{"id":65271,"date":"2025-01-31T12:29:36","date_gmt":"2025-01-31T20:29:36","guid":{"rendered":"https:\/\/www.singlegrain.com\/case-studies\/"},"modified":"2025-10-02T12:02:51","modified_gmt":"2025-10-02T19:02:51","slug":"simon-pearce","status":"publish","type":"casestudy","link":"https:\/\/www.singlegrain.com\/case-studies\/simon-pearce\/","title":{"rendered":"Simon Pearce"},"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"See how Single Grain helped Simon Pearce increase conversion rates by 25% MoM with a multi-channel paid media strategy.","_yoast_wpseo_meta-robots-noindex":""},"tags":[],"class_list":{"0":"post-65271","1":"casestudy","2":"type-casestudy","3":"status-publish","5":"types-paid-media"},"acf":{"long_title":"How Simon Pearce Increased Conversions by 25%<\/strong> MoM","cover_photo":"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2025\/01\/simonpearce.webp","cover_text":"

Simon Pearce had reached a maturity point in their ad strategy<\/strong>, where acquiring new audiences was becoming increasingly expensive. To sustain growth while improving efficiency, our team at Single Grain expanded their paid media strategy to new channels, leading to a 17% YoY increase <\/strong>in conversion rates and a 25% MoM revenue boost.<\/strong><\/p>\n","flexible_content":[{"acf_fc_layout":"casestudy_numbers","figures":[{"caption":"MoM revenue","value":"$3,286,467","result":"25% MoM Increase"},{"caption":"Conversion rate","value":"+17%","result":"YoY increase in conversion rate."},{"caption":"Profit on Ad Spend","value":"3.46","result":"9% YoY Increase"},{"caption":"Average Order Value","value":"$304","result":"13% YoY Increase"}]},{"acf_fc_layout":"regular_text_editor","content":"

Challenges<\/strong><\/h2>\n

As Simon Pearce\u2019s digital advertising efforts matured, reaching new customers became more costly<\/strong>, making it difficult to scale without sacrificing efficiency. To continue growing while maintaining profitability, the brand needed a more refined targeting approach and new acquisition channels<\/strong>.<\/p>\n

Goal<\/strong><\/h2>\n

Reach highly targeted audiences using sophisticated technology.<\/strong><\/p>\n

Process<\/strong><\/h2>\n

To improve performance and reach high-value customers<\/strong>, Single Grain implemented a multi-channel paid media strategy<\/strong>, expanding beyond their existing platforms.<\/p>\n

Channel Expansion Strategy:<\/strong><\/h3>\n
    \n
  • Pinterest & Programmatic Advertising<\/strong>\n
      \n
    • Expanded to Pinterest, where their target audience was already engaging with visual inspiration.<\/li>\n
    • Utilized programmatic to reach high-intent buyers<\/strong> efficiently.<\/li>\n<\/ul>\n<\/li>\n
    • Enhanced Prospecting on Existing Platforms<\/strong>\n
        \n
      • Scaled efforts on Meta, Google, and Bing<\/strong> to capture a broader yet relevant audience.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

        This strategic shift allowed Simon Pearce to acquire new customers while improving efficiency and maintaining revenue growth<\/strong>\u2014even during a period when most e-commerce brands experienced declines.<\/p>\n

        Results<\/strong><\/h2>\n
          \n
        • 25% MoM revenue increase<\/strong> after launching new channels.<\/li>\n
        • 17% YoY increase in conversion rate.<\/strong><\/li>\n
        • Higher value customer acquisition, leading to efficiency gains across all KPIs.<\/strong><\/li>\n<\/ul>\n

          Additional performance improvements included:<\/p>\n

            \n
          • 9% YoY increase in PROAS (Profit on Ad Spend).<\/strong><\/li>\n
          • 13% YoY increase in Average Order Value (AOV).<\/strong><\/li>\n<\/ul>\n

            After optimizing audience targeting and leveraging new ad platforms<\/strong>, Simon Pearce was able to sustain profitability and outperform industry trends<\/strong>.<\/p>\n

            Key Learnings<\/strong><\/h2>\n
              \n
            • Expanding into underutilized channels unlocks new opportunities.<\/strong> Pinterest and programmatic helped reach high-value customers more efficiently.<\/li>\n
            • Smart prospecting prevents ad fatigue and maintains growth.<\/strong> By scaling efforts on Meta, Google, and Bing, Simon Pearce kept acquiring new customers while improving return on ad spend.<\/li>\n
            • Sustained efficiency drives long-term revenue gains.<\/strong> Even as customer acquisition costs increased industry-wide, Simon Pearce\u2019s refined strategy ensured continued revenue growth.<\/li>\n<\/ul>\n

