{"id":11229,"date":"2017-01-25T09:53:37","date_gmt":"2017-01-25T17:53:37","guid":{"rendered":"http:\/\/www.singlegrain.com?p=11229&#038;preview_id=11229"},"modified":"2023-11-29T15:07:38","modified_gmt":"2023-11-29T23:07:38","slug":"analysis-of-1-million-backlinks-airbnb-part-2","status":"publish","type":"post","link":"https:\/\/www.singlegrain.com\/blog-posts\/link-building\/analysis-of-1-million-backlinks-airbnb-part-2\/","title":{"rendered":"Analysis of 1 Million Backlinks: Airbnb (Part 2\/10)"},"content":{"rendered":"<p class='alert alert-info'> Did you miss the first part in this backlinks analysis\u00a0series? No worries, you can catch up right here: <a href=\"https:\/\/www.singlegrain.com\/blog-posts\/link-building\/analysis-of-1-million-backlinks-udemy-part-110\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"6616\"><strong>Analysis of 1 Million Backlinks: Udemy (Part 1\/10)<\/strong><\/a><\/p>\n<p><b><\/b><span style=\"font-weight: 400;\">We analyzed 1 million backlinks via 10 random sample sets of 100,000 backlinks across 10 different websites from a variety of business verticals to determine how the link metrics from those backlinks would impact gains or losses in organic search visibility.<\/span><\/p>\n<h3><b>A Quick Word About Link Analysis at Scale<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Have you ever manually reviewed hundreds of thousands of backlinks one by one? I bet you haven\u2019t \u2014\u00a0and it\u2019s because you can\u2019t. <\/span><span style=\"font-weight: 400;\">Well, maybe you can, but you would hate your life. So I don\u2019t recommend doing that! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">What you should do is look for patterns, trends and commonalities among link metrics for a given URL to determine whether or not it\u2019s an unnatural link. <\/span><\/p>\n<p><b>Pro Tip: <\/b><span style=\"font-weight: 400;\">Powerful crawlers and anchor text classifiers like <\/span><a href=\"http:\/\/urlprofiler.com\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"6617\"><span style=\"font-weight: 400;\">URL profiler<\/span><\/a><span style=\"font-weight: 400;\"> can literally save you hundreds of hours of grunt work. We\u2019re in no way, shape or form affiliated with them, but we highly recommend checking them out!<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11149\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2017\/01\/URL-Profiler.png\" alt=\"URL Profiler\" width=\"1020\" height=\"781\" \/><\/p>\n<p><b>Here\u2019s a link audit tool stack that I\u2019d recommend:<\/b><\/p>\n<ul>\n<li><b><a href=\"https:\/\/ahrefs.com\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"6618\">Ahrefs<\/a><\/b><\/li>\n<\/ul>\n<ul>\n<li><a href=\"https:\/\/majestic.com\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"6619\">Majestic SEO<\/a><\/li>\n<\/ul>\n<ul>\n<li><a href=\"http:\/\/cognitiveseo.com\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"6620\">Cognitive SEO<\/a><\/li>\n<\/ul>\n<ul>\n<li><a href=\"https:\/\/moz.com\/researchtools\/ose\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"6621\">Moz Open Site Explorer<\/a><\/li>\n<\/ul>\n<ul>\n<li><a href=\"http:\/\/urlprofiler.com\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"6622\">URL Profiler<\/a><\/li>\n<\/ul>\n<ul>\n<li><a href=\"https:\/\/support.google.com\/webmasters\/answer\/4559176?hl=en\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"6623\">Google Search Console<\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Upon completing a link audit, you should have a few outputs to work with:<\/span><\/p>\n<ul>\n<li><b>Danger List &#8211; <span style=\"font-weight: 400;\">These are the links that are extremely likely to be unnatural and should be considered for disavowal.<\/span><\/b><\/li>\n<li><b>Caution List &#8211; <span style=\"font-weight: 400;\">These are the links that <\/span><\/b>could be unnatural<b><span style=\"font-weight: 400;\"> and must be manually audited to determine if they are safe or dangerous.<\/span><\/b><\/li>\n<li><b>Safe List &#8211; <span style=\"font-weight: 400;\">These are trustworthy, authoritative links that are most likely to be natural. Getting more of these will help boost organic visibility.<\/span><\/b><\/li>\n<li><b>Link Schemes &#8211; <span style=\"font-weight: 400;\">These are large groups of similar links that are coming from the same source and are the most probable cause of site-wide links.