{"id":10198,"date":"2016-10-19T08:00:00","date_gmt":"2016-10-19T15:00:00","guid":{"rendered":"http:\/\/www.singlegrain.com?p=10198&#038;preview_id=10198"},"modified":"2021-10-05T08:39:37","modified_gmt":"2021-10-05T15:39:37","slug":"complete-guide-to-youtube-seo","status":"publish","type":"post","link":"https:\/\/www.singlegrain.com\/video-marketing\/complete-guide-to-youtube-seo\/","title":{"rendered":"The Complete Guide to YouTube SEO"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Most Internet marketers focus on things like blogging, SEO, AdWords or Facebook ads to drive traffic to their site. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But many of them completely forget about the <a href=\"https:\/\/www.mushroomnetworks.com\/infographics\/youtube---the-2nd-largest-search-engine-infographic\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"5937\">second biggest search engine: YouTube<\/a>. If you approach it the right way, you can reap the benefits of both video marketing and higher search engine rankings, which ultimately results in more awareness at the top of the funnel. <\/span><\/p>\n<h2><strong>Facts About Video Marketing<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Video is quickly emerging as one of the top mediums of choice for marketers,\u00a0a<\/span><span style=\"font-weight: 400;\">nd with good reason\u2014i<\/span><span style=\"font-weight: 400;\">t\u2019s easily digestible. Consider these facts:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><a href=\"http:\/\/blog.hubspot.com\/marketing\/video-marketing-statistics#sm.0001xqvibtu41co8usl2r830k3y4s\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"5938\">Video in e-mail leads to a 200-300%<\/a> increase in click-through rate<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Including a video on a landing page can increase conversions by 80%<\/span><\/li>\n<li><a href=\"http:\/\/blog.hubspot.com\/marketing\/video-marketing-statistics#sm.00001r7hm2mnoecwuqoef8tg2pbta\" data-lasso-id=\"5939\"><span style=\"font-weight: 400;\">73% of B2B companies<\/span><\/a><span style=\"font-weight: 400;\"> that use video marketing see significant ROI from it<\/span><\/li>\n<li><a href=\"http:\/\/www.cisco.com\/c\/en\/us\/solutions\/collateral\/service-provider\/ip-ngn-ip-next-generation-network\/white_paper_c11-481360.pdf\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"5940\">80% of Internet traffic<\/a> will come from video by 2019<\/li>\n<li><a href=\"http:\/\/www.jeffbullas.com\/2016\/07\/19\/8-salivating-tips-video-marketing-facebook\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"5941\">People only remember 10% of the information<\/a> they hear three days later, but\u00a0will\u00a0remember 65% of it when it&#8217;s in video format<\/li>\n<li><span style=\"font-weight: 400;\">Sales videos <\/span><a href=\"http:\/\/blog.hubspot.com\/marketing\/video-marketing-statistics#sm.00001r7hm2mnoecwuqoef8tg2pbta\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"5942\"><span style=\"font-weight: 400;\">increase intent to purchase<\/span><\/a><span style=\"font-weight: 400;\"> by 67%<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In this post, we\u2019ll talk about how to optimize your YouTube videos to attract more prospects at the top of the funnel by improving your SEO rankings. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are two ways you can grow your YouTube SEO. The first is by improving your search rankings within YouTube itself, and the other is by getting your YouTube video to rank high in Google.<\/span><\/p>\n<p style=\"text-align: center;\"><b><p style=\"text-align: center;\"><a href=\"javascript:;\" class=\"button button--primary\" data-toggle=\"modal\" data-target=\"#getStartedModal\" data-gaevent=\"Clicked Homepage Hero Offer\" data-track-type=\"FC - Home Hero\"><span>Book My Free Video Marketing Consultation<\/span><\/a><\/p>\u00a0<\/b><\/p>\n<h2><strong>How to Improve Your YouTube SEO<\/strong><\/h2>\n<h3><strong>Keyword Research<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Before you can start ranking your videos, you need to figure out which\u00a0search terms you want to rank for. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">When searching for YouTube SEO keywords, make sure that you choose a search term that already has YouTube video results on the first page of Google.