{"id":20320,"date":"2019-01-11T08:00:51","date_gmt":"2019-01-11T16:00:51","guid":{"rendered":"http:\/\/www.singlegrain.com?p=20320&#038;preview=true&#038;preview_id=20320"},"modified":"2024-09-23T14:26:47","modified_gmt":"2024-09-23T21:26:47","slug":"how-to-use-personalization-to-increase-the-impact-of-email-marketing","status":"publish","type":"post","link":"https:\/\/www.singlegrain.com\/email-marketing\/how-to-use-personalization-to-increase-the-impact-of-email-marketing\/","title":{"rendered":"How to Use Personalization to Increase the Impact of Email Marketing"},"content":{"rendered":"<p>Consider these <a href=\"https:\/\/www.leightoninteractive.com\/blog\/2018-most-insightful-email-marketing-statistics\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"14885\">email marketing stats<\/a>:<\/p>\n<ul>\n<li>Email marketing has an average ROI of 3,800 percent. For every dollar invested, the average return is $38.<\/li>\n<li>Email is the third most influential source of information for B2B audiences, behind colleague recommendations and industry thought leaders.<\/li>\n<li>Segmented email marketing campaigns get 14.64% more email opens and 59.99% more clicks compared to non-segmented campaigns.<\/li>\n<li>Including video in email can increase your open rate by 19% and increase your click-through rate by 50%.<\/li>\n<\/ul>\n<p>The biggest takeaway here is that\u00a0you can increase the effectiveness of your email campaigns even further with one simple tactic:<strong> personalization.<\/strong><\/p>\n<p>And this goes way beyond just addressing your customers or prospects by their first name \u2013 there\u2019s so much more you can do. Let&#8217;s get into why email personalization should be factored into every <a href=\"https:\/\/www.singlegrain.com\/agency\/omnichannel-marketing-agency\/\">multichannel marketing strategy.<\/a><\/p>\n<p class=\"p1\"><b><p style=\"text-align: center;\"><a href=\"javascript:;\" class=\"button button--primary\" data-toggle=\"modal\" data-target=\"#getStartedModal\" data-gaevent=\"Clicked Homepage Hero Offer\" data-track-type=\"FC - Home Hero\"><span>Get My Free Marketing Plan<\/span><\/a><\/p><\/b><\/p>\n<h2 id=\"h.43gr5svxu6s8\">The Impact of Personalization<\/h2>\n<p><a href=\"http:\/\/ascend2.com\/wp-content\/uploads\/2017\/09\/Ascend2-2017-State-of-Email-Marketing-Report-170912.pdf\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"14887\">50% of marketing influencers<\/a>\u00a0have reported that message personalization is the most effective email marketing strategy. And 37% have found data segmentation for personalization to be another effective email marketing strategy.<\/p>\n<p>In fact, a study found that <a href=\"http:\/\/content.adestra.com\/hubfs\/2016_Reports_and_eGuides\/The_State_of_Digital_Personalisation_2016.pdf\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"14888\">82% of marketers<\/a>\u00a0have witnessed an increase in their email open rates by leveraging personalization.<\/p>\n<p>These numbers clearly indicate how personalization has a huge impact on the success of your email campaigns. In this article, we\u2019ll take a look at some simple ways to use personalization to make your email marketing even more effective.<\/p>\n<p>Check out this infographic from <a href=\"https:\/\/postfunnel.com\/amplify-email-marketing-personalization\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"14886\">Post Funnel<\/a> on the impact of personalization in email marketing (scroll to the bottom for the entire infographic):<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"641\" height=\"616\" class=\"wp-image-20311 aligncenter\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2019\/01\/Post-Funnel-email-stats-infographic.png\" alt=\"Post Funnel email stats infographic\" \/><\/p>\n<p><em><strong>Learn More:<\/strong><\/em><\/p>\n<ul>\n<li><em><a href=\"https:\/\/www.singlegrain.com\/email-marketing\/what-your-email-data-says-about-your-customers\/\" data-lasso-id=\"14890\">Buyer\u2019s Journey 101: What Your Email Data Says About Your Customers<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/www.singlegrain.com\/content-marketing-strategy-2\/how-to-implement-user-intent-to-build-an-audience-for-your-content\/\" data-lasso-id=\"14891\">How to Implement User Intent to Build an Audience for Your Content<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/www.singlegrain.com\/customer-journey\/3-ways-to-personalize-the-customer-journey-experience\/\" data-lasso-id=\"14892\">3 Ways to Personalize the Customer Journey Experience<\/a><\/em><\/li>\n<\/ul>\n<h2 id=\"h.7xybg66e1xpk\">1) Personalize by Using Segmentation<\/h2>\n<p>You know that your customers have varied tastes, preferences and interests. So you can\u2019t expect to keep them happy with a one-size-fits-all solution, right? This is why you need to focus on creating different customer segments based on their demographics and interests. You can then use these segments to send more relevant and tailored offers and recommendations to your customers and prospects.