<\/span><\/b><\/li>\n<li><b>Link Opportunities &#8211; <span style=\"font-weight: 400;\">Some websites (especially popular brands) earn natural, high-quality links without knowing it. An audit will help you discover those sources so you can build relationships and earn more links.<\/span><\/b><\/li>\n<li><b>Link Equity Consolidation &#8211; <span style=\"font-weight: 400;\">In almost every case, there are authoritative inbound links pointing to 404 pages on any given website. Those 404 pages should be revived by implementing 301 redirects to a live final destination URL to reclaim the lost link equity.<\/span><\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><div class=\"su-note\"  style=\"border-color:#e5e54c;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#FFFF66;border-color:#ffffff;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><strong>Free Bonus Download:<\/strong> Get our free SEO guide to learn how you can skyrocket your rankings, even in a competitive niche!\u00a0<strong><a href=\"https:\/\/singlegrain.leadpages.co\/leadbox\/1436db1f3f72a2%3A12e881446b46dc\/5735140428873728\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"6624\">Click here to download it for free<\/a>.<\/strong><\/span><span style=\"font-weight: 400;\"><\/div><\/div><\/span><\/p>\n<h3><b>Link Metrics Considered<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The link metrics can be segmented into 4 key categories:<\/span><\/p>\n<ul>\n<li><b>Diversity<\/b><\/li>\n<\/ul>\n<ul>\n<li><strong>Trust<\/strong><\/li>\n<\/ul>\n<ul>\n<li><strong>Authority<\/strong><\/li>\n<\/ul>\n<ul>\n<li><strong>Relevance<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These are the primary link metrics that will be used to evaluate Airbnb\u2019s backlink profile:<\/span><\/p>\n<p><b>Majestic Citation Flow &#8211; <\/b><span style=\"font-weight: 400;\">Rates how influential a URL may be based on how many sites are linking to it, and based on a <\/span><b>100-point scale.<\/b><\/p>\n<p><b>Majestic Trust Flow &#8211; <\/b><span style=\"font-weight: 400;\">Predicts how trustworthy a page is based on the trustworthiness of those sites that are linking to it, based on a <\/span><b>100-point scale.<\/b><\/p>\n<p><b>Moz Spam Score &#8211; <\/b><span style=\"font-weight: 400;\">Rates the level of penalization risk associated with a given URL, based on a <\/span><b>scale of 0 &#8211; 17<\/b><span style=\"font-weight: 400;\"> where any rating of 11 or higher is likely to be spam.<\/span><\/p>\n<p><b>Moz Domain Authority &#8211; <\/b><span style=\"font-weight: 400;\">An overall website rating that is calculated by metrics, such as linking domains, number of total links, MozRank, MozTrust, into a <\/span><b>single 100-point logarithmic score.<\/b><\/p>\n<p><b>Ahrefs Referring IP C-Class Diversity &#8211; <\/b><span style=\"font-weight: 400;\">IP Addresses are divided into lettered blocks (AAA.BBB.CCC.DDD). The more referring C-Class Duplicates that exist within the link profile indicates that the site is likely to be engaging in link networking.<\/span><\/p>\n<p><b>Ahrefs URL Rating &#8211; <\/b><span style=\"font-weight: 400;\">Prediction score for how well a page is likely to rank in organic search results, based on a <\/span><b>0-100 scale.<\/b><\/p>\n<p><em><strong>Learn More:\u00a0<a href=\"https:\/\/growtheverywhere.com\/seo\/link-roundup-link-building-practical-guide\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"6625\">What Is Link Roundup Link Building: The Practical Guide<\/a><\/strong><\/em><\/p>\n<h3><b>Domains Evaluated<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">We included the following websites in our study:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11109\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2017\/01\/1-Million-Backlinks-Udemy.png\" alt=\"Analysis of 1 Million Backlinks\" width=\"632\" height=\"233\" \/><b><\/b><\/p>\n<h3><b>Analysis of 1 Million Backlinks:\u00a0Airbnb<\/b><\/h3>\n<p><a href=\"https:\/\/www.airbnb.com\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"6626\"><b>Airbnb<\/b><\/a><span style=\"font-weight: 400;\"> is an online marketplace and homestay network enabling people to list or rent short-term lodging in residential properties. In plain English, it\u2019s a site that allows travelers to gain access to unique homes, experiences, and places around the world.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11233\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2017\/01\/Airbnb-2-Landing-Page-Screenshot.png\" alt=\"Airbnb Landing Page Screenshot\" width=\"1261\" height=\"588\" \/><\/p>\n<h3><b>Long-Tail Traffic? Who the Hell Cares?