engaging Video Content Types that People Love to Watch<\/a>
\n<\/p>\nVideo Boosts More Revenue<\/strong><\/h3>\n