<\/p>\n<p><a href=\"https:\/\/econsultancy.com\/reports\/the-new-marketing-reality\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"14893\">Econsultancy<\/a>\u00a0conducted a study\u00a0in which they found that the top priority for over 1000 marketing, digital and e-commerce professionals is customer segmentation. In fact, 72% of these professionals reported using customer data to create segments. The study also found that <a href=\"https:\/\/www.singlegrain.com\/marketing-strategy\/7-segmentation-mistakes-that-will-cost-your-business-money\/\" data-lasso-id=\"14894\">segmentation<\/a>\u00a0is a priority for even the most underachieving businesses.<\/p>\n<span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fwww.singlegrain.com%2Femail-marketing%2Fhow-to-use-personalization-to-increase-the-impact-of-email-marketing%2F&#038;text=Customers%20are%20bombarded%20with%20so%20much%20information%20today%20that%20you%20need%20to%20cut%20through%20the%20noise%20in%20order%20to%20be%20heard%3A%20send%20them%20only%20info%20that%E2%80%99s%20truly%20relevant%20to%20them.&#038;via=singlegrain&#038;related=singlegrain' target='_blank'rel=\"noopener noreferrer\">Customers are bombarded with so much information today that you need to cut through the noise in order to be heard: send them only info that\u2019s truly relevant to them. <\/a><\/span><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fwww.singlegrain.com%2Femail-marketing%2Fhow-to-use-personalization-to-increase-the-impact-of-email-marketing%2F&#038;text=Customers%20are%20bombarded%20with%20so%20much%20information%20today%20that%20you%20need%20to%20cut%20through%20the%20noise%20in%20order%20to%20be%20heard%3A%20send%20them%20only%20info%20that%E2%80%99s%20truly%20relevant%20to%20them.&#038;via=singlegrain&#038;related=singlegrain' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Share on X<\/a><\/span>\n<p>When you send them relevant offers or recommendations based on their interests, it shows that you care about them. It\u2019s no wonder that <a href=\"https:\/\/www.infosys.com\/newsroom\/press-releases\/Documents\/genome-research-report.pdf\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"14895\">59% of consumers<\/a>\u00a0who have experienced personalization believe that it has a significant impact on their purchases. So you need to segment your email recipients into different groups based on common characteristics to improve the results from your email campaigns.<\/p>\n<p>Marketers have noticed a <a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-new-rules\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"14896\">760% boost<\/a>\u00a0in their revenue from segmented email campaigns and increased open rates by 26%:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"591\" height=\"256\" class=\"wp-image-20314 aligncenter\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2019\/01\/Personalization-and-segmentation.png\" alt=\"Personalization and segmentation\" \/><\/p>\n<p>You can group your customers by their purchase histories, locations, genders, ages or even job titles. You can go deeper with these segments and try to come up with more relevant messages.<\/p>\n<p>For example, from your millennial customers list, you can create a segment of the people who have spent the most money in the last six months. You can then reach out to these \u201cVIP customers\u201d with attractive offers to thank them for their loyalty.<\/p>\n<h3 id=\"h.5114h3epx6uy\"><strong>Example: Rocksbox<\/strong><\/h3>\n<p>Take a page out of Rocksbox\u2019\u00a0\u2013 the company that helps you discover and shop for jewelry online \u2013 book. Their customers need to pay a monthly fee, and in exchange, they can rent fashion jewelry from the best designers and brands of their choice.