{"id":65342,"date":"2025-02-06T12:26:11","date_gmt":"2025-02-06T20:26:11","guid":{"rendered":"https:\/\/www.singlegrain.com\/case-studies\/"},"modified":"2025-10-02T12:14:11","modified_gmt":"2025-10-02T19:14:11","slug":"case-studies-klassy-network-funnel-optimization","status":"publish","type":"casestudy","link":"https:\/\/www.singlegrain.com\/case-studies\/case-studies-klassy-network-funnel-optimization\/","title":{"rendered":"Klassy Network"},"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"See how Single Grain helped Klassy Network scale its best-performing ad across the funnel, increasing CTR to 8.49% and lowering LPV costs.","_yoast_wpseo_meta-robots-noindex":""},"tags":[],"class_list":{"0":"post-65342","1":"casestudy","2":"type-casestudy","3":"status-publish","5":"types-paid-media","6":"types-social"},"acf":{"long_title":"How Klassy Network Scaled Its Best-Performing Ad<\/strong> Into a Full-Funnel Strategy","cover_photo":"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2025\/02\/klassyshop.webp","cover_text":"

Klassy Network had a historically dominant bottom-of-funnel (BOF) creative<\/strong> that consistently drove high purchase volume without showing signs of ad fatigue. Our team at Single Grain tested this top-performing ad in top-of-funnel (TOF) campaigns, successfully expanding its impact across the funnel<\/strong> while maintaining Meta\u2019s favorability for historical campaigns.<\/p>\n","flexible_content":[{"acf_fc_layout":"casestudy_numbers","figures":[{"caption":"CTR","value":"+110.1%","result":"8.49% compared to 4.04% for the next best creative."},{"caption":"landing page views (LPVs)","value":"+682%","result":"1,001 compared to 128 for the next best creative."},{"caption":"cost per LPV","value":"\u201363.6%","result":"$0.12 compared to $0.33 for the next best creative."}]},{"acf_fc_layout":"regular_text_editor","content":"

Challenges<\/strong><\/h2>\n

While Klassy Network\u2019s best-performing creative excelled in BOF campaigns<\/strong>, Meta\u2019s algorithm favors historical winners within their original placements.<\/strong> This raised a key challenge:<\/p>\n

    \n
  • Would launching the same creative in TOF campaigns reduce its performance or impact Meta\u2019s favorability?<\/strong><\/li>\n
  • How could we scale a high-performing ad without disrupting its success?<\/strong><\/li>\n<\/ul>\n

    To answer these questions, we needed a structured testing approach that would allow controlled experimentation while mitigating risks.<\/strong><\/p>\n

    Goal<\/strong><\/h2>\n

    Successfully scale a top-performing BOF creative into TOF campaigns without losing performance or Meta\u2019s algorithmic favor.<\/strong><\/p>\n

    Process<\/strong><\/h2>\n

    1. Testing in a Controlled Environment<\/strong><\/h3>\n
      \n
    • Launched the BOF creative in three TOF campaign types<\/strong>:\n
        \n
      • Traffic Campaigns<\/strong> \u2013 Designed to drive landing page views.<\/li>\n
      • Video Views Campaigns<\/strong> \u2013 Optimized for high engagement.<\/li>\n
      • Engagement Campaigns<\/strong> \u2013 Encouraged social interaction and visibility.<\/li>\n<\/ul>\n<\/li>\n
      • Created a dedicated testing environment<\/strong> before transitioning to Evergreen to avoid Meta penalizing new placements.<\/strong><\/li>\n<\/ul>\n

        2. Expanding to Additional Platforms<\/strong><\/h3>\n
          \n
        • Introduced the same creative to a new TOF campaign on TikTok<\/strong>, where it continued to dominate performance.<\/li>\n<\/ul>\n

          Results<\/strong><\/h2>\n
            \n
          • 8.49% CTR<\/strong>, compared to 4.04% for the next best creative.<\/strong><\/li>\n
          • 1,001 landing page views (LPVs)<\/strong>, compared to 128 for the next best creative.<\/strong><\/li>\n
          • $0.12 cost per LPV<\/strong>, compared to $0.33 for the next best creative.<\/strong><\/li>\n<\/ul>\n

            This test confirmed that Meta can recognize and favor creative performance across different ad types<\/strong>, treating them as the same ad even when campaign objectives differ.<\/p>\n

            Key Learnings<\/strong><\/h2>\n
              \n
            • Meta\u2019s algorithm favors historically successful creatives across different funnel stages.<\/strong><\/li>\n
            • Launching in a controlled testing environment mitigates risk.<\/strong> Introducing high-performing creatives in TOF without disrupting BOF success ensures stronger long-term performance.<\/strong><\/li>\n
            • Cross-platform success indicates true creative strength.<\/strong> The creative\u2019s continued dominance on TikTok<\/strong> reinforced its effectiveness across multiple platforms.<\/li>\n<\/ul>\n