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10229\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2016\/10\/Complete-Guide-to-YouTube-SEO2.png\" alt=\"Complete Guide to YouTube SEO\" width=\"731\" height=\"525\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Some keywords, such as \u201cContent Strategy\u201d for example, don\u2019t have YouTube videos that show up in the SERPs.\u00a0<\/span><span style=\"font-weight: 400;\">Google provides\u00a0<a href=\"http:\/\/backlinko.com\/how-to-rank-youtube-videos\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"5943\">video results<\/a> for the following search terms:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How-to keywords<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reviews of products or services<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tutorials<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fitness or sports related keywords<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Funny videos<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By making sure that you choose a search term that actually results in YouTube videos showing up in the SERPs, you can work your way towards getting your video ranked in Google search and not just YouTube search. <\/span><\/p>\n<p><a href=\"http:\/\/keywordtool.io\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"5944\"><span style=\"font-weight: 400;\">KeywordTool.io<\/span><\/a><span style=\"font-weight: 400;\"> is a tool you can use to quickly generate YouTube-specific keyword ideas. You can search for any of the types of keywords that result in YouTube videos being displayed on the front page of Google to see what people are looking for. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10252 size-large\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2016\/10\/KeywordTool-1024x682.png\" alt=\"The Complete Guide to YouTube SEO\" width=\"1024\" height=\"682\" \/>If you don\u2019t want to pay for a monthly subscription, you can copy and paste the keywords into Google\u2019s <\/span><a href=\"https:\/\/adwords.google.com\/KeywordPlanner\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"5945\"><span style=\"font-weight: 400;\">Keyword Planner<\/span><\/a><span style=\"font-weight: 400;\"> to check your search volume. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Y<\/span><span style=\"font-weight: 400;\">our target keyword should get at least 300 searches per month\u00a0to ensure that\u00a0it gets a decent amount of searches within YouTube in addition to Google.<\/span><\/p>\n<p><em><strong>Learn More:\u00a0<\/strong><\/em><\/p>\n<ul>\n<li><em><a href=\"https:\/\/www.singlegrain.com\/video-marketing\/the-ultimate-guide-to-video-marketing\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"5946\">The Ultimate Guide to Video Marketing<\/a><\/em><\/li>\n<li><a href=\"https:\/\/www.singlegrain.com\/video-marketing\/8-videos-you-can-generate-from-one-interview-with-your-ceo\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"5947\"><em>8 Videos You Can Generate from One Interview with Your CEO\u00a0<\/em><\/a><\/li>\n<li><a href=\"https:\/\/growtheverywhere.com\/growth-everywhere-interview\/video-creators-tim-schmoyer\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"5948\"><em>Master of YouTube Tim Schmoyer Spills His Secrets to Growing a Channel to 60M Views in Just 9 Months [Podcast]<\/em><\/a><\/li>\n<\/ul>\n<h3><strong>Create Your Video<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Once you find the right keywords to rank for, <a href=\"https:\/\/bondstreet.com\/blog\/how-to-make-cheap-video-content\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"5949\">the next step is actually creating your video<\/a>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because YouTube users come to this platform\u00a0with the purpose of watching videos, <\/span><span style=\"font-weight: 400;\">production quality becomes a lot more important<\/span><span style=\"font-weight: 400;\">. Y<\/span><span style=\"font-weight: 400;\">ou&#8217;ll need a few key elements\u00a0when it comes to producing great\u00a0YouTube videos: <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Storytelling\/writing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Editing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Composition<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><em><strong>Learn More:<\/strong><\/em><\/p>\n<ul>\n<li><em><a href=\"https:\/\/www.singlegrain.com\/video-marketing\/how-to-craft-a-high-converting-explainer-video\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"5950\">How to Craft