{"id":65269,"date":"2025-01-31T11:46:44","date_gmt":"2025-01-31T19:46:44","guid":{"rendered":"https:\/\/www.singlegrain.com\/case-studies\/"},"modified":"2025-10-02T12:07:53","modified_gmt":"2025-10-02T19:07:53","slug":"prolite-autoglass","status":"publish","type":"casestudy","link":"https:\/\/www.singlegrain.com\/case-studies\/prolite-autoglass\/","title":{"rendered":"Prolite Autoglass"},"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"See how Single Grain increased Prolite Autoglass\u2019 form submissions by 204% by optimizing their homepage for higher conversions.","_yoast_wpseo_meta-robots-noindex":""},"tags":[],"class_list":{"0":"post-65269","1":"casestudy","2":"type-casestudy","3":"status-publish","5":"types-paid-media","6":"types-seo"},"acf":{"long_title":"<strong>Increasing Free Quote Submissions by 204%<\/strong> on Prolite Autoglass' Homepage with CRO","cover_photo":"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2025\/01\/proliteautoglassaz.webp","cover_text":"<p>Prolite Autoglass needed to improve lead generation through their homepage, but their existing form and messaging weren\u2019t driving enough conversions. By optimizing key elements of their <strong>hero section and lead form<\/strong>, Single Grain helped them <strong>increase form submissions by 204% on desktop and 95% overall<\/strong>.<\/p>\n","flexible_content":[{"acf_fc_layout":"casestudy_numbers","figures":[{"caption":"Form submissions","value":"+95%","result":"Overall increase in form submissions (5.91% \u2192 11.56%)"},{"caption":"Mobile form submissions","value":"+69% ","result":"Increase in mobile form submissions (6.52% \u2192 11.04%)"},{"caption":"Desktop form submissions","value":"+204%","result":"Increase in desktop form submissions (4.35% \u2192 13.24%)"}]},{"acf_fc_layout":"regular_text_editor","content":"<h2><strong>Challenges<\/strong><\/h2>\n<p>Prolite Autoglass\u2019 homepage was not effectively guiding users toward the lead form, limiting their ability to generate free quote submissions. The <strong>form had unnecessary friction points<\/strong>, and the <strong>hero section messaging wasn\u2019t optimized for conversions<\/strong>.<\/p>\n<p>With limited traffic, traditional A\/B testing on single variables would have been too slow. Instead, we needed a more <strong>efficient approach to drive immediate results<\/strong>.<\/p>\n<h2><strong>Goal<\/strong><\/h2>\n<p><strong>Increase Prolite Autoglass\u2019 lead form submissions.<\/strong><\/p>\n<h2><strong>Process<\/strong><\/h2>\n<p>To maximize conversions, we focused on two key areas:<\/p>\n<h3><strong>Hero Section Optimization<\/strong><\/h3>\n<ul>\n<li><strong>Refined value propositions<\/strong>: Reduced from 7 to 3, keeping only the most impactful messaging.<\/li>\n<li><strong>Strengthened and expanded the headline<\/strong> to better communicate Prolite\u2019s value.<\/li>\n<li><strong>Added Google and Yelp review stats<\/strong> to build trust and credibility.<\/li>\n<\/ul>\n<h3><strong>Form Optimization<\/strong><\/h3>\n<ul>\n<li><strong>Created a stronger, more compelling headline<\/strong> emphasizing a $350 rebate incentive.<\/li>\n<li><strong>Simplified the form<\/strong> by replacing the <strong>VIN# field<\/strong> with a more user-friendly Year\/Make\/Model input.<\/li>\n<li><strong>Improved mobile experience<\/strong> to ensure the form was visible immediately on the first screen.<\/li>\n<\/ul>\n<p>By testing multiple variables simultaneously, we accelerated the optimization process and quickly identified the most effective improvements.<\/p>\n<h2><strong>Results<\/strong><\/h2>\n<ul>\n<li><strong>95% overall increase in form submissions<\/strong> (5.91% \u2192 11.56%)<\/li>\n<li><strong>69% increase in mobile form submissions<\/strong> (6.52% \u2192 11.04%)<\/li>\n<li><strong>204% increase in desktop form submissions<\/strong> (4.35% \u2192 13.24%)<\/li>\n<\/ul>\n<p>By improving the <strong>content users see first and streamlining the lead form<\/strong>, we helped Prolite Autoglass <strong>convert more visitors into leads<\/strong>, giving their call center more opportunities to close deals.<\/p>\n<h2><strong>Key Learnings<\/strong><\/h2>\n<ul>\n<li><strong>Optimizing the first thing users see is critical.<\/strong> The hero section improvements made the page more engaging and conversion-friendly.<\/li>\n<li><strong>Reducing friction leads to better conversions.<\/strong> Removing unnecessary form fields made it easier for users to submit their information.<\/li>\n<li><strong>Fast-tracking A\/B testing in low-traffic environments is possible.<\/strong> Testing multiple elements at once allowed for quick, impactful improvements.<\/li>\n<\/ul>\n<h2><strong>Want More Leads for Your Business?<\/strong><\/h2>\n<p>If you\u2019re looking to <strong>increase conversions and drive more high-quality leads<\/strong>, get in touch with <strong>Single Grain<\/strong> today.