Here we\u2019ll do a quick recap of the sales funnel, then dive right into the various types of videos that can help you nail each stage and move your audience from prospect to brand ambassador!<\/p>\n
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The Trap of Explainer Videos<\/h2>\n
Explainer videos<\/a> used to be quite popular as a way to introduce and explain products or services.<\/p>\n To truly understand the significance of prioritizing and optimizing other elements on your homepage, let\u2019s take a closer look at a few established websites…<\/p>\n What\u2019s the purpose of the sales funnel<\/a>?<\/p>\n To hone in on the needs and desires of your target audience, deliver highly focused short form videos<\/a> that prompt them to continue to the next sales funnel step, and then seal the deal by inspiring your potential customer to become an actual customer.<\/p>\n Why can\u2019t you just use the same video at each stage?<\/p>\n Because the whole point is to meet the person where they\u2019re at in the decision-making process. The viewer wants (and needs) fresh content, new information and reasons why they should give you a chance \u2014 and this takes time. Optimize your videos for the top, middle and bottom of the sales funnel and the content will have much greater appeal.<\/p>\n Here are some things to keep in mind about each step of the funnel<\/a> as you set out to craft your video content:<\/p>\n At the top of funnel, your main objective is to capture the audience\u2019s attention on YouTube, Instagram or Facebook<\/a>, then take that nugget of interest and further indulge their curiosity.<\/p>\nIn the TOFU stage, viewers don\u2019t have a reason yet to keep watching, so you need to keep this video short and sweet. <\/a><\/span>Share on X<\/a><\/span>\n Make sure the subject matter starts out pretty general, and give them information that addresses some issue or problem that they might not know they have yet (or haven’t yet named it). Be sure to mention your company, brand, product or service to plant the solution in their minds.\u00a0<\/strong><\/p>\n At the MOFU stage of your video marketing<\/a> sales funnel, viewers have taken the time to finish your top of the sales funnel video or videos. They\u2019re hoping to learn more about the problem you started to cover, and see what else you have to offer in terms of information and a possible solution.<\/p>\n A lot of companies like to create multiple videos for the middle of the funnel to give the audience a range of topics that will continue to feed their curiosity and start to build your company or brand up as an ally.<\/p>\n In the BOFU stage of the sales funnel, the audience is considering you as the answer to their issue or problem. They want you to reinforce the features and benefits that are better than your competitors, and they still may have reservations.<\/p>\n Give them the opportunity to take what they\u2019ve learned in the other stages of the sales funnel and make an educated decision. Address and questions you know they’ll have and diminish any obstacles to make saying \u201cyes\u201d here a no-brainer for them!<\/p>\n Dive Deeper<\/b>: Though you\u2019ve cast a wide net with your initial contact videos, keep in mind you are dealing with an audience that has already been narrowed to fit your target demographic.<\/p>\n Whether it\u2019s people similar to your current customer base, or you\u2019re attempting to influence a new demographic, your targeted top-funnel videos must contain messaging that they\u2019re open to hearing.<\/p>\n Speak to your viewers in a way that lets them benefit from taking the time to watch with the following video types:<\/p>\n Animated explainer videos are a visually creative way to tell a story and are super versatile in both their appeal and what they can show.<\/p>\n\n
Optimizing Your Homepage for Conversions<\/h2>\n
Sales Funnel Review<\/strong><\/h2>\n
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<\/p>\nTop of the Sales Funnel: <\/strong>Hook & Educate<\/strong><\/h3>\n
Middle of the Sales Funnel: <\/strong>Feed Their Curiosity<\/strong><\/h3>\n
Bottom of the Sales Funnel: <\/strong>Get the Sale<\/strong><\/h3>\n
\n* How to Create the Ultimate Marketing Funnel (Templates Included)<\/a>
\n* What\u2019s the Right Content for Each Stage of the Marketing Funnel?<\/a>
\n<\/p>\nVideos for Hooking Your Audience at the TOFU<\/strong><\/h2>\n
Animated Explainer Videos<\/strong><\/h3>\n