{"id":19065,"date":"2018-09-12T08:00:39","date_gmt":"2018-09-12T15:00:39","guid":{"rendered":"http:\/\/www.singlegrain.com?p=19065&#038;preview=true&#038;preview_id=19065"},"modified":"2023-06-29T13:29:16","modified_gmt":"2023-06-29T20:29:16","slug":"ultimate-guide-youtube-advertising","status":"publish","type":"post","link":"https:\/\/www.singlegrain.com\/video-marketing\/ultimate-guide-youtube-advertising\/","title":{"rendered":"The Ultimate Guide to YouTube Advertising in 2025"},"content":{"rendered":"<p>There\u2019s no doubt that video is taking over. Although marketing predictions for each year always state that we need to gear up for \u201cthe year of video,\u201d don\u2019t be tricked into thinking video is just a marketing fad.<\/p>\n<ul>\n<li>As many as <a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics-2018\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"57972\">78%<\/a> of marketers say that\u00a0<u>video gives them a good ROI<\/u><\/li>\n<li><a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics-2018\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"13325\">99%<\/a> of businesses who use video say they will continue to do so<\/li>\n<li>There are over <a href=\"https:\/\/www.mushroomnetworks.com\/infographics\/youtube---the-2nd-largest-search-engine-infographic\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"13326\">3 billion<\/a> searches per month<\/li>\n<li>Almost <u><a href=\"https:\/\/www.youtube.com\/yt\/about\/press\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"13327\">one third of Internet users<\/a> (1 billion people!) visit YouTube daily<\/u><\/li>\n<li>YouTube is the most <u><a href=\"https:\/\/go.forrester.com\/blogs\/the-data-digest-among-youth-facebook-is-falling-behind\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"13328\">popular social media platform for teenagers<\/a><\/u><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19066\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2018\/08\/Online-Youth-Social-Platforms.png\" alt=\"Online Youth Social Platforms\" width=\"588\" height=\"322\" \/><\/p>\n<p style=\"text-align: center;\"><em><a href=\"https:\/\/go.forrester.com\/blogs\/the-data-digest-among-youth-facebook-is-falling-behind\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"13329\">Source<\/a><\/em><\/p>\n<p>Considering that YouTube is the <u><a href=\"https:\/\/www.mushroomnetworks.com\/infographics\/youtube-the-2nd-largest-search-engine-infographic\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"13330\">second largest search engine<\/a><\/u>\u00a0in the world, you\u2019re definitely missing out if you\u2019re not using this popular video platform to promote your product or service to potential customers.<\/p>\n<p>In this guide, you\u2019ll learn everything you need to know about advertising on YouTube \u2014 from getting started to advanced targeting techniques to get the most out of your cash!<\/p>\n<p class=\"p1\" style=\"text-align: center;\"><b><p style=\"text-align: center;\"><a href=\"javascript:;\" class=\"button button--primary\" data-toggle=\"modal\" data-target=\"#getStartedModal\" data-gaevent=\"Clicked Homepage Hero Offer\" data-track-type=\"FC - Home Hero\"><span>Book My FREE YouTube Advertising Consultation<\/span><\/a><\/p>\u00a0<\/b><\/p>\n<h2>How to Get Started with YouTube Advertising<\/h2>\n<p>If you\u2019re frantically Googling \u201cYouTube advertising for beginners,\u201d firstly: you\u2019re not alone.<\/p>\n<p>Marketers have been able to use <u><a href=\"https:\/\/youtube.googleblog.com\/2007\/08\/you-drive-youtube-experience.html\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"13331\">YouTube ads since August, 2007<\/a><\/u>, but there\u2019s still a mysterious cloud surrounding how YouTube ads actually work. Brace yourself for a pretty shocking fact:<\/p>\n<span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fwww.singlegrain.com%2Fvideo-marketing%2Fultimate-guide-youtube-advertising%2F&#038;text=Video%20advertising%20on%20YouTube%20is%20different%20from%20other%20platforms%20like%20Google%20or%20Facebook%20Ads%20because%20of%20the%20way%20a%20view%20is%20counted%3A%20You%20only%20pay%20for%20a%20view%20if%20the%20user%20passes%20the%2030-second%20mark%20or%20watches%20the%20entire%20video.%20&#038;via=singlegrain&#038;related=singlegrain' target='_blank'rel=\"noopener noreferrer\">Video advertising on YouTube is different from other platforms like Google or Facebook Ads because of the way a view is counted: You only pay for a view if the user passes the 30-second mark or watches the entire video.  <\/a><\/span><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fwww.singlegrain.com%2Fvideo-marketing%2Fultimate-guide-youtube-advertising%2F&#038;text=Video%20advertising%20on%20YouTube%20is%20different%20from%20other%20platforms%20like%20Google%20or%20Facebook%20Ads%20because%20of%20the%20way%20a%20view%20is%20counted%3A%20You%20only%20pay%20for%20a%20view%20if%20the%20user%20passes%20the%2030-second%20mark%20or%20watches%20the%20entire%20video.%20&#038;via=singlegrain&#038;related=singlegrain' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Share on X<\/a><\/span>\n<p>Anything under that threshold is free.<\/p>\n<p>If you fancy taking advantage of this unique pricing structure, here\u2019s how you can <a href=\"https:\/\/www.youtube.com\/watch?v=cmAWkEmc8BM\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"13332\">get started with advertising on YouTube<\/a>:<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/cmAWkEmc8BM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>To summarize:<\/strong><\/p>\n<ul>\n<li><u><a href=\"https:\/\/ads.google.com\/home\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"13333\">Create a Google Ads account<\/a><\/u>\u00a0and learn how both the targeting methods and ad formats work, since YouTube ads are run through this platform.<\/li>\n<li>Promote something based on your audience\u2019s interest \u2014 using a model that combines display keywords and in-market lists \u2014 to find people who are showing purchasing behaviors.<\/li>\n<li>Broaden your targeting placements, and expand as you collect initial results.<\/li>\n<\/ul>\n<p>Granted, setting up a YouTube advertising campaign can be tricky if you\u2019ve not got much experience with the Google Ad platform (<em>formerly known as Google AdWords<\/em>), but it\u2019s not impossible. Take your time when getting started and don\u2019t try to rush things.<\/p>\n<p><strong>Learn More:<\/strong><\/p>\n<ul>\n<li><em><a href=\"https:\/\/www.singlegrain.com\/video-marketing\/why-youtube-advertising-is-low-hanging-fruit-for-marketers\/\" data-lasso-id=\"13335\">Why YouTube Advertising Is Low-Hanging Fruit for Marketers<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/www.singlegrain.com\/video-marketing\/7-seo-tools-for-better-youtube-marketing\/\" data-lasso-id=\"13336\">These 7 SEO Tools Are Your Secret YouTube Marketing Weapon<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/www.singlegrain.com\/advertising\/youtube-ad-types\/\" target=\"_blank\" rel=\"noopener\" data-uw-styling-context=\"true\" data-lasso-id=\"48812\">How to Pick the Right YouTube Ad Types for Your E-commerce Business<\/a><\/em><\/li>\n<\/ul>\n<h2>The 4 Main YouTube Advertising Formats<\/h2>\n<p>Are you ready to create your first ad but unsure on which format you should use? We\u2019re not surprised.<\/p>\n<p>There are three types of YouTube ads \u2014 all of which have their own requirements, benefits and use cases.<\/p>\n<h3><strong>1. Pre-Roll Video Ads<\/strong><\/h3>\n<p>This type of YouTube video ad is shown before a video, and runs about 30 seconds.<\/p>\n<p>They\u2019re charged per click, meaning you only pay for the total number of clicks generated, rather than the number of video views.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"494\" class=\"wp-image-19063\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2018\/08\/pre-roll-youtube-ad.jpg\" alt=\"pre roll youtube ad\" \/><\/p>\n<p>Since these ads are charged per-click, they\u2019re usually the most cost-effective for campaigns focused around on-site conversions such as link clicks or to <u><a href=\"https:\/\/www.singlegrain.com\/video-marketing\/how-to-grow-your-youtube-subscribers-without-spending-a-ton-of-money\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"13338\">grow your subscriber list<\/a><\/u>.<\/p>\n<h3><strong>2. In-Stream Ads<\/strong><\/h3>\n<p>If you\u2019ve selected TrueView ads to form the basis of your YouTube advertising campaign, your videos will be shown to users before they view a normal video.<\/p>\n<p>You\u2019ll be charged per view for these ads and there\u2019s no upper time limit.<\/p>\n<p>But here\u2019s the catch: Whoever\u2019s viewing your ad has the opportunity to skip your video after five seconds, as shown in this example:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"869\" height=\"493\" class=\"wp-image-19061\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2018\/08\/in-stream-youtube-ad.jpg\" alt=\"in stream youtube ad\" \/><\/p>\n<p>Although you\u2019ve got more space to play with, you\u2019ve got less chance of encouraging someone to watch the entire video, especially if the first five seconds don\u2019t grab their attention.