<\/p>\n"}],"cover_company_logo":"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2025\/01\/prolite-logo.png","growth_stats":[{"value":"+204%","text":"Desktop form submissions"},{"value":"+95%","text":"Form submissions"}],"results_text":"<p>By improving the content users see first and streamlining the lead form, we helped Prolite Autoglass convert more visitors into leads, giving their call center more opportunities to close deals.<\/p>\n","problem_text":"<p>Prolite Autoglass\u2019 homepage was not effectively driving users to the lead form due to friction points in the form and unoptimized hero section messaging, limiting free quote submissions despite low traffic.<\/p>\n","our_goal":{"title":"Increase lead form submissions","category":"Conversion Rate Optimization","description":"<p>Increase Prolite Autoglass\u2019 lead form submissions<\/p>\n"},"challenges":"<p>Prolite Autoglass\u2019 homepage was not effectively guiding users toward the lead form, limiting their ability to generate free quote submissions. The <strong>form had unnecessary friction points<\/strong>, and the <strong>hero section messaging wasn\u2019t optimized for conversions<\/strong>.<\/p>\n<p>With limited traffic, traditional A\/B testing on single variables would have been too slow. Instead, we needed a more <strong>efficient approach to drive immediate results<\/strong><\/p>\n"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Prolite Autoglass - Single Grain<\/title>\n<meta name=\"description\" content=\"See how Single Grain increased Prolite Autoglass\u2019 form submissions by 204% by optimizing their homepage for higher conversions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.singlegrain.com\/case-studies\/prolite-autoglass\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prolite Autoglass\" \/>\n<meta property=\"og:description\" content=\"See how Single Grain increased Prolite Autoglass\u2019 form submissions by 204% by optimizing their homepage for higher conversions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.singlegrain.com\/case-studies\/prolite-autoglass\/\" \/>\n<meta property=\"og:site_name\" content=\"Single Grain\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/singlegrain\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-02T19:07:53+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@singlegrain\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Prolite Autoglass - Single Grain","description":"See how Single Grain increased Prolite Autoglass\u2019 form submissions by 204% by optimizing their homepage for higher conversions.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.singlegrain.com\/case-studies\/prolite-autoglass\/","og_locale":"en_US","og_type":"article","og_title":"Prolite Autoglass","og_description":"See how Single Grain increased Prolite Autoglass\u2019 form submissions by 204% by optimizing their homepage for higher conversions.","og_url":"https:\/\/www.singlegrain.com\/case-studies\/prolite-autoglass\/","og_site_name":"Single Grain","article_publisher":"https:\/\/www.facebook.com\/singlegrain","article_modified_time":"2025-10-02T19:07:53+00:00","twitter_card":"summary_large_image","twitter_site":"@singlegrain","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.singlegrain.com\/case-studies\/prolite-autoglass\/","url":"https:\/\/www.singlegrain.com\/case-studies\/prolite-autoglass\/","name":"Prolite Autoglass - Single Grain","isPartOf":{"@id":"https:\/\/www.singlegrain.com\/#website"},"description":"See how Single Grain increased Prolite Autoglass\u2019 form submissions by 204% by optimizing their homepage for higher conversions.","breadcrumb":{"@id":"https:\/\/www.singlegrain.com\/case-studies\/prolite-autoglass\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.singlegrain.com\/case-studies\/prolite-autoglass\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.singlegrain.com\/case-studies\/prolite-autoglass\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.singlegrain.com\/"},{"@type":"ListItem","position":2,"name":"Prolite Autoglass"}]},{"@type":"WebSite","@id":"https:\/\/www.singlegrain.com\/#website","url":"https:\/\/www.singlegrain.com\/","name":"Single Grain","description":"Search Engine Optimization and Pay Per Click Services in San Francisco","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.singlegrain.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"lang":"en","translations":{"en":65269,"es":65709},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.singlegrain.com\/wp-json\/wp\/v2\/casestudy\/65269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.singlegrain.com\/wp-json\/wp\/v2\/casestudy"}],"about":[{"href":"https:\/\/www.singlegrain.com\/wp-json\/wp\/v2\/types\/casestudy"}],"wp:attachment":[{"href":"https:\/\/www.singlegrain.com\/wp-json\/wp\/v2\/media?parent=65269"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.singlegrain.com\/wp-json\/wp\/v2\/tags?post=65269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}