<\/p>\n<p>But how do they leverage segmentation to provide personalized solutions? They ask their customers to fill out a survey that includes questions about their tastes and preferences. Using the results of this survey, Rocksbox gets a good sense of what styles their customers prefer.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"713\" class=\"wp-image-20319 aligncenter\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2019\/01\/pasted-image-0-2-1.jpg\" alt=\"pasted image 0 2 1\" \/><\/p>\n<p style=\"text-align: center;\"><em><a href=\"https:\/\/www.rocksbox.com\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"14897\">Source<\/a><\/em><\/p>\n<p>Based on these segments, they send their customers emails that have personalized product recommendations. This helps them build loyalty because customers feel special when they see such tailor-made recommendations. It helps them save time searching for the perfect jewelry and, in many cases, it translates into sales.<\/p>\n<h3 id=\"h.35cswatbml4p\"><strong>Example: Zillow<\/strong><\/h3>\n<p>Another great example of using segmentation to send personalized emails to customers comes from Zillow \u2013 a provider of various real estate services including buying, selling, renting, remodeling, etc.<\/p>\n<p>They segment their customers based on the life cycle stage they\u2019re in and then send relevant marketing emails to each group of prospects and customers.<\/p>\n<p>For example, they send emails containing information about homes in preferred areas to people who are looking to buy a house. When users have added certain houses to their wishlists, they send emails notifying them of price changes of their saved properties.<\/p>\n<p>For consumers who are close to finalizing a house, they send emails with information on financing options. Or for people who have opted for a mortgage, they send emails with information about mortgage loans.<\/p>\n<p>Using such a strategy, Zillow saw an 18% increase in their click-to-open rates and a <a href=\"https:\/\/iterable.com\/wp-content\/uploads\/2017\/04\/Iterable_CaseStudy_Zillow.pdf\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"14898\">161% increase<\/a>\u00a0in their email open rates.<\/p>\n<p><em><strong>Learn More:<\/strong><\/em><\/p>\n<ul>\n<li><em><a href=\"https:\/\/www.singlegrain.com\/user-experience\/the-complete-guide-to-getting-started-with-website-personalization\/\" data-lasso-id=\"14900\">The Complete Guide to Getting Started With Website Personalization<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/www.singlegrain.com\/email-marketing\/8-ideas-for-compelling-emails-to-send-during-the-holidays\/\" data-lasso-id=\"14901\">8 Ideas for Compelling Emails to Send During the Holidays<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/www.singlegrain.com\/email-marketing\/8-quick-tips-to-ensure-seo-friendly-emails\/\" data-lasso-id=\"14902\">8 Quick Tips to Ensure SEO-Friendly Emails<\/a><\/em><\/li>\n<\/ul>\n<h2 id=\"h.h99gw6oettom\">2) Personalize by Using Dynamic Content<\/h2>\n<p>A great way to personalize your emails is by using dynamic content.<\/p>\n<p><a href=\"https:\/\/www.omniconvert.com\/what-is\/dynamic-content\/#\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"14904\">Dynamic content<\/a>\u00a0is \u201cweb content that changes based on the behavior, preferences, and interests of the user. It refers to websites as well as e-mail content and is generated at the moment a user requests a page.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"540\" height=\"400\" class=\"wp-image-20312 aligncenter\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2019\/01\/pop-up-cu-variabila-weather.jpg\" alt=\"pop up cu variabila weather\" \/><\/p>\n<p>Using dynamic content saves you the effort of spending hours tweaking each email to make it relevant to your customers or prospects. Essentially, you need to draft only a single email, but you can customize portions of it based on the customer segment you\u2019re sending it to. The customer feels special because they\u2019re getting relevant information and offers delivered straight to their inbox.<\/p>\n<p>You can use dynamic content in your emails based on a variety of different data points you might have collected. For example, you can dynamically change the email content based on gender, location, preferences, past purchases, weather, loyalty program status, and many other parameters.