<\/p>\n<p>That\u2019s why these ads are usually best for generating brand awareness.<\/p>\n<h3><strong>3. Bumper Ads<\/strong><\/h3>\n<p>If you don\u2019t fancy creating longer videos to promote via YouTube ads, don\u2019t worry. You\u2019re able to use the bumper ad format to show a six-second, non-skippable clip before a regular video:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"870\" height=\"494\" class=\"wp-image-19062\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2018\/08\/bumper-youtube-ads.png\" alt=\"bumper youtube ads\" \/><\/p>\n<p>You might not think that six seconds is enough time to grab your audience\u2019s attention when running video marketing campaigns on YouTube, but Google found just the opposite: in 300 bumper campaigns, <a href=\"https:\/\/www.thinkwithgoogle.com\/products\/bumper-ads\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"13339\">90% drove a significant lift in ad recall<\/a> \u2014 making them a fantastic format to use if you\u2019re looking to boost brand awareness.<\/p>\n<h3><strong>4. In-Display Ads<\/strong><\/h3>\n<p>If you don\u2019t want to advertise within the video itself, in-display ads are your best bet.<\/p>\n<p>Charged on a per-view basis whenever someone clicks the link, in-display YouTube ads are shown on the right-hand side of a user\u2019s screen \u2014 like this example:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"421\" height=\"315\" class=\"wp-image-19064 aligncenter\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2018\/08\/in-display-youtube-ad.png\" alt=\"in display youtube ad\" \/><\/p>\n<p>Despite the name, in-display ads aren\u2019t the most prominent type of YouTube ad. Users are able to bypass your advert altogether if they\u2019re only interested in watching the video they\u2019re currently viewing, but they\u2019re a good option if you\u2019re looking to boost conversion rates.<\/p>\n<p>The person who\u2019s clicked on your in-display ad has done so by choice, meaning that they\u2019re already interested, and therefore potentially easier to convert.<\/p>\n<p style=\"text-align: center;\"><b><p style=\"text-align: center;\"><a href=\"javascript:;\" class=\"button button--primary\" data-toggle=\"modal\" data-target=\"#getStartedModal\" data-gaevent=\"Clicked Homepage Hero Offer\" data-track-type=\"FC - Home Hero\"><span>Book My FREE YouTube Advertising Consultation<\/span><\/a><\/p>\u00a0<\/b><\/p>\n<h2>How to Produce the Perfect Creative for YouTube Ads<\/h2>\n<p>Now that you\u2019ve selected the perfect YouTube advertising format for your product or service, it\u2019s time to think about the overall creative of your video, which is often referred to as one of the most important aspects of your entire campaign.<\/p>\n<p>Creating a video that\u2019s enjoyable to watch is the basis of any successful YouTube video campaign. After all, you can\u2019t expect to see results if you aren\u2019t encouraging people to listen to whatever you\u2019re saying.<\/p>\n<p>This awesome video, with <a href=\"https:\/\/www.youtube.com\/watch?v=5rzYeLrXVo4\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"13340\">Noah Scott from the Single Grain team<\/a>, shares how you can meet the criteria of a perfect YouTube ad:<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/5rzYeLrXVo4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Here\u2019s the checklist you\u2019ll need when nailing the creative of your video ad:<\/p>\n<ul>\n<li>Make the first 5-8 seconds engaging. After this point, people decide if they want to skip your ad or continue watching.<\/li>\n<li>Replicate the language, cinematography and personality of the industry you\u2019re looking to advertise to so you can tailor it to what they want.<\/li>\n<li>Design a thumbnail for your YouTube ad that fits this industry, too.<\/li>\n<li>Focus on explaining one key point to avoid overwhelming your viewer.<\/li>\n<li>Tell a story to engage your audience, but make sure it\u2019s relevant and fits within the time you\u2019ve got.