a High Converting Explainer Video<\/a><\/em><\/li>\n<li><a href=\"https:\/\/www.singlegrain.com\/blog-posts\/how-to-make-a-video-that-people-will-watch-til-the-end\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"5951\"><em>How to Make a Video That People Will Watch Til the End\u00a0<\/em><\/a><\/li>\n<\/ul>\n<h3><b>Storytelling<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Good storytelling is what\u2019s missing from many online videos. Some businesses believe that their services or products are too \u201cboring\u201d for them to be able to tell interesting stories about them on video, but with a little creativity, you&#8217;ll always be able to create interesting content for a dry product or business. Check out this 1-minute <a href=\"https:\/\/www.youtube.com\/watch?v=3uYe0LO-QgI\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"5952\">video<\/a>:<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/3uYe0LO-QgI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Remember when you were in school? You probably had a teacher who\u00a0made\u00a0even the most dull subject seem captivating. <\/span><span style=\"font-weight: 400;\">It just depends on how you tell the story. <\/span><\/p>\n<h3><strong>Editing<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">E<\/span><span style=\"font-weight: 400;\">diting is one the the most frustrating, time-consuming parts of video production, but it\u2019s also the most important because this is what really separates the\u00a0quality videos from the terrible videos. The process of editing can (and should) happen before you even start filming. Once you&#8217;ve written your script, you should\u00a0pare down all the superfluous content that isn&#8217;t directly related to the story you want to tell.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And then after\u00a0the video is shot, you&#8217;ll take an even more heartless approach (because that&#8217;s what it will feel like) to cutting everything out that isn&#8217;t necessary. Besides cutting footage out, this is also where you&#8217;ll really start to put\u00a0the story together through pacing, points of view, etc.\u00a0<\/span>You can also hire a videographer to do most of the hard work for you.<\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, good production quality is about making your video interesting so that more users engage with it. You can\u2019t get a bad video to rank in Google.<\/span><\/p>\n<h3><strong>Composition<\/strong><\/h3>\n<p>If you really want to showcase your awesome video creation skills, learn to storyboard your idea. Obviously, the more complex your idea, the more attention you will need to pay to composition (as opposed to just filming a guy standing there talking about his product\u2014but of course, you wouldn&#8217;t make a boring video like that, would you?). Storyboarding is a way of visualizing your video before you shoot so as not to waste time and helps you communicate your story in the most compelling way you can.<\/p>\n<p>To storyboard like a pro, you need to understand\u00a0composition, and to understand composition, you should be familiar with the <a href=\"https:\/\/en.wikipedia.org\/wiki\/Rule_of_thirds\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"5953\">rule of thirds<\/a>: This &#8220;guideline proposes that an image should be imagined as divided into nine equal parts by two equally spaced horizontal lines and two equally spaced vertical lines, and that important compositional elements should be placed along these lines or their intersections.&#8221; When you follow these guidelines, it helps to\u00a0create &#8220;more tension, energy and interest in the composition than simply centering the subject.&#8221;\u00a0Just ask Spielberg.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-10253\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2016\/10\/Rule-of-Thirds-247x247.png\" alt=\"The Complete Guide to YouTube SEO\" width=\"247\" height=\"247\" \/><\/p>\n<h2><strong>Understand YouTube Analytics<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">YouTube uses a few specific criteria to measure the quality of your video. This is the same criteria that\u2019s used to rank your video. <\/span><span style=\"font-weight: 400;\">The main ones are:<\/span><\/p>\n<ul>\n<li><b><a href=\"http:\/\/backlinko.com\/how-to-rank-youtube-videos\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"5954\">Video retention<\/a>: <span style=\"font-weight: 400;\">How much of your video do people watch before they bounce? The longer they watch, the better it is.