{"id":65282,"date":"2025-02-04T13:52:51","date_gmt":"2025-02-04T21:52:51","guid":{"rendered":"https:\/\/www.singlegrain.com\/case-studies\/"},"modified":"2025-10-02T12:18:56","modified_gmt":"2025-10-02T19:18:56","slug":"learning-a-z","status":"publish","type":"casestudy","link":"https:\/\/www.singlegrain.com\/case-studies\/learning-a-z\/","title":{"rendered":"Learning A-Z"},"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"See how Single Grain helped Learning A-Z increase revenue by 65%, improve ROAS to 4.79, and drive 29% of annual revenue through paid media.","_yoast_wpseo_meta-robots-noindex":""},"tags":[],"class_list":{"0":"post-65282","1":"casestudy","2":"type-casestudy","3":"status-publish","5":"types-paid-media"},"acf":{"long_title":"How Learning A-Z Increased Revenue by 65%<\/strong> Using Paid Media in 2024","cover_photo":"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2025\/02\/learninga-a-z.webp","cover_text":"

Learning A-Z historically saw only 9% of its trials come from paid media<\/strong>, with most conversions happening offline. Our task at Single Grain was to optimize<\/strong>\u00a0their paid media strategy to drive more revenue and maximize return on ad spend (ROAS).<\/strong><\/p>\n

After launching hyper-targeted ABM (Account-Based Marketing) campaigns and expanding into new geographic markets<\/strong>, we helped Learning A-Z surpass their projected revenue by 65% <\/strong>and increase their ROAS from 3.69 to 4.79 \u2014 <\/strong>while maintaining high lead quality.<\/strong><\/p>\n","flexible_content":[{"acf_fc_layout":"casestudy_numbers","figures":[{"caption":"Revenue","value":"+65%","result":"Higher revenue than projected by mid-October 2024"},{"caption":"ROAS","value":"+29.8%","result":"Increased from 3.69 to 4.79"},{"caption":"Annual revenue","value":"29%","result":"9% of total leads, these leads contributed to 29% of Learning A-Z\u2019s annual revenue"}]},{"acf_fc_layout":"regular_text_editor","content":"

Challenges<\/strong><\/h2>\n

Although paid media accounted for a small portion of Learning A-Z\u2019s leads, it had the potential to drive higher-value conversions.<\/strong> The key challenges included:<\/p>\n

    \n
  • Limited digital conversions<\/strong> \u2013 Most conversions were happening offline, making it difficult to scale paid media efforts.<\/li>\n
  • Budget efficiency concerns<\/strong> \u2013 Finding ways to lower cost per trial while maintaining high lead quality.<\/li>\n
  • Targeting decision-makers in education<\/strong> \u2013 Reaching district-level education leaders required a precise and highly localized messaging strategy.<\/li>\n<\/ul>\n

    To overcome these challenges, we needed a strategic approach that combined audience targeting, cost efficiency, and revenue maximization.<\/strong><\/p>\n

    Goal<\/strong><\/h2>\n

    Increase Learning A-Z\u2019s paid media ROAS while generating high-quality leads that contribute to revenue growth.<\/strong><\/p>\n

    Process<\/strong><\/h2>\n

    1. Launching Account-Based Marketing (ABM) Campaigns<\/strong><\/h3>\n
      \n
    • Focused on large school districts<\/strong> in key locations:\n
        \n
      • Missouri, Albuquerque, California, Nashville, Miami, Los Angeles, New Jersey, Delaware, South Carolina, Pennsylvania<\/strong>.<\/li>\n<\/ul>\n<\/li>\n
      • Hyper-personalized ad messaging tailored to the unique challenges of each district.<\/strong><\/li>\n
      • Targeted key education leaders via:\n
          \n
        • LinkedIn, Facebook\/Instagram, Google Search & Display, and YouTube.<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

          2. Geographic Expansion for Cost-Efficient Scaling<\/strong><\/h3>\n
            \n
          • Expanded paid media into new international markets<\/strong>, including:\n
              \n
            • India, Vietnam, Mongolia, Brazil, South Africa, Peru, Morocco, Jordan, and Myanmar.<\/strong><\/li>\n<\/ul>\n<\/li>\n
            • Lower cost per trial (CPT) in key regions<\/strong>:\n
                \n
              • Brazil: $5-$6 CPT vs. the account average of $41<\/strong>, allowing for more budget flexibility<\/strong>.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

                3. Hyper-Localized Messaging for Higher Engagement<\/strong><\/h3>\n
                  \n
                • Developed location-specific messaging<\/strong> tailored to each audience subset.<\/li>\n
                • Ensured ad creative and copy resonated directly with local education decision-makers.<\/strong><\/li>\n<\/ul>\n

                  Results<\/strong><\/h2>\n
                    \n
                  • 65% higher revenue than projected by mid-October 2024.<\/strong><\/li>\n
                  • 13.5% above the annual paid media revenue goal.<\/strong><\/li>\n
                  • ROAS increased from 3.69 to 4.79<\/strong> through mid-October.<\/li>\n
                  • While still only driving 9% of total leads, these leads contributed to 29% of Learning A-Z\u2019s annual revenue.<\/strong><\/li>\n<\/ul>\n

                    After refining audience targeting, optimizing geographic expansion, and leveraging hyper-localized messaging, our team at Single Grain helped Learning A-Z maximize revenue while improving paid media efficiency.<\/strong><\/p>\n