<\/li>\n<\/ul>\n<p><strong>Learn More:\u00a0<\/strong><\/p>\n<ul>\n<li><em><a href=\"https:\/\/www.singlegrain.com\/blog-posts\/how-to-make-a-video-that-people-will-watch-til-the-end\/\" data-lasso-id=\"13341\">How to Make a Video That People Will Watch Til the End<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/www.singlegrain.com\/video-marketing\/how-to-research-your-audience-for-an-explainer-video\/\" data-lasso-id=\"13342\">How to Research Your Audience Before Producing an Explainer Video<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/www.singlegrain.com\/video-marketing\/9-tips-to-close-sales-with-video-content\/\" data-lasso-id=\"13343\">9 Tips to Close Sales with Video Content<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/www.singlegrain.com\/blog\/10-useful-types-of-video-content-viewers-love\/\" data-lasso-id=\"13344\">12 Engaging Types of Video Content that Viewers Love to Watch<\/a><\/em><\/li>\n<\/ul>\n<h2>Key Metrics to Track for Your YouTube Ad Campaigns<\/h2>\n<p>As soon as your YouTube campaigns are up and running, you might be eager to check in and see how they\u2019re performing.<\/p>\n<p>YouTube recommends that advertisers <u><a href=\"https:\/\/support.google.com\/google-ads\/answer\/3063482?co=ADWORDS.IsAWNCustomer%3Dfalse&amp;hl=en\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"13345\">link their YouTube campaigns to Google Ads<\/a><\/u>\u00a0to see deeper insights. But if you sign into this dashboard to analyze your ad, you might not have a clue what to look for \u2014 or if the results you\u2019re getting are good, compared to the industry average.<\/p>\n<p>(We don\u2019t blame you, it can be tricky to navigate the dashboard if it\u2019s your first time using it!)<\/p>\n<p>Here are the key metrics you\u2019ll need to track in the Google Ads dashboard:<\/p>\n<ul>\n<li><strong>Impressions<\/strong>: How many people were exposed to your video?<\/li>\n<li><strong>Views<\/strong>: How many people watched past the 30-second mark?<\/li>\n<li><strong>View rate<\/strong>: What percentage of people who were shown the ad viewed it?<\/li>\n<li><strong>Cost-per-click (CPC): <\/strong>How much are you spending for every link click from the ad?<\/li>\n<li><strong>Cost-per-view (CPV): <\/strong>How much are you spending for each 30-second view?<\/li>\n<li><strong>Earned actions<\/strong>: How many people subscribed to your channel, visited your website or liked your video as a result of the ad?<\/li>\n<\/ul>\n<h2>5\u00a0Tips for Improving Your YouTube Ad View Rate<\/h2>\n<p>If you&#8217;ve noticed that your campaigns aren\u2019t performing as well as expected, there\u2019s one thing you can do: try to increase the volume of people who are watching your video past the 30-second mark.<\/p>\n<p>Think about it: If someone is engaged enough to view the majority of your video, your business has them hooked. You\u2019ve done enough to make them stick around and your chances of collecting more \u2018earned actions\u2019 will automatically increase.<\/p>\n<p>And, because engaged customers are <u><a href=\"https:\/\/sessioncam.com\/customer-engagement-stats-2016\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"13346\">more likely to spend more<\/a><\/u>, an uplift in ad view rate could boost the ROI of your entire video marketing campaign.<\/p>\n<p>5 tips for improving your YouTube ad:<\/p>\n<ul>\n<li><strong>A\/B test your creative<\/strong><\/li>\n<li><strong>Campaign level settings<\/strong><\/li>\n<li><strong>Trim fat<\/strong><\/li>\n<li><strong>Try out alpha beta custom affinity audiences<\/strong><\/li>\n<li><strong>Ninja (management) placements<\/strong><\/li>\n<\/ul>\n<p>Watch this video from Andrew Bloom to learn more about these five awesome <a href=\"https:\/\/www.youtube.com\/watch?v=-odkU1H313E\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"13347\">tips to improve video view rates<\/a> on your YouTube video campaigns:<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/-odkU1H313E\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>Advanced Targeting Techniques to Improve Your YouTube Ads<\/h2>\n<p>Hands down, the best way to improve your ad rate is to make sure you\u2019re positioning it in front of the right people. You can\u2019t expect 80% of your impressions to turn into a 30-second view if they\u2019re not interested in the topic you\u2019re discussing, right?<\/p>\n<p>That\u2019s why we\u2019ve pulled in Ramsey Elhadry, from the Single Grain team, to chat with us about advanced targeting techniques for your YouTube ads:<\/p>\n<ul>\n<li>Ninja placements<\/li>\n<li>Behavior-based retargeting<\/li>\n<li>Custom affinity audiences<\/li>\n<\/ul>\n<p>Watch this short video to learn all about\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=CvMFvUgmHAQ\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"13348\">audience targeting<\/a> (and boosting your ad view rate, too):<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/CvMFvUgmHAQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>How to Optimize Your YouTube Channel<\/h2>\n<p>We couldn\u2019t chat about YouTube ads without giving a few tips about improving your channel overall!