              Want to Maximize Your Top-Performing Creative Across the Funnel?<\/strong><\/h2>\n

              If you\u2019re looking to scale your best-performing ads into new placements without losing effectiveness<\/strong>, get in touch with Single Grain<\/strong> today.<\/p>\n"}],"cover_company_logo":"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2025\/02\/klassy_network_logo-white.png","growth_stats":[{"value":"+110.1%","text":"Increase CTR"},{"value":"+682%","text":"Landing Page Views"}],"results_text":"

              This test confirmed that Meta can recognize and favor creative performance across different ad types, treating them as the same ad even when campaign objectives differ.<\/p>\n","problem_text":"

              Klassy Network faced challenges scaling a high-performing BOF creative into TOF campaigns without disrupting its success or losing Meta\u2019s algorithmic favor, while ensuring cross-platform effectiveness<\/p>\n","our_goal":{"title":"Successfully scaling a highly effective BOF creative","category":"Paid Media","description":"

              Successfully scale a top-performing BOF creative into TOF campaigns without losing performance or Meta\u2019s algorithmic favor.<\/p>\n"},"challenges":"

              While Klassy Network\u2019s best-performing creative excelled in BOF campaigns<\/strong>, Meta\u2019s algorithm favors historical winners within their original placements.<\/strong> This raised a key challenge:<\/p>\n

                \n
              • Would launching the same creative in TOF campaigns reduce its performance or impact Meta\u2019s favorability?<\/li>\n
              • How could we scale a high-performing ad without disrupting its success?<\/li>\n<\/ul>\n

                To answer these questions, we needed a structured testing approach that would allow controlled experimentation while mitigating risks.<\/p>\n"},"yoast_head":"\nKlassy Network - Single Grain<\/title>\n<meta name=\"description\" content=\"See how Single Grain helped Klassy Network scale its best-performing ad across the funnel, increasing CTR to 8.49% and lowering LPV costs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.singlegrain.com\/case-studies\/case-studies-klassy-network-funnel-optimization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Klassy Network\" \/>\n<meta property=\"og:description\" content=\"See how Single Grain helped Klassy Network scale its best-performing ad across the funnel, increasing CTR to 8.49% and lowering LPV costs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.singlegrain.com\/case-studies\/case-studies-klassy-network-funnel-optimization\/\" \/>\n<meta property=\"og:site_name\" content=\"Single Grain\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/singlegrain\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-02T19:14:11+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@singlegrain\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Klassy Network - Single Grain","description":"See how Single Grain helped Klassy Network scale its best-performing ad across the funnel, increasing CTR to 8.49% and lowering LPV costs.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.singlegrain.com\/case-studies\/case-studies-klassy-network-funnel-optimization\/","og_locale":"en_US","og_type":"article","og_title":"Klassy Network","og_description":"See how Single Grain helped Klassy Network scale its best-performing ad across the funnel, increasing CTR to 8.49% and lowering LPV costs.","og_url":"https:\/\/www.singlegrain.com\/case-studies\/case-studies-klassy-network-funnel-optimization\/","og_site_name":"Single Grain","article_publisher":"https:\/\/www.facebook.com\/singlegrain","article_modified_time":"2025-10-02T19:14:11+00:00","twitter_card":"summary_large_image","twitter_site":"@singlegrain","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.singlegrain.com\/case-studies\/case-studies-klassy-network-funnel-optimization\/","url":"https:\/\/www.singlegrain.com\/case-studies\/case-studies-klassy-network-funnel-optimization\/","name":"Klassy Network - Single Grain","isPartOf":{"@id":"https:\/\/www.singlegrain.com\/#website"},"description":"See how Single Grain helped Klassy Network scale its best-performing ad across the funnel, increasing CTR to 8.49% and lowering LPV costs.","breadcrumb":{"@id":"https:\/\/www.singlegrain.com\/case-studies\/case-studies-klassy-network-funnel-optimization\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.singlegrain.com\/case-studies\/case-studies-klassy-network-funnel-optimization\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.singlegrain.com\/case-studies\/case-studies-klassy-network-funnel-optimization\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.singlegrain.com\/"},{"@type":"ListItem","position":2,"name":"Klassy Network"}]},{"@type":"WebSite","@id":"https:\/\/www.singlegrain.com\/#website","url":"https:\/\/www.singlegrain.com\/","name":"Single Grain","description":"Search Engine Optimization and Pay Per Click Services in San Francisco","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.singlegrain.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"lang":"en","translations":{"en":65342,"es":65694},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.singlegrain.com\/wp-json\/wp\/v2\/casestudy\/65342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.singlegrain.com\/wp-json\/wp\/v2\/casestudy"}],"about":[{"href":"https:\/\/www.singlegrain.com\/wp-json\/wp\/v2\/types\/casestudy"}],"wp:attachment":[{"href":"https:\/\/www.singlegrain.com\/wp-json\/wp\/v2\/media?parent=65342"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.singlegrain.com\/wp-json\/wp\/v2\/tags?post=65342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}