{"id":19790,"date":"2018-11-21T08:00:20","date_gmt":"2018-11-21T16:00:20","guid":{"rendered":"http:\/\/www.singlegrain.com?p=19790&#038;preview=true&#038;preview_id=19790"},"modified":"2021-12-21T14:38:23","modified_gmt":"2021-12-21T22:38:23","slug":"3-ways-to-personalize-the-customer-journey-experience","status":"publish","type":"post","link":"https:\/\/www.singlegrain.com\/customer-journey\/3-ways-to-personalize-the-customer-journey-experience\/","title":{"rendered":"3 Ways to Personalize the Customer Journey Experience"},"content":{"rendered":"<p>Not many people like to journey alone, least of all your customers when making purchase decisions. And while <a href=\"https:\/\/www.singlegrain.com\/artificial-intelligence\/how-ai-is-shaping-the-future-of-content-marketing-and-personalization\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"14262\">personalization<\/a> has been topping the to-do lists\u00a0of a lot of online marketers, many are drawing the line at the easiest personalization tactics \u2014 like adding names to automated emails \u2014 and then calling it done.<\/p>\n<p>Although <a href=\"https:\/\/www.singlegrain.com\/email-marketing\/how-ai-helps-add-personalization-to-your-email-campaigns\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"14263\">email personalization<\/a> of that sort is useful, it\u2019s just one tiny part of a complex amalgam of marketing techniques designed to grow connections between your brand and your customers. But to really increase the customer\/brand bond, marketers should employ the full arsenal of personalizing techniques \u2014 in other words, producing experiences driven by data and relevant insights.<\/p>\n<p>These methods help generate the feeling you want your audience to experience when they think of your brand, and that translates into <a href=\"https:\/\/www.forbes.com\/sites\/shephyken\/2017\/10\/29\/personalized-customer-experience-increases-revenue-and-loyalty\/#647c83ef4bd6\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"14264\">loyalty and revenue<\/a>.<\/p>\n<p>So, let\u2019s take a look at a trifecta of personalization techniques that can help you walk with your customer, guiding him or her on every step of the <a href=\"https:\/\/www.woopra.com\/learn\/customer-journey-analytics\" data-lasso-id=\"14265\">marketing journey<\/a>.<\/p>\n<div class=\"sg-content-upgrade\"><div class=\"sg-content-upgrade--inner\"><b>Free Bonus Download:<\/b> Use this checklist to make sure you&#8217;re doing everything you can to get more conversions! <a href=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2018\/07\/15-Things-You-Can-Do-To-Increase-The-Numbers-In-Your-Funnel.pdf\" target=\"_blank\" class=\"sg-content-upgrade--cta\"><b>Click here to download it for free right now!<\/b><\/a><\/div><\/div>\n<h2><strong>3 Ways to Improve the Customer Journey Experience with Personalization<\/strong><\/h2>\n<p>If you\u2019re a smart marketer, you know that the customer journey should not just be a shove down the sales funnel. It should be a bona fide experience that\u2019s been tailored to the wants, needs and expectations of the customer.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19791\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2018\/11\/marketing-funnel.jpg\" alt=\"marketing funnel\" width=\"1600\" height=\"1131\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.singlegrain.com\/marketing-funnels\/how-to-guide-your-customers-through-the-marketing-funnel-with-interactive-content\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"14266\"><em>Source<\/em><\/a><\/p>\n<p>Here are three great ways to accomplish that journey in your next campaign.<\/p>\n<p><em><strong>Learn More:<\/strong><\/em><\/p>\n<ul>\n<li><em><a href=\"https:\/\/www.singlegrain.com\/user-experience\/the-complete-guide-to-getting-started-with-website-personalization\/\" data-lasso-id=\"14267\">The Complete Guide to Getting Started With Website Personalization<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/www.singlegrain.com\/email-marketing\/what-your-email-data-says-about-your-customers\/\" data-lasso-id=\"14269\">Buyer\u2019s Journey 101: What Your Email Data Says About Your Customers<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/www.singlegrain.com\/buyer-personas\/complete-guide-developing-using-buyer-personas\/\" data-lasso-id=\"14270\">Attract the Right Prospects With Buyer Personas (Includes Step-by-Step Templates!)<\/a><\/em><\/li>\n<\/ul>\n<h3><strong>1) Segment Your Customer Base<\/strong><\/h3>\n<p>Enough can\u2019t be said about the power of the segmentation process in email marketing, yet many email marketers aren\u2019t taking advantage\u00a0of this powerful technique.