<\/p>\n<p>When you\u2019re advertising on this platform, it goes without saying that your channel needs to be spot on. Inviting your audience to subscribe to a video channel with only one or two videos won\u2019t give the best first impression, but a few simple optimization tweaks to your channel could help you to see more conversions almost instantly.<\/p>\n<p>Optimization tips include:<\/p>\n<ul>\n<li>Transcripts<\/li>\n<li>Tags and labels<\/li>\n<li>Keywords<\/li>\n<li>Video comments<\/li>\n<li>Playlists<\/li>\n<li>Video thumbnails<\/li>\n<\/ul>\n<p>Check out these six quick tips from Single Grain&#8217;s John Rappaport to <a href=\"https:\/\/www.youtube.com\/watch?v=UJk37sfSjkU\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"13349\">optimize your channel for YouTube SEO<\/a>:<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/UJk37sfSjkU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Learn More:\u00a0<\/strong><\/p>\n<ul>\n<li><em><a href=\"https:\/\/www.singlegrain.com\/video-marketing\/how-to-craft-a-high-converting-explainer-video\/\" data-lasso-id=\"13350\">How to Craft a High Converting Explainer Video<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/www.singlegrain.com\/video-marketing\/complete-guide-to-youtube-seo\/\" data-lasso-id=\"13351\">The Complete Guide to YouTube SEO<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/www.singlegrain.com\/video-marketing\/step-step-checklist-successful-youtube-ad-campaign\/\" data-lasso-id=\"13352\">A Step-by-Step Checklist For a Successful YouTube Ad Campaign<\/a><\/em><\/li>\n<li><a href=\"https:\/\/www.singlegrain.com\/advertising\/digital-advertising-trends\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"13353\"><em>7 Killer Digital Advertising Trends Every Marketer Should Know in 2023<\/em><\/a><\/li>\n<\/ul>\n<h2>So, Does YouTube Advertising Really Work?<\/h2>\n<p>That\u2019s a question on everyone\u2019s lips.<\/p>\n<p>With marketing becoming increasingly harder to crack, marketers want to know whether their investment in video advertising is going to pay off.<\/p>\n<p><u><a href=\"https:\/\/www.singlegrain.com\/episodes\/marketing-school\/what-we-learned-by-spending-11k-on-youtube-advertising-ep-557\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"13354\">After spending $11,000 on YouTube advertising<\/a><\/u>, we discovered that running ads can help your channel be found more through organic search.<\/p>\n<p>Why? Because if you\u2019re running campaigns with a primary focus on growing your subscriber list, those people will be notified of new video content as soon as it\u2019s published, which builds those all-important views within the first 24 hours, and pushes your video up the ranks.<\/p>\n<p>But it\u2019s not just the organic search benefits that you could experience.<\/p>\n<p>Check out the\u00a0\u00a0<u><a href=\"https:\/\/youtube.googleblog.com\/2017\/12\/youtube-ads-leaderboard-top-ads-you.html\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"13355\">top advertisements on YouTube<\/a><\/u>\u00a0generated 536 million views alone, plus 14 hours of viewing time and 3.6 million likes:<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/779KwjAYTeQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/TJryIc0Cwy4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/UeG1ftTmLAg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/h4s0llOpKrU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/HtBZvl7dIu4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>If you\u2019re able to piece together a successful YouTube ad campaign, there\u2019s no reason why you couldn\u2019t experience a surge of people who know (and love) your brand \u2014 and recognize you when you\u2019re advertising elsewhere.<\/p>\n<p style=\"text-align: center;\"><b><p style=\"text-align: center;\"><a href=\"javascript:;\" class=\"button button--primary\" data-toggle=\"modal\" data-target=\"#getStartedModal\" data-gaevent=\"Clicked Homepage Hero Offer\" data-track-type=\"FC - Home Hero\"><span>Book My FREE YouTube Advertising Consultation<\/span><\/a><\/p>\u00a0<\/b><\/p>\n<h2>Final Thoughts on YouTube Advertising<\/h2>\n<p><a href=\"https:\/\/www.singlegrain.com\/video-marketing\/youtube-trends\/\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> advertising has the power to transform your entire video marketing strategy, so there\u2019s no reason why it couldn\u2019t become your business\u2019 largest customer acquisition channel.