{"id":65384,"date":"2025-02-07T08:02:44","date_gmt":"2025-02-07T16:02:44","guid":{"rendered":"https:\/\/www.singlegrain.com\/case-studies\/"},"modified":"2025-10-02T11:41:06","modified_gmt":"2025-10-02T18:41:06","slug":"ls-building-products","status":"publish","type":"casestudy","link":"https:\/\/www.singlegrain.com\/case-studies\/ls-building-products\/","title":{"rendered":"LS Building Products"},"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"See how Single Grain helped LS Building Products increase site conversions by 229% and grow organic traffic by 206% in just 12 months.","_yoast_wpseo_meta-robots-noindex":""},"tags":[],"class_list":{"0":"post-65384","1":"casestudy","2":"type-casestudy","3":"status-publish","5":"types-social"},"acf":{"long_title":"How LS Building Products Increased Site Conversions by 229%<\/strong> in 12 Months","cover_photo":"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2025\/02\/ls-buildingproducts.webp","cover_text":"

When LS Building Products<\/a> partnered with Single Grain, their website had limited content and struggled to generate traffic and conversions.<\/strong> With just seven quote requests and 725 organic visits per month<\/strong>, there was a significant opportunity to improve online visibility.<\/p>\n

After implementing a full-funnel content strategy<\/strong>, our team at Single Grain helped LS Building Products increase site conversions by 229%, grow organic traffic by 206%, <\/strong>and achieve a 1,124% increase in organic impressions within 12 months.<\/strong><\/p>\n","flexible_content":[{"acf_fc_layout":"casestudy_numbers","figures":[{"caption":"Conversions","value":"+229%","result":"Increase in site conversions"},{"caption":"Organic Traffic","value":"+206%","result":"Increase in organic traffic"},{"caption":"Keywords","value":"+217%","result":"Increase in transactional keywords"},{"caption":"Impressions","value":"1,124%","result":"Increase in organic impressions"}]},{"acf_fc_layout":"regular_text_editor","content":"

Challenges<\/strong><\/h2>\n

LS Building Products had a minimal digital presence<\/strong>, making it difficult to attract new customers. The key challenges included:<\/p>\n

    \n
  • Low website traffic<\/strong> \u2013 The site had very few visitors and was not ranking for many industry-relevant keywords.<\/li>\n
  • Lack of structured content<\/strong> \u2013 The site had only a handful of pages, with limited information about product offerings.<\/li>\n
  • Few lead conversions<\/strong> \u2013 Without targeted content, there were very few quote requests from potential customers.<\/li>\n<\/ul>\n

    A comprehensive content strategy<\/strong> was needed to increase brand awareness, improve search visibility, and drive conversions.<\/strong><\/p>\n

    Goal<\/strong><\/h2>\n

    Drive more traffic and conversions through a full-funnel content strategy that attracts, educates, and converts LS Building Products\u2019 target audience.<\/strong><\/p>\n

    Process<\/strong><\/h2>\n

    1. Bottom-of-Funnel Content: High-Intent Product & Brand Pages<\/strong><\/h3>\n
      \n
    • Developed and published product and brand pages<\/strong> to highlight LS Building Products\u2019 offerings.<\/li>\n
    • These pages continue to drive high-intent traffic<\/strong>, generating nearly 200 organic visits per month.<\/strong><\/li>\n<\/ul>\n

      2. Middle-of-Funnel Content: Resource & Comparison Guides<\/strong><\/h3>\n
        \n
      • Created a dedicated resources page<\/strong> with product PDFs, style guides, and installation information.<\/li>\n
      • Published product comparison and buying guides<\/strong> to help users make informed purchase decisions.<\/li>\n<\/ul>\n

        3. Top-of-Funnel Content: SEO-Optimized Blog Strategy<\/strong><\/h3>\n
          \n
        • Targeted high-search-volume keywords<\/strong> with educational blog content.<\/li>\n
        • Integrated internal links to product pages<\/strong> to guide visitors toward conversion.<\/li>\n<\/ul>\n

          4. Interactive Tools for Construction Professionals<\/strong><\/h3>\n
            \n
          • Developed custom tools<\/strong> to enhance user engagement and drive organic backlinks.<\/strong><\/li>\n
          • These tools increased time on site and brand credibility.<\/strong><\/li>\n<\/ul>\n

            Results<\/strong><\/h2>\n
              \n
            • 229% increase in site conversions<\/strong><\/li>\n
            • 206% increase in organic traffic<\/strong><\/li>\n
            • 1,124% increase in organic impressions<\/strong><\/li>\n
            • 572% increase in total organic keywords ranked<\/strong><\/li>\n
            • 217% increase in transactional keywords<\/strong><\/li>\n<\/ul>\n

              By focusing on strategic content development and user experience<\/strong>, LS Building Products saw exponential growth in traffic and conversions.<\/strong><\/p>\n

              Key Learnings<\/strong><\/h2>\n
                \n
              • A well-structured content strategy accelerates organic growth.<\/strong> Covering the entire customer journey<\/strong> improves engagement and conversion rates.<\/li>\n
              • Product and brand pages capture high-intent traffic.<\/strong> Creating dedicated product pages<\/strong> ensures visitors quickly find the information they need to convert.<\/strong><\/li>\n
              • Interactive tools improve user experience and SEO.<\/strong> Providing valuable, shareable tools<\/strong> attracts backlinks and builds authority.<\/li>\n<\/ul>\n