\u00a0<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/b><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10232 size-full\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2016\/10\/Complete-Guide-to-YouTube-SEO5.png\" alt=\"Complete Guide to YouTube SEO\" width=\"686\" height=\"472\" \/><\/p>\n<ul>\n<li><b><b>Comments: <span style=\"font-weight: 400;\">If your video generates lots of comments, then chances are the video is striking a chord with people. <\/span><\/b><\/b><\/li>\n<\/ul>\n<ul>\n<li><strong>Subscription rate:<\/strong> <span style=\"font-weight: 400;\">One of the best signals that shows that you have a high-quality video is if people subscribe to your YouTube channel after watching. <\/span><\/li>\n<\/ul>\n<ul>\n<li><strong>Adding to \u201cwatch later\u201d:<\/strong> \u00a0<span style=\"font-weight: 400;\">The number of people who\u00a0add your video to their \u201cwatch later\u201d list is also a good sign of how much interest it generates.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can track this data on your <a href=\"http:\/\/backlinko.com\/how-to-rank-youtube-videos\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"5955\">YouTube analytics<\/a> page. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10254 size-full\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2016\/10\/Complete-Guide-to-YouTube-SEO6.png\" alt=\"The Complete Guide to YouTube SEO\" width=\"692\" height=\"343\" \/><\/p>\n<p style=\"text-align: center;\"><b><p style=\"text-align: center;\"><a href=\"javascript:;\" class=\"button button--primary\" data-toggle=\"modal\" data-target=\"#getStartedModal\" data-gaevent=\"Clicked Homepage Hero Offer\" data-track-type=\"FC - Home Hero\"><span>Book My Free Video Marketing Consultation<\/span><\/a><\/p>\u00a0<\/b><\/p>\n<h2><strong>Optimize Your Video for YouTube SEO<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">There are a few things to keep in mind when optimizing your YouTube video for the best possible SEO ranking. <\/span><\/p>\n<h3><b>Filename<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Whenever you upload an image on your site, it\u2019s usually good practice to <\/span><a href=\"https:\/\/yoast.com\/image-seo-alt-tag-and-title-tag-optimization\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"5956\"><span style=\"font-weight: 400;\">include your focus keyword<\/span><\/a><span style=\"font-weight: 400;\"> in the image tag.\u00a0<\/span><span style=\"font-weight: 400;\">Similarly, when you upload your video on YouTube, you should use your keyword in the filename of the video. <\/span><\/p>\n<h3><b>Video Title<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">According to <a href=\"http:\/\/backlinko.com\/how-to-rank-youtube-videos\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"5957\">Backlinko<\/a>, the title of your video should be at least 5 words so that you can include your target keyword within a longer phrase. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, this video called\u00a0\u201c<\/span><a href=\"https:\/\/www.youtube.com\/watch?v=lVMaSvTVmGI\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"5958\"><span style=\"font-weight: 400;\">Advanced SEO Strategy That Gets Results<\/span><\/a><span style=\"font-weight: 400;\">\u201d targets the keywords \u201cadvanced SEO.\u201d <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10255\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2016\/10\/Complete-Guide-to-YouTube-SEO7.png\" alt=\"The Complete Guide to YouTube SEO\" width=\"654\" height=\"472\" \/><\/p>\n<h3><b>Descriptions<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Writing good descriptions are the most important part of increasing your YouTube SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you write blog posts for your site, Google can crawl through the post to gauge the content\u00a0quality. But search engines can\u2019t watch videos. That means they lean heavily on the description text to get a feel for what the video\u2019s topic is, what it covers, and how in-depth it is. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">And the <\/span><span style=\"font-weight: 400;\">more that YouTube knows<\/span><span style=\"font-weight: 400;\"> about your video and the keywords it covers, the better it can rank you for those keywords.\u00a0<\/span>Your video descriptions should be <i>at least <\/i>200 words.