<\/p>\n<p>Remember to focus on quality, and always strive to improve your ad rate. Increasing the volume of people you\u2019re engaging through your ad content is key. You can\u2019t expect to see results if they\u2019re not sticking around to watch it!<\/p>\n<p>&nbsp;<\/p>\n<h2>YouTube Marketing Frequently Asked Questions (FAQs)<\/h2>\n<h3><strong>Q: What are the key benefits of YouTube video ads?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">A: You only pay for the total number of clicks generated.\u00a0 Good ROI.<\/span><\/p>\n<h3><strong>Q: What creative elements are needed for a successful YouTube video ad?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">A: Just like a good speech, you need an engaging first 5-8 seconds. You need to also ensure you are targeting the right audience on YouTube.<\/span><\/p>\n<h3><strong>Q: What is the most important number to pay attention to of a successful YouTube video ad?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">A: Engagement.<\/span><\/p>\n<h3><strong>Q: What are the benefits of using video for your marketing?\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">A: Video increases exposure to you, your team, and the product.\u00a0 Just like how a picture can depict 1000 words, video provides even more of an experience.\u00a0\u00a0<\/span><\/p>\n<h3><strong>Q: What is the most popular social media platform for teenagers?\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">A: YouTube\u00a0<\/span><\/p>\n<h3><strong>Q: Which advertising format is the most expensive?\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">A: In-display<\/span><\/p>\n<h3><strong>Q: What percentage of people who are shown your ad are expected to watch it?\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">A: 20%<\/span><\/p>\n<h3><strong>Q: What is the expected click-through rate for video ads?\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">A: 1.6%<\/span><\/p>\n<script type=\"text\/javascript\">\n\t\t\tjQuery(document).ready(function($) {\n\t\t\t\t\/\/ Delay Twitter widget loading by 6 seconds for performance\n\t\t\t\tsetTimeout(function() {\n\t\t\t\t\t$.getScript(\"https:\/\/platform.twitter.com\/widgets.js\");\n\t\t\t\t}, 6000);\n\t\t\t});\n\t\t\t<\/script><script type=\"text\/javascript\">\n\tjQuery(document).ready(function($) {\n\t\tconsole.log(\"Infogram\");\n\t\t!function(e,i,n,s){var t=\"InfogramEmbeds\",d=e.getElementsByTagName(\"script\")[0];if(window[t]&&window[t].initialized)window[t].process&&window[t].process();else if(!e.getElementById(n)){var o=e.createElement(\"script\");o.async=1,o.id=n,o.src=\"https:\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\",d.parentNode.insertBefore(o,d)}}(document,0,\"infogram-async\");\n\t});\n\t<\/script>","protected":false},"excerpt":{"rendered":"<p>There\u2019s no doubt that video is taking over. Although marketing predictions for each year always state that we need to gear up for \u201cthe year of video,\u201d don\u2019t be tricked&#8230;<\/p>\n","protected":false},"author":196,"featured_media":19078,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"YouTube advertising","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"A\u00a0third of Internet users (1B people!) visit YouTube daily, so if you aren't using YouTube advertising, you're missing out on a huge market!","_yoast_wpseo_meta-robots-noindex":"","_rank_math_description":"","_rank_math_title":"","_aioseo_description":"","_aioseo_title":"","_seopress_titles_desc":"","_seopress_titles_title":"","footnotes":""},"categories":[24470,116],"tags":[367,1723,14025,14024,640,157,275,307,14022,14023,2336],"class_list":{"0":"post-19065","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-101","8":"category-video-marketing","9":"tag-facebook-ads","10":"tag-google-ads","11":"tag-optimize-your-youtube-channel","12":"tag-roi-of-youtube-ad-campaigns","13":"tag-search-engine","14":"tag-video-marketing-2","15":"tag-youtube-ad-campaign","16":"tag-youtube-advertising","17":"tag-youtube-advertising-formats","18":"tag-youtube-advertising-metrics","19":"tag-youtube-seo"},"acf":{"show_marketing_widgets":true,"show_phone_call_popup":false,"drip_tag":"","video_category":false,"post_top_welcome_enabled":false,"ranking_table":{"blocks":false}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - 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