{"id":15568,"date":"2020-08-27T08:00:59","date_gmt":"2020-08-27T15:00:59","guid":{"rendered":"http:\/\/www.singlegrain.com\/?p=15568"},"modified":"2021-09-23T18:46:02","modified_gmt":"2021-09-24T01:46:02","slug":"how-to-market-cannabis-company","status":"publish","type":"post","link":"https:\/\/www.singlegrain.com\/marketing-strategy\/how-to-market-cannabis-company\/","title":{"rendered":"Creative Marketing Strategies: How to Market a Cannabis Company"},"content":{"rendered":"

If you own a business or work as a marketer for any industry with strict regulatory considerations \u2013 such as cannabis, which we’ll use as our example, alcohol and tobacco \u2013 <\/span>you are painfully aware of the limitations in how these companies can be marketed.<\/p>\n

First, there are the national concerns. Although medical use is legal in 33 American states<\/a> and recreational use is legal in 11 states<\/a>, cannabis is still federally illegal, which creates several issues for cannabis brands:<\/p>\n

\"Legality<\/p>\n

For example, banks that operate nationally do not do business with cannabis companies and likely will not until there is a regulatory framework in place to protect them.<\/p>\n

Second, many marketing programs and platforms (and particularly those that serve ads nationally) have outright banned cannabis-related advertisements.<\/p>\n

There\u2019s no doubt about it, it\u2019s unfair. Cannabis companies, both recreational and medical, operate legally within their home states. They make sales to satisfied customers every day. They pay their taxes. But with regulatory concerns and a lack of cooperation from many advertising platforms, cannabis companies are fighting an uphill battle when it comes to attracting new customers.<\/p>\n

Spending on legal cannabis<\/strong> in North America alone is expected to jump from $9.2 billion in 2017 to $47.3 billion by 2027<\/a>. <\/span><\/p><\/blockquote>\n

In other words, your target audience is out there \u2013 <\/span> y<\/span>ou\u2019ll just need a bit of ingenuity to find innovative ways to get your brand in front of them.<\/p>\n

People say that print or billboards don’t work anymore, but I think it just depends on the niche that you’re in. This article was inspired by a client in San Francisco that we visited to learn how they did it.<\/p>\n

In this post, we\u2019ll explore some creative ways that cannabis companies (and companies in other industries that face similar problems) can market their business and capture the attention of the right audience.<\/p>\n

Book My Free (Creative!) Marketing Consultation<\/span><\/a><\/p>\u00a0<\/b><\/p>\n

Marijuana Advertising Laws<\/h2>\n

Here is just a sample of the laws in different states, as per Dash Two<\/a>:<\/p>\n

Colorado<\/strong> was the first to legalize marijuana, so it is “ground zero” for the industry. The Marijuana Enforcement Division of Law Enforcement enacted some strict limitations on advertising, including:<\/p>\n