{"id":5327,"date":"2022-07-21T11:03:23","date_gmt":"2022-07-21T16:03:23","guid":{"rendered":"https:\/\/www.blackmagicshine.com\/?page_id=5327"},"modified":"2022-08-03T12:28:55","modified_gmt":"2022-08-03T17:28:55","slug":"about-black-magic","status":"publish","type":"page","link":"https:\/\/www.blackmagicshine.com\/about-black-magic\/","title":{"rendered":"About Black Magic"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1017\" height=\"1024\" src=\"https:\/\/www.blackmagicshine.com\/wp-content\/uploads\/2022\/07\/BM_Camaro_Shiny-Tire_004_Lifestyle-scaled-e1658420539549-1017x1024.jpg\" alt=\"\" class=\"wp-image-5329\" srcset=\"https:\/\/www.blackmagicshine.com\/wp-content\/uploads\/2022\/07\/BM_Camaro_Shiny-Tire_004_Lifestyle-scaled-e1658420539549-1017x1024.jpg 1017w, https:\/\/www.blackmagicshine.com\/wp-content\/uploads\/2022\/07\/BM_Camaro_Shiny-Tire_004_Lifestyle-scaled-e1658420539549-298x300.jpg 298w, https:\/\/www.blackmagicshine.com\/wp-content\/uploads\/2022\/07\/BM_Camaro_Shiny-Tire_004_Lifestyle-scaled-e1658420539549-150x150.jpg 150w, https:\/\/www.blackmagicshine.com\/wp-content\/uploads\/2022\/07\/BM_Camaro_Shiny-Tire_004_Lifestyle-scaled-e1658420539549-768x773.jpg 768w, https:\/\/www.blackmagicshine.com\/wp-content\/uploads\/2022\/07\/BM_Camaro_Shiny-Tire_004_Lifestyle-scaled-e1658420539549-1526x1536.jpg 1526w, https:\/\/www.blackmagicshine.com\/wp-content\/uploads\/2022\/07\/BM_Camaro_Shiny-Tire_004_Lifestyle-scaled-e1658420539549.jpg 1696w\" sizes=\"auto, (max-width: 1017px) 100vw, 1017px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Black Magic\u00ae<\/strong>&nbsp;started out as a single product, a thick silicone trim shine packaged in a squeeze bottle and applied to trim and bumpers with a cloth or sponge. Consumers also started using it on tires because it stayed shiny longer than competitors\u2019 products.<\/p>\n\n\n\n<p>The success of this tire care product in the 1990s demonstrated the need for tire shine, so the scientists and marketers developed Black Magic Tire Wet\u00ae to provide a professional quality tire shine to the retail market.<\/p>\n\n\n\n<p>Black Magic Tire Wet was so successful that it soon outshined the original Black Magic trim, became the #1 selling product for Blue Coral and is still the #1 selling tire dressing in the US retail market.<\/p>\n\n\n\n<p>A product line was born and expanded into a line of tire &amp; wheel care, vehicle wash, wax, and detail products. Black Magic products became a hit with automotive detailers, and enthusiasts alike as the focus on vehicle appearance shifted to emphasize wheels and tires.<\/p>\n\n\n\n<div style=\"height:44px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><strong>TAKE PRIDE IN YOUR RIDE<\/strong><\/h2>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Black Magic\u00ae&nbsp;started out as a single product, a thick silicone trim shine packaged in a squeeze bottle and applied to trim and bumpers with a cloth or sponge. Consumers also started using it on tires because it stayed shiny longer than competitors\u2019 products. The success of this tire care product in the 1990s demonstrated the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-5327","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.blackmagicshine.com\/wp-json\/wp\/v2\/pages\/5327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.blackmagicshine.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.blackmagicshine.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.blackmagicshine.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.blackmagicshine.com\/wp-json\/wp\/v2\/comments?post=5327"}],"version-history":[{"count":0,"href":"https:\/\/www.blackmagicshine.com\/wp-json\/wp\/v2\/pages\/5327\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.blackmagicshine.com\/wp-json\/wp\/v2\/media?parent=5327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}