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Before I even started to examine their backlinks, I noticed a big, fat, ugly 404 for <\/span><b>\u201cbest airbnb destinations\u201d<\/b><span style=\"font-weight: 400;\">\u00a0\u2014 a query that is slightly longer tail, but higher intent. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11234\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2017\/01\/Airbnb-3-404-Error-Best-Airbnb-Destinations.png\" alt=\"Airbnb 404 Error Best Airbnb Destinations\" width=\"1285\" height=\"987\" \/><\/p>\n<p><a href=\"https:\/\/www.singlegrain.com\/blog\/ms\/airbnb-interview-failure\/\" target=\"_blank\" rel=\"noopener\">Airbnb<\/a> should fix this 404 immediately!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11235\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2017\/01\/Airbnb-error-page.png\" alt=\"Airbnb error page\" width=\"1300\" height=\"635\" \/><\/p>\n<h3><b>Key Insights: Airbnb\u2019s Link Profile<\/b><\/h3>\n<ul>\n<li><b>Link Networking from Their Own International TLDs: <span style=\"font-weight: 400;\">A sizeable portion of Airbnb\u2019s links are simply links from themselves. They probably won\u2019t get penalized by doing this, because Google is smart enough to recognize that the intent is not manipulation, it\u2019s just simply the nature of their cross domain linking structure.<\/span><\/b><\/li>\n<\/ul>\n<p>A referring domain to backlink ratio of approx. <b>472:1 <\/b>should raise a few eyebrows:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11236\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2017\/01\/Airbnb-4-Backlinks-Ahrefs.png\" alt=\"Airbnb Backlinks - Ahrefs\" width=\"1981\" height=\"643\" \/><\/p>\n<p style=\"text-align: center;\"><em>Source<span style=\"font-weight: 400;\">: <\/span><a href=\"http:\/\/ahrefs.com\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"6627\"><span style=\"font-weight: 400;\">Ahrefs<\/span><\/a><\/em><\/p>\n<ul>\n<li><b><b>Link Bloat: <span style=\"font-weight: 400;\">For a site of Airbnb\u2019s magnitude, they should have higher-quality links. While too many low-value links likely won\u2019t hurt them, it isn\u2019t going to help them either.\u00a0<\/span><\/b><\/b>Ahrefs reveals that the top six referring domains are international TLDs:<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11237\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2017\/01\/Airbnb-5-Ahrefs-Referring-Domains.png\" alt=\"Airbnb Ahrefs Referring Domains\" width=\"1948\" height=\"717\" \/><\/p>\n<p><span style=\"font-weight: 400;\">After data sterilization, approx. 15k live links were found:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11238\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2017\/01\/Airbnb-6-Link-Profile-At-A-Glance.png\" alt=\"Airbnb Link Profile At A Glance\" width=\"2040\" height=\"1025\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Airbnb has approximately 85k dead links coming from their own international TLDs:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11239\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2017\/01\/Airbnb-7-HTTP-Distribution.png\" alt=\"Airbnb HTTP Distribution\" width=\"735\" height=\"417\" \/><\/p>\n<p><span style=\"font-weight: 400;\">I lowered the crawl speed by decreasing the threads and crawled the links again in Screaming Frog to confirm the accuracy of the HTTP responses:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11240\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2017\/01\/Airbnb-8-backlink-server-errors.png\" alt=\"Airbnb backlink server errors\" width=\"656\" height=\"443\" \/><\/p>\n<p><span style=\"font-weight: 400;\">I spot-checked a few of the links to confirm the server side errors:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11241\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2017\/01\/Airbnb-9-503-Response.png\" alt=\"Airbnb 503 Response\" width=\"1848\" height=\"1091\" \/><\/p>\n<ul>\n<li><b><b>Referring Domain Velocity: <span style=\"font-weight: 400;\">On average, Airbnb earns links from approximately 2,000 referring domains per month. That level of referring domain growth has been instrumental to their organic search visibility.