              Want to Scale Your E-Commerce Strategy?<\/strong><\/h2>\n

              Looking to expand your reach while improving efficiency<\/strong>? Get in touch with Single Grain<\/strong> today and let\u2019s build a profitable, scalable paid media strategy.<\/p>\n"}],"cover_company_logo":"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2025\/01\/simon-pearce-logo.png","growth_stats":[{"value":"$3,3M","text":"+ 25% MoM revenue"},{"value":"$304","text":"Average Order Value"}],"results_text":"

              After optimizing audience targeting and leveraging new ad platforms, Simon Pearce was able to sustain profitability and outperform industry trends<\/strong><\/p>\n","problem_text":"

              Simon Pearce faced rising customer acquisition costs and difficulty scaling their digital advertising efforts while maintaining profitability, requiring a more refined targeting approach and new acquisition channels<\/p>\n","our_goal":{"title":"Reach highly targeted audiences","category":"Paid Media","description":"

              Reach highly targeted audiences using sophisticated technology<\/p>\n"},"challenges":"

              As Simon Pearce\u2019s digital advertising efforts matured, reaching new customers became more costly<\/strong>, making it difficult to scale without sacrificing efficiency. To continue growing while maintaining profitability, the brand needed a more refined targeting approach and new acquisition channels<\/strong>.<\/p>\n"},"yoast_head":"\nSimon Pearce - Single Grain<\/title>\n<meta name=\"description\" content=\"See how Single Grain helped Simon Pearce increase conversion rates by 25% MoM with a multi-channel paid media strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.singlegrain.com\/case-studies\/simon-pearce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Simon Pearce\" \/>\n<meta property=\"og:description\" content=\"See how Single Grain helped Simon Pearce increase conversion rates by 25% MoM with a multi-channel paid media strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.singlegrain.com\/case-studies\/simon-pearce\/\" \/>\n<meta property=\"og:site_name\" content=\"Single Grain\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/singlegrain\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-02T19:02:51+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@singlegrain\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Simon Pearce - Single Grain","description":"See how Single Grain helped Simon Pearce increase conversion rates by 25% MoM with a multi-channel paid media strategy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.singlegrain.com\/case-studies\/simon-pearce\/","og_locale":"en_US","og_type":"article","og_title":"Simon Pearce","og_description":"See how Single Grain helped Simon Pearce increase conversion rates by 25% MoM with a multi-channel paid media strategy.","og_url":"https:\/\/www.singlegrain.com\/case-studies\/simon-pearce\/","og_site_name":"Single Grain","article_publisher":"https:\/\/www.facebook.com\/singlegrain","article_modified_time":"2025-10-02T19:02:51+00:00","twitter_card":"summary_large_image","twitter_site":"@singlegrain","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.singlegrain.com\/case-studies\/simon-pearce\/","url":"https:\/\/www.singlegrain.com\/case-studies\/simon-pearce\/","name":"Simon Pearce - Single Grain","isPartOf":{"@id":"https:\/\/www.singlegrain.com\/#website"},"description":"See how Single Grain helped Simon Pearce increase conversion rates by 25% MoM with a multi-channel paid media strategy.","breadcrumb":{"@id":"https:\/\/www.singlegrain.com\/case-studies\/simon-pearce\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.singlegrain.com\/case-studies\/simon-pearce\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.singlegrain.com\/case-studies\/simon-pearce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.singlegrain.com\/"},{"@type":"ListItem","position":2,"name":"Simon Pearce"}]},{"@type":"WebSite","@id":"https:\/\/www.singlegrain.com\/#website","url":"https:\/\/www.singlegrain.com\/","name":"Single Grain","description":"Search Engine Optimization and Pay Per Click Services in San Francisco","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.singlegrain.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"lang":"en","translations":{"en":65271,"es":65705},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.singlegrain.com\/wp-json\/wp\/v2\/casestudy\/65271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.singlegrain.com\/wp-json\/wp\/v2\/casestudy"}],"about":[{"href":"https:\/\/www.singlegrain.com\/wp-json\/wp\/v2\/types\/casestudy"}],"wp:attachment":[{"href":"https:\/\/www.singlegrain.com\/wp-json\/wp\/v2\/media?parent=65271"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.singlegrain.com\/wp-json\/wp\/v2\/tags?post=65271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}