<\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example of a 291-word <a href=\"https:\/\/searchenginewatch.com\/sew\/how-to\/2340726\/5-advanced-youtube-seo-tactics-to-drive-more-traffic-to-your-videos-website\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"5959\">description of an SEO video<\/a> by Backlinko:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10256 size-full\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2016\/10\/Complete-Guide-to-YouTube-SEO8.png\" alt=\"The Complete Guide to YouTube SEO\" width=\"610\" height=\"772\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This helped the video rank to number one for keywords like \u201cinfographic seo strategy.\u201d<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10257\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2016\/10\/Complete-Guide-to-YouTube-SEO9.png\" alt=\"The Complete Guide to YouTube SEO\" width=\"618\" height=\"418\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Also, notice how the description above includes the link to the site at the very top. Placing your link at the top of your description helps maximize the number of clicks back to your site, which helps you get more visitors as well as grow your website SEO.<\/span><\/p>\n<p><em><strong>Read More:\u00a0<\/strong><\/em><\/p>\n<ul>\n<li><em><a href=\"https:\/\/www.singlegrain.com\/blog-posts\/blogging\/how-to-write-a-blog-post-that-actually-turns-readers-into-customers-2\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"5960\">How<\/a><a href=\"https:\/\/www.singlegrain.com\/blog-posts\/blogging\/how-to-write-a-blog-post-that-actually-turns-readers-into-customers-2\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"5961\"> To Write Blog Posts that Actually Convert Readers into Customers<\/a><\/em><\/li>\n<li><a href=\"https:\/\/www.singlegrain.com\/video-marketing\/how-to-research-your-audience-for-an-explainer-video\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"5962\"><em>How to Research Your Audience Before Producing an Explainer Video\u00a0<\/em><\/a><\/li>\n<\/ul>\n<h3><b>Tags<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Including the right tags can also help your video rise in the rankings, although tags for YouTube videos tend to be less important than other factors like the description. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to your tags, you should include a few keywords on what your video is about. These tags can help your video get discovered in YouTube\u2019s side bar in the \u201crelated videos\u201d section. <\/span><\/p>\n<h3><b>Encourage People to Share and Subscribe<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Link building is still important<\/span><span style=\"font-weight: 400;\"> when it comes to improving your Google rankings. Encouraging your YouTube video viewers to share your video with their friends shows Google that you\u2019re producing something that people like. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check out this short video by marketing experts Neil Patel and Eric Siu, &#8220;<a href=\"https:\/\/www.youtube.com\/watch?v=jgPWEPKFkE4\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"5963\">Link Building for Better Google Ranking<\/a>&#8220;:<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/jgPWEPKFkE4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">YouTube also uses user experience signals to rank videos within the platform and weighs them heavily<\/span><span style=\"font-weight: 400;\">. So if people subscribe to your channel after viewing your video, then chances are that you produced some quality content. Having people \u201clike\u201d your videos is another metric that measures user experience, although that\u00a0has less significance than number of \u201csubscribes.\u201d<\/span><\/p>\n<h3><b>Create Keyword-Rich Playlists<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A great way to <\/span><span style=\"font-weight: 400;\">get more search traffic<\/span><span style=\"font-weight: 400;\"> in YouTube is to group your videos into playlists. By building a keyword-rich playlist, you give YouTube a deeper level of understanding of\u00a0your video.