\u00a0<\/span><\/b><\/b>Airbnb has built links from more referring domains over time than key competitors:<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11242\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2017\/01\/Airbnb-10-Competitor-Referring-Domain-Growth.png\" alt=\"Airbnb Competitor Referring Domain Growth\" width=\"2025\" height=\"958\" \/><\/p>\n<p style=\"text-align: center;\"><em>Source<span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/majestic.com\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"6628\"><span style=\"font-weight: 400;\">Majestic<\/span><\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">The distribution is showing a wide range of referring domains at various strengths, with a surge of referring domains between DA 70-96, which is unusual for most sites:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11243\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2017\/01\/Airbnb-11-Moz-referring-domain-authority.png\" alt=\"Airbnb Moz referring domain authority\" width=\"2071\" height=\"999\" \/><\/p>\n<p><b>Outliers at DA 88 <\/b><\/p>\n<p><span style=\"font-weight: 400;\">From my experience, it\u2019s rare to see more referring domains at the higher end of the distribution, but Airbnb is one of those sites that can naturally attract links from authoritative domains. Here are a few examples.<\/span><\/p>\n<p><a href=\"http:\/\/newyork.cbslocal.com\/top-lists\/olympic-games-2016-guide\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"6629\"><b>CBS Local<\/b><\/a><\/p>\n<p><span style=\"font-weight: 400;\">CBS mentioned Airbnb as a lodging option for travelers looking to attend the olympic games. \u00a0<\/span><span style=\"font-weight: 400;\">This is the benefit of having a unique product with strong branding: natural link acquisition.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11244\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2017\/01\/Airbnb-12-CBS-Backlink.png\" alt=\"Airbnb (12) CBS Backlink\" width=\"661\" height=\"112\" \/><\/p>\n<p><a href=\"https:\/\/www.vice.com\/en_uk\/article\/married-young-broke\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"6630\"><b>Vice<\/b><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Another example of naturally occurring link acquisition:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11245\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2017\/01\/Airbnb-13-Vice-backlink.png\" alt=\"Airbnb Vice backlink\" width=\"649\" height=\"411\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The URL rating distribution from Ahrefs skews heavy toward the low end, with a cluster at the 8-11 range. We can infer that most of these individual URLs from the Ahrefs index are of lower quality:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11246\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2017\/01\/Airbnb-14-Ahrefs-URL-Rating.png\" alt=\"Airbnb Ahrefs URL Rating\" width=\"2060\" height=\"994\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Example of a spammy backlink identified by Ahrefs:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11247\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2017\/01\/Airbnb-15-Spammy-link.png\" alt=\"Airbnb Spammy link\" width=\"596\" height=\"661\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The Domain Citation Flow displays a strong cluster at around 30, with a longer tail drop off that normalizes at 60. We can conclude that most referring domains are somewhat influential, and there may be a few that are very influential:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11248\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2017\/01\/Airbnb-16-Majestic-Domain-Citation-Flow.png\" alt=\"Airbnb Majestic Domain Citation Flow\" width=\"1994\" height=\"991\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Example of a link from an influential domain with high Citation Flow:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11249\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2017\/01\/Airbnb-17-Rolling-Stone-Backlink.png\" alt=\"Airbnb Rolling Stone Backlink\" width=\"521\" height=\"192\" \/><\/p>\n<p><span style=\"font-weight: 400;\">At the URL level, most backlinks have a Trust Flow rating of zero, with a significant drop off after 30, though\u00a0there are a few outliers in the 50 range:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11250\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2017\/01\/Airbnb-18-Majestic-URL-Trust-Flow.png\" alt=\"Airbnb Majestic URL Trust Flow\" width=\"1853\" height=\"883\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Moz\u2019s Spam Score (0-17 scale) recommends reviewing links with a score above 8.