{"id":65402,"date":"2025-02-10T11:34:25","date_gmt":"2025-02-10T19:34:25","guid":{"rendered":"https:\/\/www.singlegrain.com\/case-studies\/"},"modified":"2025-10-02T11:29:51","modified_gmt":"2025-10-02T18:29:51","slug":"case-studies-cioc-eoy-promotion","status":"publish","type":"casestudy","link":"https:\/\/www.singlegrain.com\/case-studies\/case-studies-cioc-eoy-promotion\/","title":{"rendered":"Crushing It On Camera"},"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"See how Single Grain helped Crushing It On Camera increase sales by 112.5%, grow revenue by 120%, and improve ROAS through paid media.","_yoast_wpseo_meta-robots-noindex":""},"tags":[],"class_list":{"0":"post-65402","1":"casestudy","2":"type-casestudy","3":"status-publish","5":"types-creative","6":"types-paid-media"},"acf":{"long_title":"How Crushing It On Camera Increased Sales by 112%<\/strong> With an End-of-Year Promotion","cover_photo":"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2025\/08\/crushingitoncamera.webp","cover_text":"

Crushing It On Camera (CIOC) wanted to boost sales before year-end<\/strong> but needed a structured approach to reach and convert the right audience. Our team at Single Grain implemented a paid media strategy focused on high-intent retargeting audiences, leading to a 112.5% increase in total sales and a 120% jump in revenue.<\/strong><\/p>\n","flexible_content":[{"acf_fc_layout":"casestudy_numbers","figures":[{"caption":"Sales","value":"+112.5%","result":"Increase in total sales"},{"caption":"Revenue","value":"+120%","result":"Increase in revenue"},{"caption":"ROAS","value":"+41%","result":"Increase in ROAS (YoY)"}]},{"acf_fc_layout":"regular_text_editor","content":"

Challenges<\/strong><\/h2>\n

CIOC needed to maximize sales before closing their calendar year<\/strong>, but standard prospecting methods wouldn\u2019t be enough to convert high-ticket customers quickly.<\/strong> The key challenges included:<\/p>\n

    \n
  • Engaging high-intent prospects<\/strong> \u2013 Many leads had shown interest but hadn\u2019t yet booked a call or made a purchase.<\/li>\n
  • Optimizing for quick conversions<\/strong> \u2013 Since this was a time-sensitive campaign, the strategy needed to focus on audiences most likely to convert.<\/strong><\/li>\n
  • Balancing creative formats<\/strong> \u2013 Cold audiences wouldn\u2019t convert as easily from static ads, requiring the right mix of video and single-image assets.<\/strong><\/li>\n<\/ul>\n

    To meet these challenges, a highly targeted, conversion-focused approach<\/strong> was necessary.<\/p>\n

    Goal<\/strong><\/h2>\n

    Drive booked calls and increase sales using paid media.<\/strong><\/p>\n

    Process<\/strong><\/h2>\n

    1. Audience Segmentation for Maximum Conversion<\/strong><\/h3>\n

    We divided the campaign into two core remarketing segments:<\/p>\n

    Customer Data<\/strong><\/h4>\n
      \n
    • Leads who had not yet applied, booked, or purchased.<\/li>\n
    • Previous customers who had made a purchase.<\/li>\n
    • Qualified applicants who hadn\u2019t moved forward.<\/li>\n<\/ul>\n

      Brand Engagement<\/strong><\/h4>\n
        \n
      • Website visitors within the past 180 days.<\/li>\n
      • Lead opt-ins who hadn\u2019t booked a call.<\/li>\n
      • Video viewers who had watched 50-75% of past content.<\/strong><\/li>\n
      • Lead form submissions within the last 90 days.<\/li>\n<\/ul>\n

        These audiences were primed for conversion, allowing us to maximize efficiency while minimizing wasteful ad spend.<\/strong><\/p>\n

        2. Running Targeted Meta Ads<\/strong><\/h3>\n
          \n
        • Used a combination of single-image and video ads<\/strong> to highlight the EOY promotion.<\/li>\n
        • Added promotional banners<\/strong> to top-performing video ads for better engagement.<\/li>\n
        • Excluded cold audiences from single-image ads<\/strong>, as they were unlikely to convert without deeper engagement.<\/li>\n<\/ul>\n

          3. Measuring and Optimizing Performance<\/strong><\/h3>\n
            \n
          • Tracked month-over-month (MoM) and year-over-year (YoY) improvements<\/strong> to gauge effectiveness.<\/li>\n
          • Continuously tested and optimized creative formats for higher return on ad spend (ROAS).<\/strong><\/li>\n<\/ul>\n

            Results<\/strong><\/h2>\n

            Month-over-Month (MoM) Improvements<\/strong><\/h3>\n
              \n
            • 60.7% increase in booked calls.<\/strong><\/li>\n
            • 112.5% increase in total sales.<\/strong><\/li>\n
            • 120% increase in revenue.<\/strong><\/li>\n
            • 120% increase in ROAS.<\/strong><\/li>\n<\/ul>\n

              Year-over-Year (YoY) Improvements<\/strong><\/h3>\n
                \n
              • 30.77% increase in total sales.<\/strong><\/li>\n
              • 76.47% increase in revenue.<\/strong><\/li>\n
              • 41.5% increase in ROAS.<\/strong><\/li>\n<\/ul>\n

                After focusing on high-intent audiences and leveraging targeted creative assets, CIOC successfully scaled revenue and conversions at the most critical time of the year.<\/strong><\/p>\n