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you have at least 10 videos on your channel, you should group them into playlists. As an example, check out how \u201cFitnessBlender\u201d grouped their videos:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10258 size-full\" src=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2016\/10\/Complete-Guide-to-YouTube-SEO10.png\" alt=\"The Complete Guide to YouTube SEO\" width=\"938\" height=\"394\" \/><\/p>\n<p><em><strong>Learn More:\u00a0<\/strong><a href=\"https:\/\/growtheverywhere.com\/growth-everywhere-interview\/greg-smith-thinkific\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"5964\">Greg Smith Reveals How Thinkific Uses YouTube to Organically Drive $3-4K a Month in Additional Revenue (podcast)<\/a><\/em><\/p>\n<h3><strong>Promote Your Video<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The tactics for getting your video to rank high in search are pretty similar to the tactics you\u2019d use for a blog post. Link building, connecting with the right people, and asking them to share your content, are all important. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can write blog posts on sites like <\/span><a href=\"http:\/\/medium.com\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"5965\"><span style=\"font-weight: 400;\">Medium<\/span><\/a><span style=\"font-weight: 400;\"> or answer questions on <\/span><a href=\"http:\/\/quora.com\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"5966\"><span style=\"font-weight: 400;\">Quora<\/span><\/a><span style=\"font-weight: 400;\">, linking back to your video where appropriate. <\/span><span style=\"font-weight: 400;\">If you link to your video in response to a Quora question related to what you cover in your video, for example, you\u2019ll be presenting your video in front of an audience that is already searching for an answer. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because you\u2019re sharing your video with a targeted audience, it will help you get a higher retention rate on your videos and a higher subscription rate, which will help grow your rankings. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can\u00a0also guest post on high-traffic sites in your niche and link back to your YouTube video within that post where appropriate. Links from high-authority sites in your field will let Google know that your video has quality content.<\/span><\/p>\n<p style=\"text-align: center;\"><b><p style=\"text-align: center;\"><a href=\"javascript:;\" class=\"button button--primary\" data-toggle=\"modal\" data-target=\"#getStartedModal\" data-gaevent=\"Clicked Homepage Hero Offer\" data-track-type=\"FC - Home Hero\"><span>Book My Free Video Marketing Consultation<\/span><\/a><\/p>\u00a0<\/b><\/p>\n<h2><strong>Conclusion<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The biggest thing that\u2019s different about how YouTube ranks their content compared to Google lies in the fact that search engines today can\u2019t crawl and analyze the quality of video content. Instead, they rely on video descriptions and user engagement factors to see how well people respond to it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As the Internet gets more and more saturated with content, our ability to process everything decreases. Because of that, <\/span><span style=\"font-weight: 400;\">we respond to content that\u2019s easily digestible, a<\/span><span style=\"font-weight: 400;\">nd video content is easier to digest than a long-form blog post. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, according to Cisco, \u00a0<\/span><a href=\"http:\/\/www.cisco.com\/c\/en\/us\/solutions\/collateral\/service-provider\/ip-ngn-ip-next-generation-network\/white_paper_c11-481360.pdf\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"5967\"><span style=\"font-weight: 400;\">80% of Internet traffic will come from video<\/span><\/a><span style=\"font-weight: 400;\"> by 2019. So getting your videos to rank high in both YouTube and Google is the best way to adapt to these changes.<\/span><\/p>\n<script type=\"text\/javascript\">\n\t\t\tjQuery(document).ready(function($) {\n\t\t\t\t\/\/ Delay Twitter widget loading by 6 seconds for performance\n\t\t\t\tsetTimeout(function() {\n\t\t\t\t\t$.getScript(\"https:\/\/platform.twitter.com\/widgets.js\");\n\t\t\t\t}, 6000);\n\t\t\t});\n\t\t\t<\/script><script type=\"text\/javascript\">\n\tjQuery(document).ready(function($) {\n\t\tconsole.log(\"Infogram\");\n\t\t!function(e,i,n,s){var t=\"InfogramEmbeds\",d=e.getElementsByTagName(\"script\")[0];if(window[t]&&window[t].initialized)window[t].process&&window[t].process();else if(!e.getElementById(n)){var o=e.createElement(\"script\");o.async=1,o.id=n,o.src=\"https:\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\",d.parentNode.insertBefore(o,d)}}(document,0,\"infogram-async\");\n\t});\n\t<\/script>","protected":false},"excerpt":{"rendered":"<p>Most