As marketers, we\u2019re very familiar with the messages stemming from interviews with celebrity CEOs such as Mark Zuckerberg, Tim Cook or Elon Musk. These visionaries captivate audiences with ideas for new products and an overall outlook on their respective industries.<\/p>\n
But what makes these interviews so interesting for customers? Well, they provide a way for the leaders of these innovative companies to connect with end users, partners and even internal employees. Interviews provide a way to connect on a deeper level with audiences\u2026.at scale. A single interview-based video provides genuine comments from a CEO that can be shared with thousands of individuals.<\/p>\n
So, what\u2019s stopping your marketing team from capturing interview content of your CEO? Why aren\u2019t you providing a platform for your CEO to connect with end users or customers? Well, one of the most common reasons is that CEOs are busy\u00a0\u2013 <\/span> in fact, 80% get their day started at 5:30 a.m<\/a><\/u>. Calendars are crammed with phone calls, meetings, speaking engagements and travel. Needless to say…time is precious.<\/p>\n But what if you could get a total of eight videos from a single sit-down interview with your CEO?<\/p>\n Would you feel more confident when scheduling the video production crew and developing the videos? If you plan well, you can effectively capture content to support a series of eight different videos from just a single 60-minute session.<\/p>\n Here\u2019s a snapshot of what\u2019s possible (including interview questions for capturing the content from your executive).<\/p>\n Thought leadership marketing is often considered a key practice for B2B marketers looking to establish themselves as an authority figure within a certain niche. In order to be a thought leader, it\u2019s crucial to showcase the insights from a company\u2019s executive team.<\/p>\n Video allows you to capture key insights from your CEO while also maintaining an authentic connection with the audience. Here are a few interview questions that can help spark thought leadership around a specific topic (note that you can fill in the blank with any key topic related to your organization or its target audience):<\/p>\n After you obtain answers to these types of questions from your CEO, the video can be packaged within a blog post or other form of content (landing page, guest post, etc.). In addition, if there are a few topics to explore, you might even be able to develop a series of videos, each covering a specific topic that are all linked together. For example, Single Grain CEO Eric Siu<\/a> consistently produces videos around a particular topic and then creates a YouTube playlist for them.<\/p>\n1) Thought Leadership Video<\/strong><\/h3>\n
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