\u00a0<\/span><span style=\"font-weight: 400;\">Most of Airbnb\u2019s links are below the alert threshold:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11251\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2017\/01\/Airbnb-19-Moz-Spam-Score-Distribution.png\" alt=\"Airbnb Moz Spam Score Distribution\" width=\"2002\" height=\"1014\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Upon reviewing Moz\u2019s Spam Report, there were a number of URLs rated <\/span><b>9. <\/b><span style=\"font-weight: 400;\">Those links are from very unnatural domains, with the same spammy template, just different domain names:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11252\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2017\/01\/Airbnb-20-Moz-unnatural-links.png\" alt=\"Airbnb Moz unnatural links\" width=\"1835\" height=\"772\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The Duplicate IP C-Class is a staggering 99%, largely because of site-wide links pointing to Airbnb.com from its own international TLDs:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11253\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2017\/01\/Airbnb-21-Duplicate-IP-C-Class.png\" alt=\"Airbnb Duplicate IP C-Class\" width=\"1634\" height=\"844\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Most of Airbnb\u2019s backlinks are coming from content and blog posts:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11254\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2017\/01\/Airbnb-22-Link-Positioning.png\" alt=\"Airbnb Link Positioning\" width=\"1971\" height=\"1026\" \/><\/p>\n<p><em><strong>Related Content:\u00a0<a href=\"http:\/\/marketingschool.io\/12-how-to-build-premium-quality-backlinks-to-boost-rankings\/\" target=\"_blank\" rel=\"bookmark noopener\" data-lasso-id=\"6631\">How to Build Premium Quality Backlinks to Boost Ranking [podcast]<\/a><\/strong><\/em><\/p>\n<h3><b>Conclusion: Airbnb<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Despite a huge number of links from their own networks, Airbnb is very unlikely to face any risk of penalization from search engines.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11255\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2017\/01\/Airbnb-23-Conclusion.png\" alt=\"Airbnb Conclusion\" width=\"762\" height=\"328\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Our sample was able to identify a small batch of safe links and danger links, but more than half of the links could not be determined programmatically. It is recommended that these links be reviewed manually to determine their fate.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11256\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2017\/01\/Airbnb-24-Unnatural-Link-Distribution.png\" alt=\"Airbnb Unnatural Link Distribution\" width=\"757\" height=\"373\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><div class=\"su-note\"  style=\"border-color:#e5e54c;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#FFFF66;border-color:#ffffff;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><strong>Free Bonus Download:<\/strong> Get our free SEO guide to learn how you can skyrocket your rankings, even in a competitive niche!\u00a0<strong><a href=\"https:\/\/singlegrain.leadpages.co\/leadbox\/1436db1f3f72a2%3A12e881446b46dc\/5735140428873728\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"6632\">Click here to download it for free<\/a>.<\/strong><\/span><span style=\"font-weight: 400;\"><\/div><\/div><\/span><\/p>\n<h3><b>Airbnb: Next Steps<\/b><\/h3>\n<ul>\n<li><b>Investigate server response errors on international TLDs<\/b><\/li>\n<\/ul>\n<ul>\n<li><strong>Determine if Googlebot is throttling sub-domains<\/strong><\/li>\n<\/ul>\n<ul>\n<li><strong>Fix 404 error: \u201cBest Airbnb Destinations\u201d<\/strong><\/li>\n<\/ul>\n<ul>\n<li><strong>Disavow danger list URLs<\/strong><\/li>\n<\/ul>\n<ul>\n<li><strong>Review caution list<\/strong><\/li>\n<\/ul>\n<ul>\n<li><strong>Invest in content strategy:<\/strong>\n<ul>\n<li><span style=\"font-weight: 400;\">Data-Driven Content<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Infographics<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Videos<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Contests<\/span><\/li>\n<li><span style=\"font-weight: 400;\">User-Generated Content<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><em><strong>Learn More:\u00a0<a href=\"https:\/\/www.singlegrain.com\/blog-posts\/link-building\/the-ultimate-guide-to-link-building-with-content\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"6633\">The Ultimate Guide to Link Building with Content<\/a><\/strong><\/em><\/p>\n<h4><b>Content Opportunity: Unconventional Ways to Utilize Airbnb<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">From the Vice backlink example, it\u2019s evident that folks are looking for outside-the-box ways to get value from Airbnb besides\u00a0room rentals. They could <\/span><b>survey their customers <\/b>or<b> hold a contest <\/b><span style=\"font-weight: 400;\">for the most unique use of an Airbnb rental. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jumpshot, a marketing analytics company, has already taken a similar premise and built an infographic called\u00a0<\/span><a href=\"https:\/\/www.jumpshot.com\/airbnb-infographic-who-uses-airbnb-and-why\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"6634\"><b>\u201c<\/b><b>Who Uses Airbnb and Why?<\/b><b>\u201d<\/b><\/a><\/p>\n<p><span style=\"font-weight: 400;\">P.S. &#8211; They didn\u2019t link to Airbnb in the post, which would be an easy link opportunity if Airbnb wanted it.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11257\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2017\/01\/Airbnb-26-Infographic.png\" alt=\"Airbnb Infographic from Jumpshot\" width=\"1264\" height=\"870\" \/><\/p>\n<p><em><strong>Related Content:\u00a0<a href=\"https:\/\/growtheverywhere.com\/growth-everywhere-interview\/raj-bhaskar-hudlr\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"6635\">Hurdlr\u2019s Simple But Genius Approach That Got Them 3,000 New Users From One Blog Post [podcast]<\/a><\/strong><\/em><\/p>\n<h3><b>Final Thoughts<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">While Airbnb is at low risk for link penalization, there\u2019s still a lot of opportunity to improve their Content Strategy. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Airbnb is just now getting ahead of their competition, and should implement the recommended actions to <\/span><b>remain ahead!<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Any SEO-savvy marketer with technical chops can likely implement these recommendations. If you\u2019re a marketer looking to improve your link game, check out our <\/span><a href=\"https:\/\/www.singlegrain.com\/blog-posts\/link-building\/the-ultimate-guide-to-link-building-with-content\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"6636\"><b>ultimate guide to link building<\/b><\/a><b>.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re not an SEO-savvy marketer or you just don&#8217;t have the time, Single Grain can help you! <\/span><span style=\"font-weight: 400;\">We\u2019ve helped business of all sizes <\/span><b>improve their marketing ROI<\/b><span style=\"font-weight: 400;\">, ultimately increasing revenue &#8211; <strong><a href=\"https:\/\/www.singlegrain.com\/about-us\/case-studies\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"6637\">check out some of our case studies here<\/a><\/strong>.<\/span><\/p>\n<p>Click the green button\u00a0for your FREE\u00a0consultation to see how we can help you. (Just wanna geek out about SEO? That\u2019s cool, too! Let&#8217;s chat.)<\/p>\n<p><a href=\"https:\/\/www.singlegrain.com\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"6638\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11145 size-full\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2017\/01\/Single-Grain.png\" alt=\"Click here for your free consultation\" width=\"250\" height=\"55\" \/><\/a><\/p>\n<p><em><strong>Have you done any link audits lately? What\u2019s your process like? Let us know in the comments below!<\/strong><\/em><\/p>\n<script type=\"text\/javascript\">\n\t\t\tjQuery(document).ready(function($) {\n\t\t\t\t\/\/ Delay Twitter widget loading by 6 seconds for performance\n\t\t\t\tsetTimeout(function() {\n\t\t\t\t\t$.getScript(\"https:\/\/platform.twitter.com\/widgets.js\");\n\t\t\t\t}, 6000);\n\t\t\t});\n\t\t\t<\/script><script type=\"text\/javascript\">\n\tjQuery(document).ready(function($) {\n\t\tconsole.log(\"Infogram\");\n\t\t!function(e,i,n,s){var t=\"InfogramEmbeds\",d=e.getElementsByTagName(\"script\")[0];if(window[t]&&window[t].initialized)window[t].process&&window[t].process();else if(!e.getElementById(n)){var o=e.createElement(\"script\");o.async=1,o.id=n,o.src=\"https:\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\",d.parentNode.insertBefore(o,d)}}(document,0,\"infogram-async\");\n\t});\n\t<\/script>","protected":false},"excerpt":{"rendered":"<p>We analyzed 1 million backlinks via 10 random sample sets of 100,000 backlinks across 10 different websites from a variety of business verticals to determine how the link metrics from&#8230;<\/p>\n","protected":false},"author":89,"featured_media":11230,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"backlinks","_yoast_wpseo_title":"Analysis