                    Key Learnings<\/strong><\/h2>\n
                      \n
                    • ABM strategies drive high-quality leads.<\/strong> Hyper-targeting education leaders increased conversion value while maintaining cost efficiency.<\/strong><\/li>\n
                    • Expanding into cost-effective markets allows for budget optimization.<\/strong> Lower CPT in regions like Brazil, India, and South Africa<\/strong> allowed Learning A-Z to stretch their budget further.<\/li>\n
                    • Localized messaging improves engagement.<\/strong> Customizing ad creative and copy for specific district and regional needs<\/strong> resulted in higher relevance and conversion rates.<\/strong><\/li>\n<\/ul>\n

                      Looking to Scale Your Paid Media Strategy?<\/strong><\/h2>\n

                      Want to maximize revenue and ROAS with hyper-targeted paid media campaigns?<\/strong> Get in touch with Single Grain<\/strong> today, and let\u2019s build a performance-driven strategy tailored to your goals.<\/p>\n"}],"cover_company_logo":"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2025\/02\/learinga-a-z-logo-bg.png","growth_stats":[{"value":"+65%","text":"Revenue"},{"value":"+29.8%","text":"ROAS"}],"results_text":"

                      After refining audience targeting, optimizing geographic expansion, and leveraging hyper-localized messaging, our team at Single Grain helped Learning A-Z maximize revenue while improving paid media efficiency.<\/p>\n","problem_text":"

                      Learning A-Z struggled to drive high-value conversions through paid media, with offline leads dominating and a need for cost-efficient, localized targeting of education decision-makers.<\/p>\n","our_goal":{"title":"Increase Learning A-Z\u2019s paid media ROAS","category":"Paid Media","description":"

                      Increase Learning A-Z\u2019s paid media ROAS while generating high-quality leads that contribute to revenue growth<\/p>\n"},"challenges":"

                      Although paid media accounted for a small portion of Learning A-Z\u2019s leads, it had the potential to drive higher-value conversions.<\/strong> The key challenges included:
                      \n <\/p>\n

                        \n
                      • Limited digital conversions<\/strong>
                        Most conversions were happening offline, making it difficult to scale paid media efforts.<\/li>\n
                      • Budget efficiency concerns<\/strong>
                        Finding ways to lower cost per trial while maintaining high lead quality.<\/li>\n
                      • Targeting decision-makers in education<\/strong>
                        Reaching district-level education leaders required a precise and highly localized messaging strategy.<\/li>\n<\/ul>\n

                        To overcome these challenges, we needed a strategic approach that combined audience targeting, cost efficiency, and revenue maximization.<\/p>\n"},"yoast_head":"\nLearning A-Z - Single Grain<\/title>\n<meta name=\"description\" content=\"See how Single Grain helped Learning A-Z increase revenue by 65%, improve ROAS to 4.79, and drive 29% of annual revenue through paid media.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.singlegrain.com\/case-studies\/learning-a-z\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Learning A-Z\" \/>\n<meta property=\"og:description\" content=\"See how Single Grain helped Learning A-Z increase revenue by 65%, improve ROAS to 4.79, and drive 29% of annual revenue through paid media.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.singlegrain.com\/case-studies\/learning-a-z\/\" \/>\n<meta property=\"og:site_name\" content=\"Single Grain\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/singlegrain\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-02T19:18:56+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@singlegrain\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Learning A-Z - Single Grain","description":"See how Single Grain helped Learning A-Z increase revenue by 65%, improve ROAS to 4.79, and drive 29% of annual revenue through paid media.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.singlegrain.com\/case-studies\/learning-a-z\/","og_locale":"en_US","og_type":"article","og_title":"Learning A-Z","og_description":"See how Single Grain helped Learning A-Z increase revenue by 65%, improve ROAS to 4.79, and drive 29% of annual revenue through paid media.","og_url":"https:\/\/www.singlegrain.com\/case-studies\/learning-a-z\/","og_site_name":"Single Grain","article_publisher":"https:\/\/www.facebook.com\/singlegrain","article_modified_time":"2025-10-02T19:18:56+00:00","twitter_card":"summary_large_image","twitter_site":"@singlegrain","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.singlegrain.com\/case-studies\/learning-a-z\/","url":"https:\/\/www.singlegrain.com\/case-studies\/learning-a-z\/","name":"Learning A-Z - Single Grain","isPartOf":{"@id":"https:\/\/www.singlegrain.com\/#website"},"description":"See how Single Grain helped Learning A-Z increase revenue by 65%, improve ROAS to 4.79, and drive 29% of annual revenue through paid media.","breadcrumb":{"@id":"https:\/\/www.singlegrain.com\/case-studies\/learning-a-z\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.singlegrain.com\/case-studies\/learning-a-z\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.singlegrain.com\/case-studies\/learning-a-z\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.singlegrain.com\/"},{"@type":"ListItem","position":2,"name":"Learning A-Z"}]},{"@type":"WebSite","@id":"https:\/\/www.singlegrain.com\/#website","url":"https:\/\/www.singlegrain.com\/","name":"Single Grain","description":"Search Engine Optimization and Pay Per Click Services in San Francisco","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.singlegrain.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"lang":"en","translations":{"en":65282,"es":65699},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.singlegrain.com\/wp-json\/wp\/v2\/casestudy\/65282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.singlegrain.com\/wp-json\/wp\/v2\/casestudy"}],"about":[{"href":"https:\/\/www.singlegrain.com\/wp-json\/wp\/v2\/types\/casestudy"}],"wp:attachment":[{"href":"https:\/\/www.singlegrain.com\/wp-json\/wp\/v2\/media?parent=65282"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.singlegrain.com\/wp-json\/wp\/v2\/tags?post=65282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}