{"id":10060,"date":"2016-10-05T07:30:00","date_gmt":"2016-10-05T14:30:00","guid":{"rendered":"http:\/\/www.singlegrain.com?p=10060&preview_id=10060"},"modified":"2024-07-23T04:42:00","modified_gmt":"2024-07-23T11:42:00","slug":"how-to-craft-a-high-converting-explainer-video","status":"publish","type":"post","link":"https:\/\/www.singlegrain.com\/video-marketing\/how-to-craft-a-high-converting-explainer-video\/","title":{"rendered":"How to Craft a High Converting Explainer Video"},"content":{"rendered":"

Did you miss the previous post in this video marketing series? No worries, you can catch up right here:<\/strong><\/em> How to Use Snapchat for Video Marketing<\/a><\/strong><\/p>\n

Explainer videos can be a great way to give prospects a quick understanding of what your business does, and boost conversions at the same time. If you’re looking for a specialized service, consider a short form video agency<\/a>. <\/span><\/p>\n

People <\/span>don\u2019t want to spend a lot of time<\/span> consuming information that may or may not be necessary, so they look for ways to digest info in the most efficient way possible. That means consuming content in video format rather than text, when available. <\/span><\/p>\n

That\u2019s why explainer videos tend to work so well. People can hit \u201cplay\u201d and get a quick sense of what your business does instead of reading pages and pages of text. <\/span><\/p>\n

Check out this\u00a0explainer video from Mint<\/a><\/span>:<\/span><\/p>\n