{"id":10263,"date":"2016-10-19T17:09:24","date_gmt":"2016-10-20T00:09:24","guid":{"rendered":"http:\/\/www.singlegrain.com\/?page_id=10263"},"modified":"2020-11-26T03:34:05","modified_gmt":"2020-11-26T11:34:05","slug":"pricing","status":"publish","type":"page","link":"https:\/\/www.singlegrain.com\/res\/digital-marketing-agency\/pricing\/","title":{"rendered":"The Marketing Agency Pricing Guide"},"content":{"rendered":"[sg_epic_intro]\nOne the first things entrepreneurs and marketers think about when considering whether to\u00a0a digital marketing agency or not is: “How much will it cost?\u201d <\/b><\/p>\n

It\u2019s important to make sure that the marketing agency you select fits your budget. But if you focus on price too much, you might be disappointed their deliverables. The most expensive agency is one that charges a cheap rate but wastes\u00a0your time with subpar results.<\/p>\n

According to HubSpot, companies that do inbound marketing well tend to have higher marketing budgets. Investing the\u00a0time to\u00a0choose the right marketing agency will yield better financial results for your company down the road.
\n[\/sg_epic_intro]\n[sg_epic_focus][sg_epic_focus_left]\n\"Marketing<\/p>\n

Source: HubSpot State of Inbound Marketing<\/a><\/p>\n[\/sg_epic_focus_left]\n[sg_epic_focus_right]\nThe truth is, when you\u2019re dealing with an industry that has a low barrier to entry, you\u2019ll encounter a few people who claim to know what they\u2019re doing, but actually don\u2019t. There are plenty of digital marketing agencies out there that promise insanely good results for low rates with no intention of actually delivering.<\/p>\n

Be careful of those agencies that charge you money every month by giving you the impression that it will take a long time to see results, even though their strategies will never provide ROI.<\/p>\n

In other cases, agencies\u00a0might guarantee bottom-of-the-funnel results, which is a huge red flag since there are too many factors that are specific to each company that will influence any\u00a0results you might see.<\/p>\n

Asking about price is not just a good way to make sure that the agency fits into your budget. It can also be a great way of filtering out low-quality agencies that can’t answer your questions satisfactorily because\u00a0they can\u2019t deliver results.
\n[\/sg_epic_focus_right]\n[\/sg_epic_focus]\n[sg_epic_section_gray title=”Pricing Structures”]\n

Here are\u00a0the various pricing structures<\/a> that you can expect from a digital marketing agency.<\/p>\n

Blended rate with time estimates<\/h3>\n

This rate covers all specialists at every level of seniority in the agency, and will be fixed at one rate (i.e. $500 per day). Instead of billing for each person who works on your project individually at different\u00a0rates, the blended rate model provides an average hourly rate for a pool of resources.<\/p>\n

Each hour or day that\u2019s worked is charged at the blended rate. This is a simple model that can get both you and your prospective agency on the same page pretty quickly.<\/p>\n

A blended rate is usually the average of the rates and expected hours worked by all those who the agency will employ to work on your project.<\/p>\n

Specialist rate with time estimates<\/h3>\n

This model is the opposite of the blended rate in that it factors in the individual rates of all the specialists within the agency who\u00a0will be working on your project.<\/p>\n

The rates for individuals vary depending on both their seniority level and the number of hours they expect to\u00a0work on your project. Of course, more experienced people will\u00a0give you higher-quality results, but also\u00a0cost more.<\/p>\n

Here\u2019s an example of a \u201cspecialist rate with time estimates\u201d spreadsheet from Smart Insights<\/a>:<\/p>\n

\"Marketing<\/p>\n

Get a Free Marketing Consultation<\/span><\/a><\/p>\n[\/sg_epic_section_gray]\n[sg_epic_section title=”Getting Your Return on Investment”]\nNow that we talked about price, let\u2019s take a look at\u00a0the kind of return you can expect to see from a digital marketing campaign.<\/p>\n

The truth is, most marketers don\u2019t know how to measure their marketing ROI.<\/p>\n

According to Marketing Profs, 82% of marketing executives<\/a> say that they expect campaigns to be measured. And yet\u00a0only 18% can measure the ROI of public relations, 24% can measure the ROI of search engine optimization, and 26% can measure the ROI of social media.<\/p>\n

\"Excerpt<\/p>\n

Source: Ifbyphone Current State of Marketing Measurement 2011 Report<\/p>\n

.<\/p>\n

There are certain benchmarks for ROI numbers for various channels that are important to remember. Here\u2019s the average return on investment<\/a> for the following marketing channels for every $1 spent:<\/p>\n\n\n\n\n\n\n\n\n
E-mail<\/a><\/td>\n$38<\/td>\n<\/tr>\n
Search<\/td>\n$22<\/td>\n<\/tr>\n
Internet display advertising<\/td>\n$20<\/td>\n<\/tr>\n
Social media<\/td>\n$13<\/td>\n<\/tr>\n
Mobile<\/td>\n$11<\/td>\n<\/tr>\n
Catalogs<\/td>\n$7<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Getting a high return depends on a variety of things, which is why no specific result can be guaranteed for any individual company. For example, it could depend on:<\/p>\n