Internet marketers focus on things like blogging, SEO, AdWords or Facebook ads to drive traffic to their site. But many of them completely forget about the second biggest search&#8230;<\/p>\n","protected":false},"author":76,"featured_media":10251,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"youtube seo","_yoast_wpseo_title":"The Ultimate Guide to YouTube SEO: How To Get More Video Views","_yoast_wpseo_metadesc":"If you approach YouTube SEO the right way, you can reap the benefits of both video marketing and higher search engine rankings. Here's how.","_yoast_wpseo_meta-robots-noindex":"","_rank_math_description":"","_rank_math_title":"","_aioseo_description":"","_aioseo_title":"","_seopress_titles_desc":"","_seopress_titles_title":"","footnotes":""},"categories":[24470,759,116],"tags":[506,431,336,346,1090,67,1093,649,640,99,429,1092,1091,100,157,472],"class_list":{"0":"post-10198","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-101","8":"category-seo","9":"category-video-marketing","10":"tag-analytics","11":"tag-content","12":"tag-google","13":"tag-keywords","14":"tag-keywordtool","15":"tag-optimization","16":"tag-playlist","17":"tag-ranking","18":"tag-search-engine","19":"tag-seo","20":"tag-serps","21":"tag-subscribe","22":"tag-tags","23":"tag-traffic","24":"tag-video-marketing-2","25":"tag-youtube"},"acf":{"show_marketing_widgets":true,"show_phone_call_popup":false,"drip_tag":"","video_category":false,"post_top_welcome_enabled":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Ultimate Guide to YouTube SEO: How To Get More Video Views<\/title>\n<meta name=\"description\" content=\"If you approach YouTube SEO the right way, you can reap the benefits of both video marketing and higher search engine rankings. Here&#039;s how.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.singlegrain.com\/video-marketing\/complete-guide-to-youtube-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Complete Guide to YouTube SEO\" \/>\n<meta property=\"og:description\" content=\"If you approach YouTube SEO the right way, you can reap the benefits of both video marketing and higher search engine rankings. Here&#039;s how.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.singlegrain.com\/video-marketing\/complete-guide-to-youtube-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Single Grain\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/singlegrain\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-19T15:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-05T15:39:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2016\/10\/SG-The-Complete-Guide-to-YouTube-SEO.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"275\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Raghav Haran\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@singlegrain\" \/>\n<meta name=\"twitter:site\" content=\"@singlegrain\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Raghav Haran\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Ultimate Guide to YouTube SEO: How To Get More Video Views","description":"If you approach YouTube SEO the right way, you can reap the benefits of both video marketing and higher search engine rankings. Here's how.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.singlegrain.com\/video-marketing\/complete-guide-to-youtube-seo\/","og_locale":"en_US","og_type":"article","og_title":"The Complete Guide to YouTube SEO","og_description":"If you approach YouTube SEO the right way, you can reap the benefits of both video marketing and higher search engine rankings. Here's how.","og_url":"https:\/\/www.singlegrain.com\/video-marketing\/complete-guide-to-youtube-seo\/","og_site_name":"Single Grain","article_publisher":"https:\/\/www.facebook.com\/singlegrain","article_published_time":"2016-10-19T15:00:00+00:00","article_modified_time":"2021-10-05T15:39:37+00:00","og_image":[{"width":1024,"height":275,"url":"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2016\/10\/SG-The-Complete-Guide-to-YouTube-SEO.jpg","type":"image\/jpeg"}],"author":"Raghav Haran","twitter_card":"summary_large_image","twitter_creator":"@singlegrain","twitter_site":"@singlegrain","twitter_misc":{"Written by":"Raghav Haran","Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.singlegrain.com\/video-marketing\/complete-guide-to-youtube-seo\/#article","isPartOf":{"@id":"https:\/\/www.singlegrain.com\/video-marketing\/complete-guide-to-youtube-seo\/"},"author":{"name":"Raghav