                Key Learnings<\/strong><\/h2>\n
                  \n
                • Retargeting is essential for high-ticket conversions.<\/strong> Focusing on engaged leads instead of cold audiences maximized ROI.<\/strong><\/li>\n
                • Video ads drive stronger engagement for warm audiences.<\/strong> Adding banners to high-performing creatives kept promotions top of mind.<\/strong><\/li>\n
                • Time-sensitive offers can accelerate decision-making.<\/strong> The EOY promotion created urgency, leading to faster conversions.<\/strong><\/li>\n<\/ul>\n

                  Want to Increase Conversions With Targeted Paid Media?<\/strong><\/h2>\n

                  If you\u2019re looking to drive more sales through paid advertising and retargeting strategies,<\/strong> get in touch with Single Grain<\/strong> today.<\/p>\n"}],"cover_company_logo":"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2025\/02\/cioc-logo.png","growth_stats":[{"value":"+112.5%","text":"Increase in total sales"},{"value":"+120%","text":"Increase in revenue"}],"results_text":"

                  After focusing on high-intent audiences and leveraging targeted creative assets, CIOC successfully scaled revenue and conversions at the most critical time of the year.<\/strong><\/p>\n","problem_text":"

                  CIOC needed to quickly convert high-ticket customers before year-end, but standard prospecting methods weren\u2019t effective for fast, high-intent sales.<\/p>\n","our_goal":{"title":"Drive booked calls and increase sales","category":"Paid Media","description":"

                  Drive booked calls and increase sales using paid media.<\/p>\n"},"challenges":"

                  CIOC needed to maximize sales before closing their calendar year, but standard prospecting methods wouldn\u2019t be enough to convert high-ticket customers quickly.<\/p>\n

                    \n
                  • Engaging high-intent prospects<\/strong>
                    \nMany leads had shown interest but hadn\u2019t yet booked a call or made a purchase.<\/li>\n
                  • Optimizing for quick conversions<\/strong>
                    \nSince this was a time-sensitive campaign, the strategy needed to focus on audiences most likely to convert.<\/li>\n
                  • Balancing creative formats<\/strong>
                    \nCold audiences wouldn\u2019t convert as easily from static ads, requiring the right mix of video and single-image assets.<\/li>\n<\/ul>\n"},"yoast_head":"\nCrushing It On Camera - Single Grain<\/title>\n<meta name=\"description\" content=\"See how Single Grain helped Crushing It On Camera increase sales by 112.5%, grow revenue by 120%, and improve ROAS through paid media.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.singlegrain.com\/case-studies\/case-studies-cioc-eoy-promotion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crushing It On Camera\" \/>\n<meta property=\"og:description\" content=\"See how Single Grain helped Crushing It On Camera increase sales by 112.5%, grow revenue by 120%, and improve ROAS through paid media.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.singlegrain.com\/case-studies\/case-studies-cioc-eoy-promotion\/\" \/>\n<meta property=\"og:site_name\" content=\"Single Grain\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/singlegrain\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-02T18:29:51+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@singlegrain\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Crushing It On Camera - Single Grain","description":"See how Single Grain helped Crushing It On Camera increase sales by 112.5%, grow revenue by 120%, and improve ROAS through paid media.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.singlegrain.com\/case-studies\/case-studies-cioc-eoy-promotion\/","og_locale":"en_US","og_type":"article","og_title":"Crushing It On Camera","og_description":"See how Single Grain helped Crushing It On Camera increase sales by 112.5%, grow revenue by 120%, and improve ROAS through paid media.","og_url":"https:\/\/www.singlegrain.com\/case-studies\/case-studies-cioc-eoy-promotion\/","og_site_name":"Single Grain","article_publisher":"https:\/\/www.facebook.com\/singlegrain","article_modified_time":"2025-10-02T18:29:51+00:00","twitter_card":"summary_large_image","twitter_site":"@singlegrain","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.singlegrain.com\/case-studies\/case-studies-cioc-eoy-promotion\/","url":"https:\/\/www.singlegrain.com\/case-studies\/case-studies-cioc-eoy-promotion\/","name":"Crushing It On Camera - Single Grain","isPartOf":{"@id":"https:\/\/www.singlegrain.com\/#website"},"description":"See how Single Grain helped Crushing It On Camera increase sales by 112.5%, grow revenue by 120%, and improve ROAS through paid media.","breadcrumb":{"@id":"https:\/\/www.singlegrain.com\/case-studies\/case-studies-cioc-eoy-promotion\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.singlegrain.com\/case-studies\/case-studies-cioc-eoy-promotion\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.singlegrain.com\/case-studies\/case-studies-cioc-eoy-promotion\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.singlegrain.com\/"},{"@type":"ListItem","position":2,"name":"Crushing It On Camera"}]},{"@type":"WebSite","@id":"https:\/\/www.singlegrain.com\/#website","url":"https:\/\/www.singlegrain.com\/","name":"Single Grain","description":"Search Engine Optimization and Pay Per Click Services in San Francisco","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.singlegrain.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"lang":"en","translations":{"en":65402,"es":70514},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.singlegrain.com\/wp-json\/wp\/v2\/casestudy\/65402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.singlegrain.com\/wp-json\/wp\/v2\/casestudy"}],"about":[{"href":"https:\/\/www.singlegrain.com\/wp-json\/wp\/v2\/types\/casestudy"}],"wp:attachment":[{"href":"https:\/\/www.singlegrain.com\/wp-json\/wp\/v2\/media?parent=65402"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.singlegrain.com\/wp-json\/wp\/v2\/tags?post=65402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}