<\/p>\n<p>Among<a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/2018-email-marketing-industry-report\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"14272\">\u00a0<\/a><a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/2018-email-marketing-industry-report\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"14273\">those who do use email segmentation:<\/a><\/p>\n<ul>\n<li>39% see increases in their open rates<\/li>\n<li>28% notice their opt-out and unsubscribe numbers decreasing<\/li>\n<li>24% note better email delivery rates, better leads, and the mother lode \u2014 increased revenue<\/li>\n<\/ul>\n<p>Let\u2019s look at one reason this is happening. According to<a href=\"http:\/\/success.adobe.com\/assets\/en\/downloads\/whitepaper\/13926.digital_index_loyal_shoppers_report.pdf\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"14274\">\u00a0<\/a><a href=\"http:\/\/success.adobe.com\/assets\/en\/downloads\/whitepaper\/13926.digital_index_loyal_shoppers_report.pdf\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"14275\">Adobe\u2019s Digital Index<\/a>, 41% of online sales are generated by 8% of repeat customers:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19792\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2018\/11\/Revenue-distribution-among-repeat-customers.png\" alt=\"Revenue distribution among repeat customers\" width=\"642\" height=\"306\" \/><\/p>\n<p>That\u2019s the loyalty part of the marketing equation at work.<\/p>\n<p>By using <a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/2018\/06\/why-personalized-email-marketing-is-essential-to-customer-retention\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"14276\">behavioral tracking<\/a>\u00a0and other relevant data, you can target your email customers to help boost your email\u2019s relevance and let your audience know you\u2019re tuned into \u2014 and care about \u2014 their needs.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19795\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2018\/11\/10-Behavioral-Segmentation-Methods-Types-1.png\" alt=\"10-Behavioral-Segmentation-Methods-Types\" width=\"844\" height=\"422\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.pointillist.com\/blog\/behavioral-segmentation\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"14277\"><em>Source<\/em><\/a><\/p>\n<p>Some<a href=\"https:\/\/www.pointillist.com\/blog\/behavioral-segmentation\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"14278\">\u00a0<\/a><a href=\"https:\/\/www.pointillist.com\/blog\/behavioral-segmentation\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"14279\">data<\/a>\u00a0that\u2019s useful for segmentation includes:<\/p>\n<p><strong>Purchasing Behavior<\/strong><\/p>\n<p>When your customers reach specific spending levels, they\u2019re taken on a customized VIP journey that gives them added benefits like coupons, awards and special discounts. You can also use their past purchases to recommend additional items of interest.<\/p>\n<p>Some experts\u00a0recommend\u00a0breaking down customer behavior into \u201c<a href=\"https:\/\/www-granify-com.cdn.ampproject.org\/c\/s\/www.granify.com\/blog\/smart-behavioral-marketing-examples-for-ecommerce?hs_amp=true\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"14280\">personality types<\/a>,\u201d like:<\/p>\n<ul>\n<li>Persuadable buyers<\/li>\n<li>Buyers that need proof<\/li>\n<li>Risk-averse buyers<\/li>\n<li>Price-conscious buyers<\/li>\n<li>Buyers who research before purchasing<\/li>\n<li>Buyers who don\u2019t have an urgent need<\/li>\n<\/ul>\n<p>This is by no means an exclusive list, but it\u2019s a great peek into the array of purchasing behaviors you can use to create segments for your marketing efforts.<\/p>\n<p><em><strong>Learn More:<\/strong><\/em><\/p>\n<ul>\n<li><em><a href=\"https:\/\/www.singlegrain.com\/blog-posts\/content-marketing\/how-to-optimize-your-content-strategy-with-a-buyers-journey\/\" data-lasso-id=\"14281\">How to Optimize Your Content Strategy with the Buyer\u2019s Journey<\/a><\/em><em><br \/>\n<\/em><\/li>\n<li><em><a href=\"https:\/\/www.singlegrain.com\/email-marketing\/how-ai-helps-add-personalization-to-your-email-campaigns\/\" data-lasso-id=\"14283\">How AI Helps Add Personalization to Your Email Campaigns<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/www.singlegrain.com\/marketing-strategy\/7-segmentation-mistakes-that-will-cost-your-business-money\/\" data-lasso-id=\"14271\">7 Segmentation Mistakes that Will Cost Your Business Money<\/a><\/em><em><strong><br \/>\n<\/strong><\/em><\/li>\n<\/ul>\n<p><strong>Stage of the Journey<\/strong><\/p>\n<p>You can also segment your audience based on where your customers are in the marketing journey, which allows you to provide content that\u2019s relevant to each stage.<\/p>\n<p>For example, you could provide awareness content like video ads for the new subscriber or persuasive content like case studies for those getting close to making a purchase.