<\/p>\n<p>Let\u2019s take a look at some examples of dynamic content in action.<\/p>\n<h3 id=\"h.fxq76u1eirdy\"><strong>Example: Adidas<\/strong><\/h3>\n<p>If you\u2019re a fashion retailer, you certainly wouldn\u2019t want to recommend your latest baby collection to Millennials or senior citizens.<\/p>\n<p>Adidas follows the same principle and uses dynamic content in their emails to display women\u2019s apparel recommendations to their female subscribers and men\u2019s apparel recommendations to male subscribers.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"917\" class=\"wp-image-20315 aligncenter\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2019\/01\/Personalized-content-sections-Adidas.gif\" alt=\"Personalized content sections Adidas\" \/><\/p>\n<p style=\"text-align: center;\"><em><a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/dynamic-content\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"14905\">Source<\/a><\/em><\/p>\n<h3 id=\"h.unp9f94s9e80\"><strong>Example: Virgin Holidays<\/strong><\/h3>\n<p>January is a very important period for travel service providers as many consumers want to escape the long nights and cold weather to go someplace nice and warm. In fact, for Virgin Holidays, January sales account for almost <a href=\"https:\/\/www.marketingweek.com\/2018\/11\/07\/how-virgin-holidays-personalised-emails-to-banish-the-january-blues\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"14906\">a third of their total revenue<\/a>.<\/p>\n<p>However, the uncertainty over <a href=\"https:\/\/www.bbc.com\/news\/uk-politics-32810887\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"14907\">Brexit<\/a>\u00a0caused many British people to put their travel plans on the back burner. And so, Virgin Holidays realized that they needed a new approach to their email marketing and it had to avoid being salesy. They used personalization to come up with more relevant offers for their prospects and customers.<\/p>\n<p>Using dynamic content, they made sure that every prospect or customer received an email that was tailored to their personal preference of travel destinations. And by making use of AI, they also came up with some compelling subject lines that were most likely to resonate with their audience and they also honed in on unique send times.<\/p>\n<p>As a result of this approach, they recorded <a href=\"https:\/\/www.marketingweek.com\/2018\/11\/07\/how-virgin-holidays-personalised-emails-to-banish-the-january-blues\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"14908\">70% greater opens<\/a>\u00a0and 65% greater clicks from their emails from the previous year. And not just that \u2013 they even saw an increase in their revenue by 49% over the previous year as a result of this personalized email campaign.<\/p>\n<p class=\"p1\"><b><p style=\"text-align: center;\"><a href=\"javascript:;\" class=\"button button--primary\" data-toggle=\"modal\" data-target=\"#getStartedModal\" data-gaevent=\"Clicked Homepage Hero Offer\" data-track-type=\"FC - Home Hero\"><span>Get My Free Marketing Plan<\/span><\/a><\/p><\/b><\/p>\n<h2 id=\"h.2pi9jp611th1\">3) Personalize with Product Recommendations<\/h2>\n<p>Personalized product recommendations can go a long way to show your customers that you really care for them. A study by Salesforce found that <a href=\"https:\/\/c1.sfdcstatic.com\/content\/dam\/web\/en_us\/www\/documents\/e-books\/state-of-the-connected-customer-report-second-edition2018.pdf\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"14909\">76% of customers<\/a>\u00a0expect businesses to understand their needs and preferences yet half don\u2019t feel that they are:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"631\" height=\"387\" class=\"wp-image-20317 aligncenter\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2019\/01\/SalesForce-customer-expectations.png\" alt=\"SalesForce customer expectations\" \/><\/p>\n<p>A great way of showing your customers that you understand their needs is to provide customized recommendations on what to buy next based on their past purchases. One way of doing this is to send your customers information or offers on related or complementary products.<\/p>\n<p>You could also take this a notch higher and send how-to guides that include information on related products or accessories. For example, if a customer has bought a shirt from your store, you could send them an email that includes a style guide on how to put together a complete ensemble using that shirt and other items from your store.