of 1 Million Backlinks: Airbnb (Part 2\/10)","_yoast_wpseo_metadesc":"We analyzed 1M backlinks via 10 random sample sets of 100K backlinks on 10 sites to determine how they impacted gains\/losses in organic search visibility. Case of Airbnb.","_yoast_wpseo_meta-robots-noindex":"","_rank_math_description":"","_rank_math_title":"","_aioseo_description":"","_aioseo_title":"","_seopress_titles_desc":"","_seopress_titles_title":"","footnotes":""},"categories":[24472,11],"tags":[641,972,600,1350,487,425,1394,1391,477,1380,431,689,501,1386,700,1397,1384,688,165,1396,1335,1382,286,1338,1387,1379,1381,1389,977,1393,1383,1262,1392,1390,1388,498,1336,1385,1395],"class_list":{"0":"post-11229","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-consultants-agency-owners","8":"category-link-building","9":"tag-404-page","10":"tag-ahrefs","11":"tag-airbnb","12":"tag-anchor-text","13":"tag-authority","14":"tag-backlinks","15":"tag-best-airbnb-destinations","16":"tag-blogpost","17":"tag-case-studies","18":"tag-cognitive-seo","19":"tag-content","20":"tag-content-strategy","21":"tag-contests","22":"tag-domains","23":"tag-google-search-console","24":"tag-googlebot","25":"tag-high-quality-links","26":"tag-inbound-links","27":"tag-infographics","28":"tag-jumpshot","29":"tag-link-analysis","30":"tag-link-audit","31":"tag-link-building","32":"tag-link-metrics","33":"tag-long-tail","34":"tag-majestic-seo","35":"tag-moz-open-site-explorer","36":"tag-natural-link-acquisition","37":"tag-organic-search","38":"tag-penalization","39":"tag-relevance","40":"tag-screaming-frog","41":"tag-spam-report","42":"tag-spammy-backlink","43":"tag-tld","44":"tag-url","45":"tag-url-profiler","46":"tag-url-rating","47":"tag-videos"},"acf":{"sg_subheading":"","show_marketing_widgets":true,"show_phone_call_popup":false,"drip_tag":"","video_category":false,"post_top_welcome_enabled":false,"faq_title":"","faq":false,"ranking_table":{"blocks":false}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Analysis of 1 Million Backlinks: Airbnb (Part 2\/10)<\/title>\n<meta name=\"description\" content=\"We analyzed 1M backlinks via 10 random sample sets of 100K backlinks on 10 sites to determine how they impacted gains\/losses in organic search visibility. Case of Airbnb.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.singlegrain.com\/blog-posts\/link-building\/analysis-of-1-million-backlinks-airbnb-part-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Analysis of 1 Million Backlinks: Airbnb (Part 2\/10)\" \/>\n<meta property=\"og:description\" content=\"We analyzed 1M backlinks via 10 random sample sets of 100K backlinks on 10 sites to determine how they impacted gains\/losses in organic search visibility.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.singlegrain.com\/blog-posts\/link-building\/analysis-of-1-million-backlinks-airbnb-part-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Single Grain\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/singlegrain\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-25T17:53:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-29T23:07:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2017\/01\/55597_Analysis-of-1-Million-Backlinks-1200x630_011917.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gaetano DiNardi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Analysis of 1 Million Backlinks: Airbnb (Part 2\/10)\" \/>\n<meta name=\"twitter:description\" content=\"We analyzed 1M backlinks via 10 random sample sets of 100K backlinks on 10 sites to determine how they impacted gains\/losses in organic search visibility.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2017\/01\/55597_Analysis-of-1-Million-Backlinks-1200x630_011917.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@singlegrain\" \/>\n<meta name=\"twitter:site\" content=\"@singlegrain\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gaetano DiNardi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Analysis of 1 Million Backlinks: Airbnb (Part 2\/10)","description":"We analyzed 1M backlinks via 10 random sample sets of 100K backlinks on 10 sites to determine how they impacted gains\/losses in organic search visibility. 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Outside of marketing, Gaetano is an accomplished music producer and songwriter (officialgaetano.com) \u2013 he\u2019s worked with major artists like Fat Joe and Shaggy, and loves making music to stay turbocharged. 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