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17343\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2018\/06\/Single-Grain-Marketing-Funnel2.jpg\" alt=\"Marketing Funnel type of content\" width=\"560\" height=\"315\" \/><\/p>\n<p><strong>Benefit Seeking<\/strong><\/p>\n<p>If you segment according to the benefits your audience is seeking, you\u2019ll be able to offer more relevant products that are personalized to each segment. For example, a retailer could segment their audience into groups of those seeking low prices, high quality, organic materials or even designer name brands.<\/p>\n<p>While purchasing behavior, journey stage and benefits are just a few of the ways you can fine-tune your audience segments, other options include:<\/p>\n<ul>\n<li>By loyalty<\/li>\n<li>By usage level<\/li>\n<li>By experience (satisfied vs. unsatisfied customers)<\/li>\n<li>By interest<\/li>\n<li>By engagement level<\/li>\n<\/ul>\n<p>There are a number of ways to divide your audience into the most relevant, related groups so you can market to them more personally \u2014 and efficiently.<\/p>\n<div class=\"sg-content-upgrade\"><div class=\"sg-content-upgrade--inner\"><b>Free Bonus Download:<\/b> Use this checklist to make sure you&#8217;re doing everything you can to get more conversions! <a href=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2018\/07\/15-Things-You-Can-Do-To-Increase-The-Numbers-In-Your-Funnel.pdf\" target=\"_blank\" class=\"sg-content-upgrade--cta\"><b>Click here to download it for free right now!<\/b><\/a><\/div><\/div>\n<h3><strong>2) Personalize Your Brand<\/strong><\/h3>\n<p>Supercharging the personalization experience for your customers is not just about fine-tuning the marketing product that lands in their inbox \u2014 it\u2019s about forging real connections.<\/p>\n<p>There\u2019s no better way to do that than to send marketing emails from a real person in your organization rather than from a simple outbox address. When<a href=\"https:\/\/neilpatel.com\/blog\/6-email-personalization-techniques\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"14285\">\u00a0<\/a><a href=\"https:\/\/neilpatel.com\/blog\/6-email-personalization-techniques\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"14286\">HubSpot did this<\/a>, they saw their click-through rate jump from 0.73% to 0.96% with an additional 292 clicks added to the total:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19793\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2018\/11\/hubspot-cta-red.png\" alt=\"hubspot personalization\" width=\"628\" height=\"673\" \/><\/p>\n<p>Customers want to interact with real, flesh-and-blood people and their behavior shows it.<\/p>\n<p>If you want to add even more power to those \u201cfrom-a-real-human\u201d emails, experiment with the tone and language of the emails themselves, adding pronouns like \u201cI,\u201d \u201cour,\u201d and \u201cwe\u201d to speak directly to your prospect.<\/p>\n<p>To keep your interaction consistent, make sure your landing pages match the expectations\u00a0you\u2019ve created in your email audience. For example, using one strong CTA in your email that sends customers to an \u201caction\u201d landing page that matches the message, tone and design of your email provides a smoother and more cohesive experience.<\/p>\n<p>Ensuring that you have a bespoke email \u2014 and landing page \u2014 for each segment\u00a0of your customer base amps up the power of this technique further. When fitness company<a href=\"https:\/\/www.houseofkaizen.com\/conversion-rate-optimisation\/clients-and-case-studies\/nuffield-health?%2Fconversion-rate-optimisation%2Fclients-and-case-studies%2Fnuffield-health%2F=\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"14287\">\u00a0<\/a><a href=\"https:\/\/www.houseofkaizen.com\/conversion-rate-optimisation\/clients-and-case-studies\/nuffield-health?%2Fconversion-rate-optimisation%2Fclients-and-case-studies%2Fnuffield-health%2F=\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"14288\">Nuffield Health<\/a>\u00a0employed this email\/landing page match method in a new campaign, their conversion rate shot up from 1% to 8%.<\/p>\n<p><em><strong>Learn More:<\/strong><\/em><\/p>\n<ul>\n<li><em><a href=\"https:\/\/www.singlegrain.com\/customers\/5-ways-you-can-use-your-thank-you-pages-to-boost-conversions\/\" data-lasso-id=\"14289\">5 Ways You Can Use Your Thank You Pages to Boost Conversions<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/www.singlegrain.com\/education\/how-to-create-a-persona-driven-content-strategy-for-online-education\/\" data-lasso-id=\"14290\">How to Create a Persona-Driven Content Strategy for Online Education<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/www.singlegrain.com\/customers\/4-bullet-proof-ways-to-increase-customer-retention\/\" data-lasso-id=\"14292\">4 Bullet-Proof Ways to Increase Customer Retention (and Increase Sales!)