Haran","@id":"https:\/\/www.singlegrain.com\/#\/schema\/person\/7dd85ab4f9a6f8edbd71aea92be473b3"},"headline":"The Complete Guide to YouTube SEO","mainEntityOfPage":{"@id":"https:\/\/www.singlegrain.com\/video-marketing\/complete-guide-to-youtube-seo\/"},"wordCount":2088,"image":{"@id":"https:\/\/www.singlegrain.com\/video-marketing\/complete-guide-to-youtube-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2016\/10\/SG-The-Complete-Guide-to-YouTube-SEO.jpg","keywords":["analytics","content","Google","keywords","KeywordTool","optimization","playlist","ranking","search engine","seo","SERPs","subscribe","tags","traffic","video marketing","YouTube"],"articleSection":["Marketing 101","SEO","Video Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.singlegrain.com\/video-marketing\/complete-guide-to-youtube-seo\/","url":"https:\/\/www.singlegrain.com\/video-marketing\/complete-guide-to-youtube-seo\/","name":"The Ultimate Guide to YouTube SEO: How To Get More Video Views","isPartOf":{"@id":"https:\/\/www.singlegrain.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.singlegrain.com\/video-marketing\/complete-guide-to-youtube-seo\/#primaryimage"},"image":{"@id":"https:\/\/www.singlegrain.com\/video-marketing\/complete-guide-to-youtube-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2016\/10\/SG-The-Complete-Guide-to-YouTube-SEO.jpg","author":{"@id":"https:\/\/www.singlegrain.com\/#\/schema\/person\/7dd85ab4f9a6f8edbd71aea92be473b3"},"description":"If you approach YouTube SEO the right way, you can reap the benefits of both video marketing and higher search engine rankings. Here's how.","breadcrumb":{"@id":"https:\/\/www.singlegrain.com\/video-marketing\/complete-guide-to-youtube-seo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.singlegrain.com\/video-marketing\/complete-guide-to-youtube-seo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.singlegrain.com\/video-marketing\/complete-guide-to-youtube-seo\/#primaryimage","url":"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2016\/10\/SG-The-Complete-Guide-to-YouTube-SEO.jpg","contentUrl":"https:\/\/www.singlegrain.com\/wp-content\/uploads\/2016\/10\/SG-The-Complete-Guide-to-YouTube-SEO.jpg","width":1024,"height":275,"caption":"The Complete Guide to YouTube SEO"},{"@type":"BreadcrumbList","@id":"https:\/\/www.singlegrain.com\/video-marketing\/complete-guide-to-youtube-seo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.singlegrain.com\/"},{"@type":"ListItem","position":2,"name":"The Complete Guide to YouTube SEO"}]},{"@type":"WebSite","@id":"https:\/\/www.singlegrain.com\/#website","url":"https:\/\/www.singlegrain.com\/","name":"Single Grain","description":"Search Engine Optimization and Pay Per Click Services in San Francisco","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.singlegrain.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.singlegrain.com\/#\/schema\/person\/7dd85ab4f9a6f8edbd71aea92be473b3","name":"Raghav Haran","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/10142a037eadabe86e947914a7ffcae551d065dbfded50f916ffded770d83497?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/10142a037eadabe86e947914a7ffcae551d065dbfded50f916ffded770d83497?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/10142a037eadabe86e947914a7ffcae551d065dbfded50f916ffded770d83497?s=96&d=mm&r=g","caption":"Raghav Haran"},"sameAs":["https:\/\/www.linkedin.com\/in\/raghavharan\/"]}]}},"lang":"en","translations":{"en":10198},"_blog_draft_id":"","pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.singlegrain.com\/wp-json\/wp\/v2\/posts\/10198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.singlegrain.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.singlegrain.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.singlegrain.com\/wp-json\/wp\/v2\/users\/76"}],"replies":[{"embeddable":true,"href":"https:\/\/www.singlegrain.com\/wp-json\/wp\/v2\/comments?post=10198"}],"version-history":[{"count":0,"href":"https:\/\/www.singlegrain.com\/wp-json\/wp\/v2\/posts\/10198\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.singlegrain.com\/wp-json\/wp\/v2\/media\/10251"}],"wp:attachment":[{"href":"https:\/\/www.singlegrain.com\/wp-json\/wp\/v2\/media?parent=10198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.singlegrain.com\/wp-json\/wp\/v2\/categories?post=10198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.singlegrain.com\/wp-json\/wp\/v2\/tags?post=10198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}