<\/p>\n<p>This is a great strategy to not just show that you understand what they want, but to get some additional sales as well. How-to guides can drive your customers to purchase some of the other items you\u2019ve recommended in your emails so that they can create a complete ensemble.<\/p>\n<p>You can even help your customers save time from having to browse through your store this way. In fact, studies have found that <a href=\"https:\/\/www.infosys.com\/newsroom\/press-releases\/Documents\/genome-research-report.pdf\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"14910\">96% of people<\/a>\u00a0would like brands to help them discover new products to a certain extent.<\/p>\n<h3 id=\"h.61oz3gylij9g\"><strong>Example: J.Crew<\/strong><\/h3>\n<p>J.Crew, a women&#8217;s, men&#8217;s and children&#8217;s apparel and accessories store,\u00a0sends their customers emails that contain personalized product recommendations based on items they have already purchased. In the example below, you can see how they\u2019ve put together a style guide on how to create three complete looks using their leopard print skirt.<\/p>\n<p>The email includes three different looks \u2013 for work, for the weekend, and \u201cfor wherever\u201d \u2013 each complete with recommendations for tops, shoes and accessories. It also includes a discount to encourage more people to make purchases.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"493\" height=\"891\" class=\"wp-image-20310 aligncenter\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2019\/01\/pasted-image-0.png\" alt=\"pasted image 0\" \/><\/p>\n<p style=\"text-align: center;\"><em><a href=\"https:\/\/www.optimonk.com\/wp-content\/uploads\/2017\/02\/how-it-s-done-the-tie-waist-leopard-skirt-with-sylvana-durrett-680x5581.png\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"14911\">Source<\/a><\/em><em>\u00a0<\/em><\/p>\n<h3 id=\"h.20i0a5qcopn3\"><strong>Example: Amazon<\/strong><\/h3>\n<p>A company that has mastered the art of personalization is, of course, Amazon. The e-commerce giant keeps track of the products you\u2019ve purchased or even browsed on their site and, based on that data, they send you personalized recommendations of products you might like.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"798\" class=\"wp-image-20318 aligncenter\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2019\/01\/pasted-image-0-2.jpg\" alt=\"pasted image 0 2\" \/><\/p>\n<p style=\"text-align: center;\"><em><a href=\"https:\/\/www.amazon.com\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"14912\">Source<\/a><\/em><\/p>\n<p><em><strong>Learn More:<\/strong><\/em><\/p>\n<ul>\n<li><em><a href=\"https:\/\/www.singlegrain.com\/email-marketing\/beyond-the-newsletter-youve-got-their-email-now-what\/\" data-lasso-id=\"14913\">Beyond the Newsletter: You\u2019ve Got Their Email, Now What?<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/www.singlegrain.com\/email-marketing\/the-email-marketers-4-step-guide-to-gdpr-compliance\/\" data-lasso-id=\"14916\">The Email Marketer\u2019s 4-Step Guide to GDPR Compliance<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/www.singlegrain.com\/email-marketing\/14-ways-to-kickstart-your-mobile-email-marketing-campaign\/\" data-lasso-id=\"14917\">14 Ways to Kickstart Your Mobile Email Marketing Campaign<\/a><\/em><\/li>\n<\/ul>\n<h2 id=\"h.th4kzdabq71d\">4) Personalize with Special Offers<\/h2>\n<p>Instead of sending the same generic discounts and offers to everyone, why not personalize them according to the segment a customer belongs to? When consumers are exposed to offers that are more relevant to them, you\u2019re likely to notice an increase in your click-through rates as well as conversions.<\/p>\n<h3 id=\"h.5706jh5kkhf\"><strong>Example: PetCareRx<\/strong><\/h3>\n<p>PetCareRx is an online retailer with all kinds of products related to pets. Many of their products need to be reordered by customers every 3-12 months. They were using generic discounts and offers for all their customers which proved ineffective in the long run. So they took an innovative approach and decided to personalize their offers for their customers.