<\/a><\/em><\/li>\n<\/ul>\n<h3><strong>3) Pull the Trigger on Emails<\/strong><\/h3>\n<p>We talked about segmenting your audience based on behaviors earlier, and here\u2019s another reason\u00a0this pays off: Sending <a href=\"https:\/\/neilpatel.com\/blog\/6-email-personalization-techniques\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"14293\">emails triggered by behavior<\/a> has a 152% higher open rate.<\/p>\n<p>If you take these automated trigger emails and personalize them, you\u2019ve got a highly openable email marketing tool that will also capitalize on the growing relationship between you and your customer to prompt action.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/auqz5I4Nbm4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Let\u2019s look at some of the ways\u00a0<a href=\"https:\/\/instapage.com\/blog\/trigger-emails\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"14294\">trigger emails<\/a> promote conversation \u2014 and a relationship \u2014 between you and your sales prospects or customers:<\/p>\n<p><strong>Onboarding<\/strong><\/p>\n<p><a href=\"https:\/\/neilpatel.com\/blog\/persuasive-saas-onboarding-emails\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"14295\">Onboarding emails<\/a>\u00a0help welcome your customers to your brand and guide them through the process of settling in.<\/p>\n<p>These emails may include \u201cbadge\u201d emails that celebrate your customer\u2019s completion of a required step in the onboarding process or just a warm welcome. Or they could answer common or anticipated questions pertinent to your product or service.<\/p>\n<p><strong>Staying in Touch<\/strong><\/p>\n<p>After a welcome sequence, many email marketers<a href=\"https:\/\/instapage.com\/blog\/trigger-emails\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"14296\">\u00a0<\/a><a href=\"https:\/\/instapage.com\/blog\/trigger-emails\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"14297\">stop the conversation<\/a>\u00a0cold.<\/p>\n<p>Instead, offer your customers additional relevant content, ask them questions about their experience or answer pertinent product- or service-related questions to keep your brand in their inbox \u2014 and in their thoughts.<\/p>\n<p><strong>Finishing Transactions<\/strong><\/p>\n<p>Send<a href=\"https:\/\/blog.hubspot.com\/customers\/difference-between-transactional-and-marketing-email\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"14298\">\u00a0<\/a><a href=\"https:\/\/blog.hubspot.com\/customers\/difference-between-transactional-and-marketing-email\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"14299\">transactional emails<\/a>\u00a0when your customer is hung up on an onboarding step, has forgotten to make a payment or wishes to cancel.<\/p>\n<p>These emails allow you to show off your customer service department and show that you care. While not technically marketing emails, they\u2019re still an important way to interact on a personal level with your customers and foster ongoing business.<\/p>\n<p><strong>Staying Engaged<\/strong><\/p>\n<p>If your customer has fallen by the wayside, help them get back onboard with a series of<a href=\"https:\/\/blog.hubspot.com\/marketing\/10-examples-of-effective-re-engagement-emails\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"14300\">\u00a0<\/a><a href=\"https:\/\/blog.hubspot.com\/marketing\/10-examples-of-effective-re-engagement-emails\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"14301\">re-engagement emails<\/a>, personalized to let them know you miss them:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19796\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2018\/11\/re-engagement-email-by-Urban-Outfitters.jpg\" alt=\"re-engagement email by Urban Outfitters\" width=\"522\" height=\"1018\" \/><\/p>\n<p>Offering similar products, querying if your customers have questions, or just sending a simple reminder can often jump-start the marketing experience again and get your sales funnel moving.<\/p>\n<p><em><strong>Learn More:<\/strong><\/em><\/p>\n<ul>\n<li><em><a href=\"https:\/\/www.singlegrain.com\/marketing-funnels\/how-to-guide-your-customers-through-the-marketing-funnel-with-interactive-content\/\" data-lasso-id=\"14302\">How to Guide Your Customers Through the Marketing Funnel with Interactive Content<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/www.singlegrain.com\/seo\/how-to-understand-searcher-intent-and-use-it-to-boost-seo-rankings\/\" data-lasso-id=\"14304\">How to Understand Searcher Intent and Use It to Boost SEO Rankings<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/www.singlegrain.com\/email-marketing\/cold-emailing-outbound-sales-automation-tools\/\" data-lasso-id=\"14305\">The 8 Best Outbound Sales Automation Tools for Cold Emailing<\/a><\/em><\/li>\n<\/ul>\n<p><strong>Rewarding Loyalty<\/strong><\/p>\n<p>Remember, 41% of sales are generated by your top 8% of customers, so reward these highly engaged individuals with personalized messages that offer rewards, discounts or other unique benefits.