                What\u2019s Next?<\/strong><\/h2>\n

                LS Building Products will continue to expand bottom-of-funnel content<\/strong> by developing eCommerce-style product pages<\/strong> that help users make informed decisions.<\/p>\n

                Additionally, AI-driven automation<\/strong> will allow for faster development of interactive tools<\/strong>, such as calculators and product generators<\/strong>, further enhancing engagement and lead generation.<\/p>\n

                Looking to Scale Your Website Traffic and Conversions?<\/strong><\/h2>\n

                If you\u2019re ready to improve your digital presence and drive more leads<\/strong>, get in touch with Single Grain<\/strong> today.<\/p>\n"}],"cover_company_logo":"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2025\/02\/LS-Building-Products-Logo.png","growth_stats":[{"value":"+229%","text":"Increase in site conversions"},{"value":"1,124%","text":"Increase in organic impressions"}],"results_text":"

                By focusing on strategic content development and user experience<\/strong>, LS Building Products saw exponential growth in traffic and conversions.<\/strong><\/p>\n","problem_text":"

                LS Building Products struggled with low website traffic, minimal content, and few conversions due to a lack of digital presence and structured content strategy<\/p>\n","our_goal":{"title":"Drive more traffic and conversions","category":"Content Marketing","description":"

                Drive more traffic and conversions through a full-funnel content strategy that attracts, educates, and converts LS Building Products\u2019 target audience.<\/p>\n"},"challenges":"

                LS Building Products had a minimal digital presence, making it difficult to attract new customers.<\/p>\n

                  \n
                • Low website traffic<\/strong>
                  \nThe site had very few visitors and was not ranking for many industry-relevant keywords.<\/li>\n
                • Lack of structured content<\/strong>
                  \nThe site had only a handful of pages, with limited information about product offerings.<\/li>\n
                • Few lead conversions<\/strong>
                  \nWithout targeted content, there were very few quote requests from potential customers.<\/li>\n<\/ul>\n"},"yoast_head":"\nLS Building Products - Single Grain<\/title>\n<meta name=\"description\" content=\"See how Single Grain helped LS Building Products increase site conversions by 229% and grow organic traffic by 206% in just 12 months.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.singlegrain.com\/case-studies\/ls-building-products\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LS Building Products\" \/>\n<meta property=\"og:description\" content=\"See how Single Grain helped LS Building Products increase site conversions by 229% and grow organic traffic by 206% in just 12 months.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.singlegrain.com\/case-studies\/ls-building-products\/\" \/>\n<meta property=\"og:site_name\" content=\"Single Grain\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/singlegrain\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-02T18:41:06+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@singlegrain\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"LS Building Products - Single Grain","description":"See how Single Grain helped LS Building Products increase site conversions by 229% and grow organic traffic by 206% in just 12 months.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.singlegrain.com\/case-studies\/ls-building-products\/","og_locale":"en_US","og_type":"article","og_title":"LS Building Products","og_description":"See how Single Grain helped LS Building Products increase site conversions by 229% and grow organic traffic by 206% in just 12 months.","og_url":"https:\/\/www.singlegrain.com\/case-studies\/ls-building-products\/","og_site_name":"Single Grain","article_publisher":"https:\/\/www.facebook.com\/singlegrain","article_modified_time":"2025-10-02T18:41:06+00:00","twitter_card":"summary_large_image","twitter_site":"@singlegrain","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.singlegrain.com\/case-studies\/ls-building-products\/","url":"https:\/\/www.singlegrain.com\/case-studies\/ls-building-products\/","name":"LS Building Products - Single Grain","isPartOf":{"@id":"https:\/\/www.singlegrain.com\/#website"},"description":"See how Single Grain helped LS Building Products increase site conversions by 229% and grow organic traffic by 206% in just 12 months.","breadcrumb":{"@id":"https:\/\/www.singlegrain.com\/case-studies\/ls-building-products\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.singlegrain.com\/case-studies\/ls-building-products\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.singlegrain.com\/case-studies\/ls-building-products\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.singlegrain.com\/"},{"@type":"ListItem","position":2,"name":"LS Building Products"}]},{"@type":"WebSite","@id":"https:\/\/www.singlegrain.com\/#website","url":"https:\/\/www.singlegrain.com\/","name":"Single Grain","description":"Search Engine Optimization and Pay Per Click Services in San Francisco","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.singlegrain.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"lang":"en","translations":{"en":65384,"es":65689},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.singlegrain.com\/wp-json\/wp\/v2\/casestudy\/65384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.singlegrain.com\/wp-json\/wp\/v2\/casestudy"}],"about":[{"href":"https:\/\/www.singlegrain.com\/wp-json\/wp\/v2\/types\/casestudy"}],"wp:attachment":[{"href":"https:\/\/www.singlegrain.com\/wp-json\/wp\/v2\/media?parent=65384"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.singlegrain.com\/wp-json\/wp\/v2\/tags?post=65384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}