<\/p>\n<p>Using <a href=\"https:\/\/www.singlegrain.com\/digital-marketing-analytics\/how-to-use-predictive-analytics-for-better-marketing-performance\/\" data-lasso-id=\"14918\">predictive analytics<\/a>, they were able to offer steep discounts via emails to customers who were less likely to buy and smaller discounts to those who were more likely to buy. As a result of this, their campaign response rates more than doubled without having to increase their marketing spend. In addition, their quarterly sales increased by <a href=\"https:\/\/blog.hubspot.com\/agency\/predictive-analytics-buy\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"14919\">38%<\/a>\u00a0and profits by 24%.<\/p>\n<h3 id=\"h.5n5nw0ehvl5v\"><strong>Example: Uber<\/strong><\/h3>\n<p>Uber uses a personalization strategy based on the location of their customers or the places they travel to most often. Based on such knowledge, they segment their customers and send them personalized offers and discounts.<\/p>\n<p>Here\u2019s one such email that they sent to a customer who frequently travels to San Francisco:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"566\" height=\"948\" class=\"wp-image-20309 aligncenter\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2019\/01\/uber-personalized-email-marketing-by-location-1.png\" alt=\"uber personalized email marketing by location 1\" \/><\/p>\n<p style=\"text-align: center;\"><em><a href=\"https:\/\/www.campaignmonitor.com\/assets\/uploads\/2018\/04\/uber-personalized-email-marketing-by-location.png\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"14920\">Source<\/a><\/em><\/p>\n<h2 id=\"h.84vamuxx0z6w\">Final Thoughts<\/h2>\n<p>These are just a few ways you can use personalization to increase the impact of your email marketing. A simple personalization tactic that does not require too much effort is to send your customers a reward or a discount on their birthdays or anniversaries. Not only is this a great way to show that you care about them, but also a great way to win their loyalty.<\/p>\n<p>Another way to personalize your offers for your customers is to track their purchases, especially for products that need to be replenished every few months. When it\u2019s time for the product to run out, you can send your customers personalized offers and remind them to reorder the product. Or you can even send emails to remind your customers who have abandoned their shopping carts to complete their purchases. The possibilities are endless.<\/p>\n<p>The only thing you need to remember is to make your emails as relevant as possible to the recipients you\u2019re sending them to. For more information on this, check out the infographic below:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/postfunnel.com\/wp-content\/uploads\/2018\/11\/How_Personalization_Can_Pay_Off_Your_Email_Marketing_Efforts_version_3.jpg\" \/><\/p>\n<div style=\"text-align: center;\">\n<div style=\"margin-bottom: 5px; margin-top: 5px;\"><em>Image courtesy: <a href=\"https:\/\/postfunnel.com\/amplify-email-marketing-personalization\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"14921\">Post Funnel<\/a><\/em><\/div>\n<\/div>\n<script type=\"text\/javascript\">\n\t\t\tjQuery(document).ready(function($) {\n\t\t\t\t\/\/ Delay Twitter widget loading by 6 seconds for performance\n\t\t\t\tsetTimeout(function() {\n\t\t\t\t\t$.getScript(\"https:\/\/platform.twitter.com\/widgets.js\");\n\t\t\t\t}, 6000);\n\t\t\t});\n\t\t\t<\/script><script type=\"text\/javascript\">\n\tjQuery(document).ready(function($) {\n\t\tconsole.log(\"Infogram\");\n\t\t!function(e,i,n,s){var t=\"InfogramEmbeds\",d=e.getElementsByTagName(\"script\")[0];if(window[t]&&window[t].initialized)window[t].process&&window[t].process();else if(!e.getElementById(n)){var o=e.createElement(\"script\");o.async=1,o.id=n,o.src=\"https:\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\",d.parentNode.insertBefore(o,d)}}(document,0,\"infogram-async\");\n\t});\n\t<\/script>","protected":false},"excerpt":{"rendered":"<p>Consider these email marketing stats: Email marketing has an average ROI of 3,800 percent. For every dollar invested, the average return is $38. Email is the third most influential source&#8230;<\/p>\n","protected":false},"author":251,"featured_media":20321,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"email marketing","_yoast_wpseo_title":"%%title%% %%page%%","_yoast_wpseo_metadesc":"Customers are bombarded with so much info that you need to cut through the noise. 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