<\/p>\n<p>You can send these<a href=\"https:\/\/www.salesforce.com\/blog\/2014\/03\/5-emails-your-loyalty-program-should-be-sending.html\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"14308\">\u00a0<\/a><a href=\"https:\/\/www.salesforce.com\/blog\/2014\/03\/5-emails-your-loyalty-program-should-be-sending.html\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"14309\">loyalty emails<\/a>\u00a0at specific times \u2014 like anniversaries and birthdays \u2014 for increased personalization. You can also show customers you\u2019re delighted by their participation by reminding them about expiring loyalty rewards, upcoming rewards or re-inviting them to act on a lapsed offer.<\/p>\n<p>Smart marketers will use a variety of these trigger emails, neatly dovetailed with their customer segments for highest impact.<\/p>\n<div class=\"sg-content-upgrade\"><div class=\"sg-content-upgrade--inner\"><b>Free Bonus Download:<\/b> Use this checklist to make sure you&#8217;re doing everything you can to get more conversions! <a href=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2018\/07\/15-Things-You-Can-Do-To-Increase-The-Numbers-In-Your-Funnel.pdf\" target=\"_blank\" class=\"sg-content-upgrade--cta\"><b>Click here to download it for free right now!<\/b><\/a><\/div><\/div>\n<h2><strong>Keep an Eye on Technology for Further Developments in Personalization<\/strong><\/h2>\n<p>Employing personalization will give you a way to serve as a friendly tour guide on your customer\u2019s sales journey \u2014 increasing loyalty and revenue as you move through your funnel.<\/p>\n<p>However, keeping an eye on changes in technology is advised as opportunities for personalization increase and become more impactful. For example,<a href=\"https:\/\/litmus.com\/blog\/top-email-design-trends\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"14310\">\u00a0<\/a><a href=\"https:\/\/litmus.com\/blog\/top-email-design-trends\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"14311\">interactive emails<\/a>\u00a0are trending upwards, where your customers can interact with on-screen animation that guides them through a CTA, onboarding or other funnel-related tasks.<\/p>\n<p>Gamification is also on the rise. This refers to the technique of integrating some elements of game-playing such as competing and scoring points in an interactive way to encourage customer participation. <a href=\"https:\/\/litmus.com\/blog\/how-we-used-email-gamification-to-promote-our-conference\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"14312\">Gamifying<\/a> your\u00a0personalized marketing emails can help you engage, educate and inspire your audience.<\/p>\n<p>There\u2019s no doubt that evolving technology will provide digital marketers with even more ways to interact on a close and personal level with customers in a meaningful way. And the more personal your marketing, the more likely your interaction will enable you to cultivate \u2014 and nurture \u2014 a mutually-beneficial relationship with your customers.<\/p>\n<script type=\"text\/javascript\">\n\t\t\tjQuery(document).ready(function($) {\n\t\t\t\t\/\/ Delay Twitter widget loading by 6 seconds for performance\n\t\t\t\tsetTimeout(function() {\n\t\t\t\t\t$.getScript(\"https:\/\/platform.twitter.com\/widgets.js\");\n\t\t\t\t}, 6000);\n\t\t\t});\n\t\t\t<\/script><script type=\"text\/javascript\">\n\tjQuery(document).ready(function($) {\n\t\tconsole.log(\"Infogram\");\n\t\t!function(e,i,n,s){var t=\"InfogramEmbeds\",d=e.getElementsByTagName(\"script\")[0];if(window[t]&&window[t].initialized)window[t].process&&window[t].process();else if(!e.getElementById(n)){var o=e.createElement(\"script\");o.async=1,o.id=n,o.src=\"https:\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\",d.parentNode.insertBefore(o,d)}}(document,0,\"infogram-async\");\n\t});\n\t<\/script>","protected":false},"excerpt":{"rendered":"<p>Not many people like to journey alone, least of all your customers when making purchase decisions. And while personalization has been topping the to-do lists\u00a0of a lot of online marketers,&#8230;<\/p>\n","protected":false},"author":240,"featured_media":19797,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"customer journey","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Personalization translates to\u00a0loyalty and revenue. 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